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Actual for You - Stuck With A Zero Marketing Budget For Client Gifts?
Every day we communicate with those around us. At work, as in our lives as a whole, we respond to the information we obtain.Yet, so often, managers waste this valuable information gathering time by telling their own story, instead of listening to others and really hearing.Listening closely is valuable because:-You show real interest in the other person, thus building strong, trusting relationships.You get great information, which can help you gather the ‘intelligence’ you need to the best decisions.Your people will tell you much more, once they realise that you take notice of what they are saying.It enables you to take up other’s ideas and thoughts which will add
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly
The marking of glass for industrial use has been done for hundreds of years. In the past the methods used have included ink stamp marking, sand blasting, air grit, acid etching, scribing etc.Industrial applications of glass marking include:1. Marking of safety information on safety glass used in commercial and residential construction. This includes glass areas around doors and/or entrance and exit locations.2. Marking of glass for commercial and residential construction to identify the glass or door manufacturer [for product identification and marketing/sales activity]3. Marking of headlamp or tail light lens in automotive applications for manufactures name, year of manufacture and/or part number. Also used in the manufacture of televi
You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!
Step up to the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like that…
Marie Ain’t No Santa Claus!
Nope! She’s just like you and me.
She can do the Ho! Ho! Ho bit, until she’s faced with the prospect of expensive client gifts. Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation. And that’s something she can’t ignore.
What’s Worse Is Marie’s Clients Probably Won’t Even Like The Gifts!
Look at yourself. Did you really like that burgundy sweater you got last year? Or that gift basket full of calorie-ridden chocolates that made you wish you hadn’t seen them at all.
Let’s face it. Murphy’s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you’re buying gifts in bulk) you’re giving your client a gift that’s so far off the mark that you might as well throw it in your own trash can and save him the trouble.
How Can Marie Play Scrooge And Santa Simultaneously?
There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are never quite packed to the gills, and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.
Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.
1-2-3, Cha, Cha, Cha (Here Are The Steps!)
Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.
“How would you like to meet with 20 new clients, that would be very keen to do business with you?”
That kind of question would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.
Let’s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.
Step 2: Once we’re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.
Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product, it doesn’t mean you have to do this Christmas swap with products.
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.
If you sell services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hands, in return for access to your top clients.
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your good name at all costs… it is one of your most precious assets.How do you develop and preserve an exemplary reputation? First, you must believe that honesty, credibility and consistency are right… both personally and professionally.Second, you must consistently deliver what you promise… no exceptions.And finally, you must build and maintain positive relationships, and treat everyone with kindness and respect, regardless of the situation.Here’s a personal example. When I help found my own small, competitive long-distance company I developed a pol
How Can Marie Play Scrooge And Santa Simultaneously?
There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are never quite packed to the gills, and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.
Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.
1-2-3, Cha, Cha, Cha (Here Are The Steps!)
Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.
“How would you like to meet with 20 new clients, that would be very keen to do business with you?”
That kind of question would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.
Let’s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.
Step 2: Once we’re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.
Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product, it doesn’t mean you have to do this Christmas swap with products.
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.
If you sell services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hands, in return for access to your top clients.
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly
I can’t remember who’s idea it was. It may have been Glenn my business partner, or maybe me. If I had to lay a bet, I’d say it was our manager at the time, Gary. The doors to our business had been open for about three years and we thought that we need a spruce up at the front of the building. First up was painting. A nice bright colour to make the building stand out. Vibrant purple! We choose that colour because it was in our logo. So the painting went ahead and it certainly made the building stand out, especially at night under the lights. But the original sign had to change. It was looking a bit tired. So, through who’s ever idea it was, we employed a chap to construct a BIG sign. He was actually a friend of our manager. He came and met
Let’s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.
Step 2: Once we’re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.
Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product, it doesn’t mean you have to do this Christmas swap with products.
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.
If you sell services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hands, in return for access to your top clients.
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly
You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors:The anchor tenant:Every office building will have a few anchor tenants. It is important to find out from the building management when their lease will end. The reason is that these anchor tenants collectively create the image of the office building to the public and will generate the initial customer traffic for your company. Their presence will also be factored in the quotation of the rental payment.Office Supplies:You must enquire if there are t
Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.
How does that compare with your $20 gift right now?
Where Do You Start Looking?
There are no rules. Just because you sell product, it doesn’t mean you have to do this Christmas swap with products.
If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.
If you sell services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hands, in return for access to your top clients.
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly
Whether you call it a Project Plan or a Project Timeline, it is absolutely imperative that you develop and maintain a document that clearly outlines the project milestones and major activities required to implement your project.This document needs to include the date each milestone or major activity is to be completed, and the owner of each. Your project plan also needs to be created at the beginning of the project, and a baseline version approved by the team as soon as possible.Although you will probably not know all of the major activities required to implement your project in the beginning, it is important that you create a draft of the activities you think may need to be tracked via a formal document.Take some time and really think through w
Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?
Why This Concept May Not Work For You
Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.
Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.
The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).
Hopefully You’re Not That ‘Duh!’
When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.
Say that quietly to yourself: Twenty new clients without you having to do any selling. You don’t even have to spend any advertising or marketing moolah to get them in the door. Best of all, they will actually be grateful to have you over.
Does that send a chill down your spine? What if you could do this deal with three people just like Marie? Would 80 appointments be good enough for you?
Are You Going To Have a great NEW YEAR Or What?
No one ever told you about Santa Scrooge did they? Well, now that you know, what are you going to do about it? This rocks, my friend. Now go there and create a New Year that’s really worth big bucks in your balance sheet.
If you do, the next time your banker hears Ho! Ho! Ho, he knows it’s not Santa!
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