Actual for You - Business

Make Your Business Plan Read Like An Action Novel - Receive Stronger Responses and Real Results
Let’s face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and harvest options, key elements of any plan, can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions.I write business plans, teach business school students to write plans and read plan submissions daily in my consulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great product or service opportunity, mated to a boring, non-creative document, is dead on arrival. And, this is a shame, because many potentially valuable commercial opportunities are lost, not discovered, abandoned, when funding or license options close.A powerful Executive Summary is the key to getting any document fully read. Investors, venture capital, angel investors or potential partners are typically inundated with new offering submissions. There is simply not enough time to read, cover to cover every plan. In many firms a relatively low-level reader is tasked with reading and choosing which opportunities are passed on for full consideration. A dull presentation of an exciting product will not make the cut.M

But how did Joel get up the nerve to send out that Big Ticket email to his list? We're going to talk about that in Strategy #2.

Strategy #2: It's All About Value

It is crucial that you value and believe in all of the products and services you sell. And that includes all lead generation products and services, as well.

You must always

Technology in the Workplace - Boon or Curse?
Like all new innovations, technology in the work environment can either work for you or against you. What is good for the employer or is not always the same for the employee.Is Technology Working FOR You or AGAINST YouWhen cellphones became available it seemed that they would fill a need for instant communication - any time, any place - that would help people be more efficient and thus save time.Then email became a mainstream method of business communication. Marvelous - now telephones wouldn't ring off the hook, messages would not have to be stored and retrieved as verbal communications, which took time. Instead, information would be clear and concise and could be retrieved and answered any time, any where - again the promise of more freedom.With email, internet and cellphones, was it really necessary for workers to be restrained to the office? Maybe shorter work days would ensue. Perhaps parents could collect their children from school and be contacted at home via either of these methods.The work world was changing.This truth came about as more workers were able to take their jobs with them. The travel from home to work and back again was no longer a barrier for actually DOING the work.Telecommunication was making itself an integral part of conducting business. With cellphones and email, distance, time and travel were no longer barriers to conducting business effectively.For some, this meant that coming to the office every day was an option - not a requirement.

Strategy #1: Change Your Mindset

That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark.

It's the intangibles which make Big Ticket marketing tougher to come to grips with for many business people. They have questions like:

Will my customers accept a product priced this high?
How can I put a value on information?
Who's going to buy an island for one million dollars?

It's a lot easier to value a low ticket item like an E-book at $17 or $49 or $197. There are already books available that have prices in a similar range.

So how do you start the switch in mindset?

The best thing to do is to find a Big Ticket product that you believe in and just try marketing it to your list of customers!

That's what Joel Christopher did. He wanted to attend a particular seminar but it cost $1000. In those days, that was a lot of money for Joel. But the organizer told him that if he sold 3 seats he could get in free and earn affiliate commissions on every seat sold.

Now, Joel wasn't sure whether his existing list would accept a Big Ticket Item at that price. But he decided to go for it! He wrote up an email and sent it out. And, much to his surprise, he sold 2 seats in less than 2 days!

And that was a key turning point for Joel. His mindset was shifted.

But how did Joel get up the nerve to send out that Big Ticket email to his list? We're going to talk about that in Strategy #2.

Strategy #2: It's All About Value

It is crucial that you value and believe in all of the products and services you sell. And that includes all lead generation products and services, as well.

You must always p

Irresistible Event Registrations: How to Overcome Objections About Timing and Location
I'm sorry I can't give you better news, but unfortunately you just can't please everyone all the time. I do have a few tips for you, though, on how you can make scheduling woes a little bit better all around.What Participants Really Want Have you ever asked your customers about a convenient meeting place and timeframe? If not, now is the time to take a survey. Ask them specifically when and where is most convenient for them. If you've asked before, maybe it's time to re-evaluate with fresh survey information. An attendee's schedule can change drastically from year to year.You Can Always Take a Direct Approach Do you provide customized training? Do you go on the road when needed? Then tell them! People like flexibility and choices, so give your potential customers additional options to learn from you or your event.Map It OutNothing is more frustrating than not knowing where an event takes place. Be sure to include all event access information by providing complete transportation information, maps and even free limo service. Make sure your schedule clearly indicates the 'where and when' so that your attendees know at a glance where they want to be.You can't please everyone, but you can aim for the majority. Remember, most of your attendees genuinely want to be at your event, but there are always conflicts in schedules. Gather your target audience's input then put it into action.

hey have questions like:

Will my customers accept a product priced this high?
How can I put a value on information?
Who's going to buy an island for one million dollars?

It's a lot easier to value a low ticket item like an E-book at $17 or $49 or $197. There are already books available that have prices in a similar range.

So how do you start the switch in mindset?

The best thing to do is to find a Big Ticket product that you believe in and just try marketing it to your list of customers!

And that was a key turning point for Joel. His mindset was shifted.

But how did Joel get up the nerve to send out that Big Ticket email to his list? We're going to talk about that in Strategy #2.

Strategy #2: It's All About Value

It is crucial that you value and believe in all of the products and services you sell. And that includes all lead generation products and services, as well.

You must always

Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They're doing it the wrong way!There are two types of advertising. One is a complete waste of money. The other is highly effective, yet very few people know about it.Brand Marketing, or "image advertising" is a total waste of money. It's easy to recognize. This is the sort of "getting your name out there" advertising we all see everyday. It is the type of advertising that only works for companies that have millions of dollars in their budget.The advertiser tries to relay an image about how great the company is. They use large (expensive) ads with fancy logos, graphics, and colors to try to convince the prospect that the company is more professional, stronger, more trustworthy and competent than its competitors. It tries to make people feel that this is a company they should trust to do business with.The problem is, the focus of this advertising is all me, me, me. The advertiser is suggesting you buy from him without actually telling the prospect what's in it for them. The essence of the sales message is "buy from me because I'm telling you I'm a great company.” Specific, compelling reasons for a person to pick up the phone and call the advertiser are never given.Fortunately for yo

o you start the switch in mindset?

The best thing to do is to find a Big Ticket product that you believe in and just try marketing it to your list of customers!

And that was a key turning point for Joel. His mindset was shifted.

But how did Joel get up the nerve to send out that Big Ticket email to his list? We're going to talk about that in Strategy #2.

Strategy #2: It's All About Value

It is crucial that you value and believe in all of the products and services you sell. And that includes all lead generation products and services, as well.

You must always

Subliminal Advertising - How To Use It
Some of us scoff at subliminal advertising techniques. We like to think our minds are entirely logical and immune to the influence of others. This just isn't true, as any good salesman knows. After studying the subject for some time, I have come to accept that I will not just buy things, but I will be "sold" things, even by way of subliminal techniques.What I CAN do is learn the techniques that are used on me. Then, if I want to, I can use them too, when I believe it is ethical to do so. More importantly, I can protect myself from these techniques, or at least be sold the RIGHT things. Want to do the same? Would you like to learn a few subliminal advertising techniques? Start with the following sales pitch:"Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn't that feel great? Just apply our simple methods, and you'll have that power. Use the form below to order right now."Okay, let's dissect the sales pitch, sentence-by-sentence.Sentence #1 : Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.Sentence #2 : What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.Sentence #3 : "Imagine standing at the podium, knowing exactly what to say to make t

get in free and earn affiliate commissions on every seat sold.

And that was a key turning point for Joel. His mindset was shifted.

But how did Joel get up the nerve to send out that Big Ticket email to his list? We're going to talk about that in Strategy #2.

Strategy #2: It's All About Value

It is crucial that you value and believe in all of the products and services you sell. And that includes all lead generation products and services, as well.

You must always

Be A Spy, Shop For Fun And Profit
Have you ever wanted to be a spy? Do you want to make a difference in the world? Well now you can and earn money too! Customer satisfaction is so important to companies that they're actually willing to pay you to shop. Yes, that's right! You can go to the mall, buy things with somebody else's money, and get paid to buy things for yourself! All you have to do in return is report on your shopping satisfaction. And the best part is anything you buy you get to keep. Today you get paid to pick up some new shoes at a department store! Tomorrow you have dinner at your favorite restaurant followed by a movie all on the house!Mystery shopping is a dream job come true, but isn't hard to land such a great job? No, not really. In fact it is quite easy. Agencies are always looking for new faces to get paid to shop. Spies come from all walks of life and so do mystery shoppers. When you're mystery shopping, you're secretly collecting information about a company. We've all had shopping experiences where we felt cheated. Didn't you wish that the jerk who pushed you around or ripped you off got fired? As a mystery shopper you'll use your cunning to bust those cheaters, you might even get them fired! As a mystery shopper you'll accomplish three things.1) You'll Get Paid To Shop.2) You'll Get To Keep Free Stuff.3) You'll Feel Satisfied For Busting Bad Guys! What to expect as a mystery shopper. You probably are dying to know how much money can you make by being a mystery sh

But how did Joel get up the nerve to send out that Big Ticket email to his list? We're going to talk about that in Strategy #2.

Strategy #2: It's All About Value

It is crucial that you value and believe in all of the products and services you sell. And that includes all lead generation products and services, as well.

You must always provide huge value for your customers or they won't be your customers for long.

By providing such value, you are successfully able to market to your customers. But this is especially important when selling Big Ticket items because it relates to your mindset.

Here are a couple of quotes about marketing Big Ticket Items:

Ted Nicholas: "You need to be able to basically establish the value in your mind before you can establish the value in the mind of the prospect."

Joel Christopher: "Now deep inside, it was really about the value I was giving. When I said, I value what I'm giving and I value this thing then I can really promote it to my list."

In the first quote, Ted is just saying that you need to have a firm idea of the value of the product you are marketing before you can put a price tag on it and convince a prospect that it is worth that price.

In the second quote, Joel is describing the process that he had to go through internally, establishing the value of the product to himself and also its benefit to his list, before promoting it to his list.

Strategy #3: Have a Marketing Plan

Jay Conrad Levinson calls the Marketing Plan, the first marketing weapon.

Jay is the father of Guerrilla Marketing and he says: "And in guerrilla marketing, if you don't have a marketing plan, that's like entering a battle under a commander who says, ‘Ready, Fire, Aim!' You're not going to win any battles if you do that

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Actual for You - 6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

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