Actual for You - Business

Recruiter Technology, Why Recruiters Need To Embrace Technology
I have been in recruitment for over 15 years and am a true believer in the use of good technology within the recruitment process. This has led me to make it a mission to keep informed of what resources are being developed and made available on the technology front within

lways heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. Th

Clients are Customers, Too!
Whenever a discussion of growth takes place, the issue of customer service necessarily comes into play. Why? Because, the simple truth is that an organization only grows when it is effectively communicating with and satisfying the needs of its customers.You can be

Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

For the recipient:

• You don't have to open a post card!

• You see it right away, the bright picture is not hidden from view by an envelope.

• The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

For the marketer:

• Save money. You can mail a post card 1st class for less than the cheapest letter rate.

• No stuffing required.

Postcards win out on all counts.

Check out the following case study.

Here is what one successful postcard marketer had to say:

“The immediate result was many times more than we had expected and we even had to reduce the number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The

High Tech Product Management
Product Management--what does this mean in a High Tech company? What is the function, and where does it belong? I've held permanent positions in a number of high tech concerns, as with PJM Consulting I have worked with many more in a consulting capacity.Product Mana

e of the key small business marketing strategies.

For the recipient:

• You don't have to open a post card!

• You see it right away, the bright picture is not hidden from view by an envelope.

• The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

For the marketer:

• Save money. You can mail a post card 1st class for less than the cheapest letter rate.

• No stuffing required.

Postcards win out on all counts.

Check out the following case study.

Here is what one successful postcard marketer had to say:

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. Th

Understanding the Letter of Intent (LOI) in the Sale of a Business
The letter of intent is an essential step in facilitating the sale of a business. The purpose is to establish the economic framework for buyer and business seller to move to the due diligence phase. It basically says that with all the available information I have thus far

w it in the trash unopened (the fate of many bulk mail pieces).

For the marketer:

• Save money. You can mail a post card 1st class for less than the cheapest letter rate.

• No stuffing required.

Postcards win out on all counts.

Check out the following case study.

Here is what one successful postcard marketer had to say:

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. Th

Will Your Brand Take Root This Spring? - Part 1
Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. How do the best businesses do it? They use an integrated approach to their marketing, combining a great v

owing case study.

Here is what one successful postcard marketer had to say:

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. Th

Ethical Advertising or Not? PART 1 from a South African Perspective
These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily

lways heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

To give you some idea, the first week's mailing went out to our oldest customer account, most of whom hadn't done business with us for over a year. The first week after the post cards went out we got a 3% response on those accounts. And 6 weeks later we are still getting calls from those accounts.

I also know that it takes time for the response to build and just this past week, the 6th or 7th week since we started mailing the post cards, we increased from the 23 calls in per hour average we saw at the beginning of this month to 45 calls per hour in at the end of the month.

That's almost 900 calls in per week more than just 4 weeks ago.

We're already planning our next post card mailing and are quite certain that this was one of the best investments in promotion to our existing customers we have ever made.” -Ron Nedd at Kevis Rejuvenation Programs, Inc., Beverly Hills, California

Now that is postcard marketing done right!

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