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Actual for You - Marketing Lessons From Apple's iPod
When I was a little girl my father would ask me what I thought to be very strange mind bending questions. Once asked, they would send me off on a never ending search for answers. One of his favorites that always stuck with me was…"If a camel is carrying a bag of feath
Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing
Mary Poppins describes a style of management which has for too long been hidden in many businesses and organisations.Think about it.She's "Practically perfect in every way" - is that not what we want from a boss? Someone who is almost
There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed.
Lesson #1: Find a hot and hungry market
Ever since the introduction of the MP3 file format, we have seen the popularity of converting songs from a CD so that they can be stored on the computer. Even the Napster episode showed us that there is a huge market for a device like the iPod.
Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing
Don’t know what to do to print all your printing projects?Do you think you can manage it all by yourself?Then think again. You see there’s no reason for you to endure all those hardships in printing when there’s an easier way to do it. How? Simply hire a professio
There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed.
Lesson #1: Find a hot and hungry market
Ever since the introduction of the MP3 file format, we have seen the popularity of converting songs from a CD so that they can be stored on the computer. Even the Napster episode showed us that there is a huge market for a device like the iPod.
Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing
Are you searching for a career field that is challenging, interesting, and needs qualified workers? Before you decide which path to choose, take a few minutes to consider five of the most in-demand careers areas. These areas are, according to the Bureau of Labor Statistics (B
Lesson #1: Find a hot and hungry market
Ever since the introduction of the MP3 file format, we have seen the popularity of converting songs from a CD so that they can be stored on the computer. Even the Napster episode showed us that there is a huge market for a device like the iPod.
Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing
A small business faces one or the other dilemma because of its limited resources and capital. At particular stages of growth, you may require an extra hand but find that your cost factor is restricting. You might think of hiring a contractor instead. Whether to hire a new emplo
Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing
Unfortunately there are no magic formulas for restaurants on how to increase sales and guest satisfaction. Luckily, there are a great many tips you can use to build your own magic formula.The first tip is to Be Consistent in everything you do. If you are able to provide
Here's the summary of the first lesson - don't sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing poles to fishermen. Create a product that already has an existing market.
Lesson #2: Create different versions
Now Apple just announced the introduction of the iPod Shuffle - a lower-priced version of the iPod with flash memory instead of hard drive storage.
This strategy is called versioning.
First create a product that sells. Then create another version of the product for a different market segment. In this case, Apple first came up with a more expensive product and followed it up with a cheaper product.
Lesson #3: Create the halo effect
The halo effect is essentially this: increasing sales of one popular product will generate more sales for your other existing products. In this case, the tremendous popularity of the iPod has created enough buzz that more people are buying Macs
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