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Actual for You - Like Brushing Your Teeth
For most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. To assist you in seeing those New Year’s goals and resolutions come to life, Bywater Consulting Group presents you with:Liz Bywater’s Strategies for Implementation: How to Follow Through on Your New Year’s Resolutions
• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).
• You rely heavily on one or two income streams (i.e., consulting or coaching).<
They say that the bigger, the better. This would seem true: the bigger a kid then the most likely will that kid be a leader of his group because he will command respect out of sheer size, the bigger the ads in the papers the better that is why companies spend so much for full page ads, quick service restaurants have biggie options for people who prefer to share meals at a cheaper share price and for people who have big appetites and many other examples of why big is better or in some occasions best.Hot air balloons are big and that is why hot air balloons are a favorite of advertising executives. If you want oomph in your adve
They’re all forms of regular “self-care” that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.
The same goes for marketing.
Do any of these symptoms sound familiar?
• Your phone does not ring regularly with new prospects.
• You don’t regularly hear, “Hey, I’ve heard of your company!”
• Your sales pipeline is dry, so you go to some networking events, get some leads, then stop.
• People don’t respond quickly to meet or talk with you after an initial introduction through networking.
• The leads you do get trickle in slowly.
• You spend a lot of time looking for opportunities, but aren’t getting the results you want.
• You can’t safely project your firm’s income for the next 6 to 12 months.
• You’re finding it hard to attract and retain top talent, even in a recently tough economy.
• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).
• You rely heavily on one or two income streams (i.e., consulting or coaching). Marketers Beware, Brand Singletons Lonely and Pathetic At Your Peril
The days of the pathetic singleton, sitting all alone at home moping over his or her lonely existence are over. Singles are more racially diverse, younger and enjoy a youthful outlook on life. They share a love of media and socializing and a wide number of activities from shopping to blogging.U.S. singletons find themselves as the majority group. They are increasingly going solo, but it’s not because they’ve been dumped; far from it, for them, solo life is a fantastic alternative to the ball and chain or eventual divorce. And this group is a force to be reckoned with or a market waiting to be captured, depending on how you loo
The same goes for marketing.
Do any of these symptoms sound familiar?
• Your phone does not ring regularly with new prospects.
• You don’t regularly hear, “Hey, I’ve heard of your company!”
• Your sales pipeline is dry, so you go to some networking events, get some leads, then stop.
• People don’t respond quickly to meet or talk with you after an initial introduction through networking.
• The leads you do get trickle in slowly.
• You spend a lot of time looking for opportunities, but aren’t getting the results you want.
• You can’t safely project your firm’s income for the next 6 to 12 months.
• You’re finding it hard to attract and retain top talent, even in a recently tough economy.
• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).
• You rely heavily on one or two income streams (i.e., consulting or coaching).<
Cisco acquires Scientific Atlanta, with the hope of combining the various home networks: video, data, voice, audio. In one stroke, Cisco has positioned itself at the pinnacle of the Network Convergence debate.Only two companies had a complete lock over the channel serving the STB market: Motorola and Scientific Atlanta. With today’s acquisition, Cisco cuts through the barrier to enter the STB market, and with it, acquires a massive opportunity to lead the innovation in home networking. Neither Motorola, nor SA had enough of the other pieces. Cisco does.Imagine the future of the Home Network ...One, just One box f
• Your sales pipeline is dry, so you go to some networking events, get some leads, then stop.
• People don’t respond quickly to meet or talk with you after an initial introduction through networking.
• The leads you do get trickle in slowly.
• You spend a lot of time looking for opportunities, but aren’t getting the results you want.
• You can’t safely project your firm’s income for the next 6 to 12 months.
• You’re finding it hard to attract and retain top talent, even in a recently tough economy.
• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).
• You rely heavily on one or two income streams (i.e., consulting or coaching).<
It’s easy to say it's only a job. And the monetary compensation of a job is certainly a means to an end. If this is not enough and you are stressed by one-too-many seemingly perplexing and frustrating moments at work, consider these possibilities.1. Make sure other areas of your life are fulfilling, e.g. family, social life, physical activity, spirituality, community, etc.When things aren't going well in more than one area of your life it's like trying to balance on a tight rope while standing on one foot. Build up your satisfaction in other areas of your life, so you don't have
• The leads you do get trickle in slowly.
• You spend a lot of time looking for opportunities, but aren’t getting the results you want.
• You can’t safely project your firm’s income for the next 6 to 12 months.
• You’re finding it hard to attract and retain top talent, even in a recently tough economy.
• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).
• You rely heavily on one or two income streams (i.e., consulting or coaching).<
As both an active project manager and a project management trainer, people often ask me what are the fundamental aspects to successful project management. Whilst there have been many great books written on the subject, I always summarise what I believe to be the best practices at the heart of good project management.Define the scope and objectivesFor any project to be successful you need to understand what the project is supposed to achieve. Suppose your boss asks you to organise a campaign to get the employees to donate blood. Is the aim of this to get as much blood donated to the local blood bank? Or
• Relationships with clients tend to be short and one-off projects (i.e., no repeat business).
• You rely heavily on one or two income streams (i.e., consulting or coaching).
• Most of your eggs are in one basket (i.e., one or two major clients), and if they went away, you’d be in trouble.
• You’re too busy to look for more clients.
If any of these symptoms ring true for you, one of two things is probably happening. Either you’re not marketing on a consistent enough basis to generate reliable results. Or you’re not using the right approach to get the kind of results you want. Or both!
Consistency is Key
The American Dental Association recommends brushing your teeth at least twice a day. The USDA’s food pyramid maps out a balanced approach to eating. Your mortgage company or landlord stay happy when you pay them monthly on time. Experts urge us to clean our gutters twice a year. You get the idea…
Do we really follow all of these guidelines to the letter? Probably not. But within reason, people who consistently follow healthy habits over time, get better results, live “younger” longer, and incur less cost (financial, physical, emotional) than those who do not.
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