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Actual for You - 6 Things I Know About Postcards That You Don't
If you are in the midst of a transition and thinking about making a career change and you’re a top sales producer for your company, it can feel very risky to make a move; particularly if you’ve established a real strong track record in your job. Yet all of us reach a point when we know its time to move from a very good situation into the next phase of our career. I personally have experienced this on several occasions over the span of my professional life and I’m sure you have as well.So what is it that you’re looking for as you search for that next great sales position? Well, a number of things. First of all, think about the following factors:• How stable is the company? • What are its growth opportunities?
Does your business have all the customers it needs? Does it have a potent marketing system that reliably goes out into the marketplace and brings in profitable business?Most businesses don't.But marketing effectively isn't that hard, and it's not that complicated. It just takes a little bit of discipline and consistent adherence to some basic rules.If your business is struggling to bring in customers, or if you're just looking to give your sales a boost, review all of your marketing materials and make sure they follow some basic fundamentals.Here are a few things to pay close attention to:1. It's All About the CustomerYou must start thinking about things from your customer's point of view.<
1) I know that a postcard is better than something in an envelope.
For many reasons, the main one being, in an envelope you can’t make your potential customer see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and wha
I was thinking this morning about rockets, the “space race” and Customer Service Management. (I dated myself with the “space race”, didn’t I. But it really happened.) I know that the two subjects seem completely unrelated. Not even in the same Encyclopedia volume.And I submit for your consideration that driving a rocket in the space race and good Customer Service Management are exactly the same. Let me explain why.Your business is your rocket ship. In this ship is everything you need to survive when venturing into the hostile environment that is space. (And business) In it you will find life support systems, food and water, power, data bases, computer systems and communications.Pretty cool, huh. You were driving a rocke
1) I know that a postcard is better than something in an envelope.
For many reasons, the main one being, in an envelope you can’t make your potential customer see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and wh
The general tax structure and the simplicity in forming the limited liability protection in Nevada is the major cause for various people or many businesses opting for Limited Liability Companies (LLC). Forming an LLC in Nevada makes very reasonable in your tax structure. The taxes are generally passed through to each of the members and the LLC itself not get taxed.The major advantages that are considered in forming the LLC are the liability protection of a corporation is offered to its members, the members are state tax-free only in Nevada and as a corporation or a partnership, the LLC can elect to be taxed.The LLC can have only one member in most of the states. In few cases if there is more than a member, then the taxes vary fr
1) I know that a postcard is better than something in an envelope.
For many reasons, the main one being, in an envelope you can’t make your potential customer see your message.
People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and wh
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it in front of your customers as often as possible.How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years
People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and wh
When non-profit organizations aren’t out changing the world, they’re appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and it’s not because people don’t want to give the money – it’s because people don’t always know that there’s a need.Fundraising efforts include direct mailings, advertising, and marketing campaigns. Each of these is costly and there’s no way to guarantee return on investment. Wouldn’t it be nice to be able to gain exposure and elicit donations without having to dip into the coffers? You can – they’re called “editorial placements,” or as we in media relations like to say “free advertising.”Newspapers and magazines live and die by their content.
With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn’t they?
And the next time they get that same postcard in the mail, they see it
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