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Actual for You - The Power of 'because...'
If you've lived near a beach, you've probably been enchanted by the idea of buried pirate's treasure, of gold coins and mouldy chests filled to bursting with pearls and rubies. You probably even spent some time searching. More than likely, the most you ever found were a couple of quarters and maybe some random junk jewellery, but you probably remember the excitement w
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writi
Organizations have to be especially savvy in making wise financial decisions. Budgets are typically contracting rather than expanding, and donor dollars are harder to come by these days. Special events can be especially tricky as you need to deliver high impact on a very limited budget. Anything that offers multi-purpose utility is far preferable than single-use mat
Which of these commands is most likely to get the response you want?
If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.
The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command.
In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."
A number of Internet entrepreneurs report they've tested the use of 'because' in their advertising copy and found it worked. I've used it myself on the home page of Abbott's Communication Letter http://www.abbottletter.com/ where visitors are invited to subscribe.
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writin
The Webster dictionary describes a manager as ‘someone who handles or directs with a degree of skill’. But this definition is not rigid as are the responsibilities. Alternatively, you can think of a manager as someone who controls resources and expenditures. A manager has 4 basic roles to play in such areas as planning, organizing, directing or leading and supervising.
The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command.
In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."
A number of Internet entrepreneurs report they've tested the use of 'because' in their advertising copy and found it worked. I've used it myself on the home page of Abbott's Communication Letter http://www.abbottletter.com/ where visitors are invited to subscribe.
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writi
On my way home from the office, I decided to pick up a chicken dinner.The woman who readied it for me asked, “How was your New Year’s?”“Pretty good, I replied.”She leaned over and confided in a whisper with a smile, “Mine SUCKED!”Give her an “A” for honesty.More important, she deserves a gold star for making meaningful small talk.
In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."
A number of Internet entrepreneurs report they've tested the use of 'because' in their advertising copy and found it worked. I've used it myself on the home page of Abbott's Communication Letter http://www.abbottletter.com/ where visitors are invited to subscribe.
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writi
The advent of technological advancement in industrial set-ups has altered the working conditions and requirements on the part of employees and employers. Also the changes in government policies have also been taken place since the last decade. Different work patterns like night shift, part time work, overtime, etc is being experienced. The situation is same in textile
A number of Internet entrepreneurs report they've tested the use of 'because' in their advertising copy and found it worked. I've used it myself on the home page of Abbott's Communication Letter http://www.abbottletter.com/ where visitors are invited to subscribe.
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writi
In the field of cartography, there are few jobs that are as uniquely suited to a graduate's skills as the graduate surveyor. Surveyors are familiar figures in a variety of fields, mapping out residential and commercial lots for construction companies or determining the best land area for an urban planning firm. Graduate surveyors have a combination of skills that make
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writing process.
It helps because it pushes me to make a connection between an action and a consequence of that action. For example, "Wear a helmet when you ride your bike, because it will help you avoid head injuries if you fall." In this case, wearing a helmet is the action; avoiding a head injury is the consequence.
One more thought: the word 'because' does not always have to be explicit. It can be implicit or implied, as in "Wear a helmet when you ride your bike, so you won't injure your head if you fall."
Let's consider a few more examples, from various functional perspectives.
Suppose you're a librarian and you want to encourage patrons to expand their reading horizons. So, you post a sign in the Historical Fiction area that reads something like this: "The story here is only half the story. Visit the History shelves, too, and enrich the stories you find here."
The action: look in the History section,
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