Does It Really Take Money To Make Money?
One thing that you’ll commonly hear people say is that it takes money to make money.However, the truth of the matter is that’s something that poor people say so that they have an excuse for why they can’t make any money – they don’t have any.Granted, having money does make it easier to make more money faster, but it certainly isn’t a prerequisite to making money. You only need to look at all the self made millionaires who’ve been bankrupt, broke, or came from poverty. Do you think they had any money? Probably not more than a few dollars in their pockets.So how do you go about making money

What's a Good MLM Lead
What determines a good MLM Lead? Is it someone that can fog up a mirror? Just kidding. I know that you will have encountered one worthless MLM lead after another and now it's time to put you in control of the game - where you will create the golden reservoir of the type of MLM lead that everyone will be envious of! Let's get down to it.I'm sure you can think of a thousand different things you would love to be doing in your life right now, but there you are...working at YOU Inc...running a 'non-profit' business from the discomfort of your home...Am I close? Trust me on this, I know how that feel

The 'S' Corporation is a Dinosaur
The ‘S’ corporation is a dinosaur. It has been over-rated and overused as a ‘knee-jerk’ default entity choice when in fact its usefulness is limited to specific circumstances. Many well-meaning advisers have for years urged their clients to use the ‘S’ corporation based upon outdated case law or cocktail party conversations that were a poor substitute for continuing education. As a practical matter, the ‘S’ corporation’s utility is severely limited, primarily because it restricts flexibility, ownership choices, tax savings and liability protection.The LLC is usually a better choice. Here’s why. d two weeks ago. He said three of his clinics were booked solid but the fourth was suffering from a lack of clients.

When I asked him what he thought was the problem, he acknowledged that his sales representatives for that clinic hadn't been in touch recently with the doctors who refer patients to them. In contrast, the pharmaceutical companies have three reps assigned to visit each of the same doctors' offices every week.

Even though doctors in the area had used David’s firm's services in the past, and their patients have a continuing need for these services, without recent contact the doctors had started referring their patients elsewhere. As David had quickly learned, just because someone knows about your services doesn't mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer.

According to a study by e-consultancy.com, prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days.

Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and service

companies have three reps assigned to visit each of the same doctors' offices every week.

Even though doctors in the area had used David’s firm's services in the past, and their patients have a continuing need for these services, without recent contact the doctors had started referring their patients elsewhere. As David had quickly learned, just because someone knows about your services doesn't mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer.

According to a study by e-consultancy.com, prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days.

Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and service

ned, just because someone knows about your services doesn't mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer.

According to a study by e-consultancy.com, prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days.

Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and service

average is about the same as a loaf of bread, 7-10 days.

Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your marketing information fresh in their minds, you need to expose them to it on a regular basis.

Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-15 minutes. The majority of people I talk to remember filling in the form, the content of my site, but can't remember the URL for the site.

If people can't remember the URL of your web site, even if it provides an essential service they want to pay for, they won't be able to find your site and buy from you.

Estimated Average Shelf Life of Your Marketing:
- Visiting your web site to forgetting your web site: 2 minutes
- Reading a page or more of your marketing materials to forgetting your products or services: 5 to 7 days
- Talking with you to forgetting you; 2 to 3 weeks
- Buying from you to forgetting your company; 1 to 3 months

It's not that you don't provide essential products and services and people don’t want them; the problem is that your marketing information regularly gets buried in your prospect’s minds.

We have the same struggle with my teenage son. Much as we’d like him to sort his laundry and put clothes neatly away