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    Align The Enterprise & Make Beautiful Music Together
    Q: Why is a great business like a great marching band?A: The players in both organizations are in alignment.Alignment? Yes, Alignment.When a marching band passes by in a parade, the columns and rows are in straight alignment, the band members are all in-step, they play in-tune, and they are al
    s to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, tha
    Business Lessons from the 2006 Winter Olympic Games
    Ever since I was a young girl, I’ve been captivated by the Olympic Games. My family would watch the television coverage together, and we’d marvel as the stories of victory and defeat unfolded.My dad (Ron Soble) was a world-class track athlete who won medals in the national championships. He even tried out fo
    The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a few tried and tested methods for maintaining and increasing customer loyalty.

    Never forget that it costs your business far more to attract new customers, than it does to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, than

    New Technologies - Good for New Business
    Doesn’t it seem like every day there is some new technology affecting the way people communicate with each other? Blogs, Text Messaging, RSS Feeds, Podcasts, and other emerging technologies are coming at us fast and furiously, which can be overwhelming at first glance. But upon further inspection, all of these new te
    yalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a few tried and tested methods for maintaining and increasing customer loyalty.

    Never forget that it costs your business far more to attract new customers, than it does to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, tha

    Bullying and the Not for Profit Organisation
    Where there is people there is politics! Bullying is now a major workplace issue that has invaded our not for profit organisations. Take the following example.Cheryl was the General Manager of a Not for Profit organisation in a major Australian City providing specialist supervision for young adults. She had r
    centives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a few tried and tested methods for maintaining and increasing customer loyalty.

    Never forget that it costs your business far more to attract new customers, than it does to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, tha

    Computer Rentals: The Best Classroom Computer Training Solution
    Save Time and Money with Training: Computer, Projector, and Sound System Equipment RentalsEven if you own all the equipment you need for a computer training session you will save money by using the installation services of a computer rental company. Computer rental companies coordinate everything technical so
    sted methods for maintaining and increasing customer loyalty.

    Never forget that it costs your business far more to attract new customers, than it does to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, tha

    How The Humble Telephone Will Build Your Business
    So, we're heading for tough times! Why? Because if we are told something often enough (by opposition politicians, bankers, debt collection agencies, economists, your next door neighbor, taxi drivers, stock market analysts and journalists) we are going to believe it - it becomes a self fulfilling prophesy.Well,
    s to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, than it does to keep existing ones. So it really does pay to look after your existing loyal customers, strive to meet, and even exceed all their needs, however demanding. Remember the phrase “the customer is always right”.

    Offering a cheap product is not the only reason loyal customers come back to you again and again. There are other factors such as: service, knowledge and professionalism to be taken into account, as well as price. You have to give your customers as many reasons as possible to stay loyal to your company. Having the cheapest price for a given product or service is not always the answer so

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