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Actual for You - You're Halfway There!...Or Not Part 1
Interestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat.You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do that it is impossible to write in a manner that will convince the reader to take action and buy their product.No, your main focus when writing a sales letter must be on the job it has to do and that, in a nutshell, is to convince the reader that he
These tips will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you going in the right direction if you're having trouble keeping up financially or otherwise. You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life.Assuming you're a self publisher or book publisher and you've already published your book, you need to immedi
If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.
If you answered no, don't panic. Keep reading to find out how to get back on track so you can meet or exceed your business goals for this year.
This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals.
DURING JULY:
Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to
How To Raise Your Fees There comes a time when it is inevitable that you must raise your fees in order to maintain both your profit margin and income level. You will find that the greatest resistance to this comes from your oldest clients. There appears to be a direct correlation between the length of time a client is with you and the amount of outrage they show to your rate increase. This article will discuss the types of clients and how they usually react. Keep in mind, no matter how you
If you answered no, don't panic. Keep reading to find out how to get back on track so you can meet or exceed your business goals for this year.
This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals.
DURING JULY:
Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to
Good sports coaches work on The Wheel of Success. There are four arcs to The Wheel of Success:1. Hard Work makes teams more Confident. 2. Confidence enables them to Win. 3. Winning is Enjoyable. 4. Enjoyment makes Hard Work easier.And so the wheel goes round and round and success comes more and more often.The point is that Winning starts with Hard Work.In this day it is fair to say that most business people work long hours. In many cases the hours seem to be exhausti
This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals.
DURING JULY:
Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to
First Things FirstBefore you decide to confront an employee who is a possible drug user, you should have documented your reasons. You or a supervisor will have noted evidence of their performance, behavioral symptoms or physical signs which indicates that an employee may be using drugs. You want to have this evidence written down.Privacy is keyWhen you decide to confront an employee about possible drug use, you want to make sure that it is in private. It is a
DURING JULY:
Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace before this year is over? What marketing strategies worked for you and which ones bombed so far this year? Focus on the strategies that are working for you, and work to
What can we learn about careers from watching Donald Trump and The Apprentice?1. Recognize that job tests don't always correspond to job realities.Hundreds of companies screen candidates through psychological tests, stress interviews, group interviews, role-playing and a whole lot more. Do these tests make sense?* Martin Seligman found that optimism often outweighed raw sales talent when he tested Metropolitan Life sales representatives.* Lawyers tell me that law school tests ha
Think about holding a contest or special event before this year is over. You can create something unique or you can tie your event into a major holiday. Put the event on your marketing calendar and give yourself at least three months to plan and promote it.
Set a goal to issue at least three Press Releases before this year is out. Think about upcoming programs and services that you are launching and find a way to create a newsworthy Press Release about it. Mark the dates for issuing your Press Releases on your marketing calendar.
Set a goal to do at least two marketing campaigns
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