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  • Actual for You - Effective Use of Promotional Products and Ad Specialties

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    1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.

    2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be limited and you may pay more. When creating custom items, it can take 12 weeks or more shipping from

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    ract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.

    2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be limited and you may pay more. When creating custom items, it can take 12 weeks or more shipping fro

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    2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be limited and you may pay more. When creating custom items, it can take 12 weeks or more shipping fro

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    limited and you may pay more. When creating custom items, it can take 12 weeks or more shipping from overseas sources.

    3. Involve your target audience. Be creative in how you distribute your promotional products and make it a memorable experience for the recipient. Also create an "out of box" experience whenever possible by creatively packaging your gifts and awards.

    4. Choose promotional products that have "legs." Put your logo on products that your target customer will see often. F

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