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Actual for You - Rut Busters: Changing Your Trade Show Routine
Expectations vs. Evaluation
How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in their fund raising campaigns to encourage people to volunteer and give. After all, who wouldn’t want to make a difference?However, in the field of philanthropy, we take those 3 little words and make a big deal about it. As a consultant, I want to ensure that clients really are making an impact w
a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you’ll get anything but a routine performance.How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in their fund raising campaigns to encourage people to volunteer and give. After all, who wouldn’t want to make a difference?However, in the field of philanthropy, we take those 3 little words and make a big deal about it. As a consultant, I want to ensure that clients really are making an impact w
No matter who you send, make sure that all staff members are trained. Old-hands need to refresh their skills and rookies need to acquire them!
5) Call in wardrobe
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees.
Uniforms and logo clothing are particularly appropriate for some industries.
Mortgage Advisers Wanted
We see adverts for mortgage advisers wanted in newspapers, magazines, the Internet and wonder if we could be successful in applying for those advertised positions.Are you looking for an opportunity in the UK mortgage industry and finding it hard to get on to the mortgage advisor jobs ladder? The key to being successful in the mortgage industry is persistency but getting fixed up with work requires something else, EXPOSURE.Do you want to apply for a mortgage advisers wanted advert? We all aspire to the nice things in life but rarely do we find the ideal job that gives us job satisfaction
Routine is comfortable. We like knowing what we’re going to do, when we’re going to do it, and what we’ll be wearing while we do it. It’s nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets.We see adverts for mortgage advisers wanted in newspapers, magazines, the Internet and wonder if we could be successful in applying for those advertised positions.Are you looking for an opportunity in the UK mortgage industry and finding it hard to get on to the mortgage advisor jobs ladder? The key to being successful in the mortgage industry is persistency but getting fixed up with work requires something else, EXPOSURE.Do you want to apply for a mortgage advisers wanted advert? We all aspire to the nice things in life but rarely do we find the ideal job that gives us job satisfaction
There is also no growth, no excitement, and no spontaniety. Routines can easily become ruts, especially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It might seem effective. It’ll definitely be comfortable.
It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of branding. Look at McDonalds – they have one of the strongest brands on the planet, yet have changed looks, catch phrases, uniforms and menus over the years.
Take a close look at your branding efforts. Are they serving your marketing message, or are you simply repeating yourself?
2) Step outside your industry
Great ideas come from unexpected sources. I’ve gotten some of my best exhibit ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Examine what motivates people to buy products that are very different from your own. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Perhaps some of these elements would work well in your exhibit.
Remember, it’s never a good idea to simply ‘cut and paste’ elements from one advertising campaign onto your own. Catchphrases, graphics, and imagery may be copyrighted or proprietary. You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.
3) Get a fresh set of eyes
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions and compare how they measure up to your marketing objectives.
Many times we have looked at our own exhibits so many times that we don’t ‘see’ them anymore. This fresh set of eyes will be viewing your booth the same way the attendees do – with no foreknowledge or preconcieved notions of how the exhibit is ‘supposed’ to look.
4) Change up your teams
Just because Fred, Ethel, Murray and Zane have ALWAYS been your trade show team does not mean they always have to be. Take a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you’ll get anything but a routine performance.
No matter who you send, make sure that all staff members are trained. Old-hands need to refresh their skills and rookies need to acquire them!
5) Call in wardrobe
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees.
Uniforms and logo clothing are particularly appropriate for some industries. F
A Career in Mortgage Banking
Do you want a rewarding career that will make some descent money? Are you good with numbers? Are you good with paperwork? Do you like anything that has to do with money? If you answered yes, you may be interested in a career in mortgage banking. The best place to get an education on mortgage banking is at The American School of Mortgage Banking. They guarantee success to all of there students.The American School of Mortgage Banking can teach you all there is to know about mortgage banking. They have several courses that teach you all aspects of mortgage banking. The American School of Mortgage Banki
risk of boring trade show attendees with your booth.Do you want a rewarding career that will make some descent money? Are you good with numbers? Are you good with paperwork? Do you like anything that has to do with money? If you answered yes, you may be interested in a career in mortgage banking. The best place to get an education on mortgage banking is at The American School of Mortgage Banking. They guarantee success to all of there students.The American School of Mortgage Banking can teach you all there is to know about mortgage banking. They have several courses that teach you all aspects of mortgage banking. The American School of Mortgage Banki
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of branding. Look at McDonalds – they have one of the strongest brands on the planet, yet have changed looks, catch phrases, uniforms and menus over the years.
Take a close look at your branding efforts. Are they serving your marketing message, or are you simply repeating yourself?
2) Step outside your industry
Great ideas come from unexpected sources. I’ve gotten some of my best exhibit ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Examine what motivates people to buy products that are very different from your own. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Perhaps some of these elements would work well in your exhibit.
Remember, it’s never a good idea to simply ‘cut and paste’ elements from one advertising campaign onto your own. Catchphrases, graphics, and imagery may be copyrighted or proprietary. You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.
3) Get a fresh set of eyes
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions and compare how they measure up to your marketing objectives.
Many times we have looked at our own exhibits so many times that we don’t ‘see’ them anymore. This fresh set of eyes will be viewing your booth the same way the attendees do – with no foreknowledge or preconcieved notions of how the exhibit is ‘supposed’ to look.
4) Change up your teams
Just because Fred, Ethel, Murray and Zane have ALWAYS been your trade show team does not mean they always have to be. Take a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you’ll get anything but a routine performance.
No matter who you send, make sure that all staff members are trained. Old-hands need to refresh their skills and rookies need to acquire them!
5) Call in wardrobe
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees.
Uniforms and logo clothing are particularly appropriate for some industries.
Why You Need Ergonomically Correct Office Furniture
Most people spend long hours each week in their office, making it very important to have the right style of furniture. While comfort is important, you really need to be more focused on the office furniture being ergonomically correct then on the color or material of it.You will feel much better at the end of the work day, and have more energy to complete your tasks with an ergonomically correct office chair. It will help improve your posture, resulting in less pain in your back and neck areas. It will also reduce the risk of office injuries and claims.If you use a computer in your office on a regular
Most people spend long hours each week in their office, making it very important to have the right style of furniture. While comfort is important, you really need to be more focused on the office furniture being ergonomically correct then on the color or material of it.You will feel much better at the end of the work day, and have more energy to complete your tasks with an ergonomically correct office chair. It will help improve your posture, resulting in less pain in your back and neck areas. It will also reduce the risk of office injuries and claims.If you use a computer in your office on a regular
Take a close look at your branding efforts. Are they serving your marketing message, or are you simply repeating yourself?
2) Step outside your industry
Great ideas come from unexpected sources. I’ve gotten some of my best exhibit ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Examine what motivates people to buy products that are very different from your own. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Perhaps some of these elements would work well in your exhibit.
Remember, it’s never a good idea to simply ‘cut and paste’ elements from one advertising campaign onto your own. Catchphrases, graphics, and imagery may be copyrighted or proprietary. You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.
3) Get a fresh set of eyes
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions and compare how they measure up to your marketing objectives.
Many times we have looked at our own exhibits so many times that we don’t ‘see’ them anymore. This fresh set of eyes will be viewing your booth the same way the attendees do – with no foreknowledge or preconcieved notions of how the exhibit is ‘supposed’ to look.
4) Change up your teams
Just because Fred, Ethel, Murray and Zane have ALWAYS been your trade show team does not mean they always have to be. Take a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you’ll get anything but a routine performance.
No matter who you send, make sure that all staff members are trained. Old-hands need to refresh their skills and rookies need to acquire them!
5) Call in wardrobe
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees.
Uniforms and logo clothing are particularly appropriate for some industries.
The Office 2.0 - Trading Cubicles For Smarter Collaboration
The first time I learned of the word c-o-l-l-a-b-o-r-a-t-i-o-n, was probably around…uh…I don’t know, maybe around the age of eight. My teacher had a tough time explaining its concept to me during a science project, “Kevin, collaboration is not making your partner do all the work while you tie his shoelaces to the chair! To the back of the lab!” How was I to know what collaboration meant then? But true to form, I got the hang of its meaning and put the musician’s mantra of “Practise, Practise, Practise” to its limit but getting the smartest kid in the class to ‘collaborate’ with me during all my ma
tead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.The first time I learned of the word c-o-l-l-a-b-o-r-a-t-i-o-n, was probably around…uh…I don’t know, maybe around the age of eight. My teacher had a tough time explaining its concept to me during a science project, “Kevin, collaboration is not making your partner do all the work while you tie his shoelaces to the chair! To the back of the lab!” How was I to know what collaboration meant then? But true to form, I got the hang of its meaning and put the musician’s mantra of “Practise, Practise, Practise” to its limit but getting the smartest kid in the class to ‘collaborate’ with me during all my ma
3) Get a fresh set of eyes
Have someone who is in no way related to the trade show industry or your company look at your exhibit. What do they notice first? What impression do they get of your company? What emotions do your graphics evoke? Record their impressions and compare how they measure up to your marketing objectives.
Many times we have looked at our own exhibits so many times that we don’t ‘see’ them anymore. This fresh set of eyes will be viewing your booth the same way the attendees do – with no foreknowledge or preconcieved notions of how the exhibit is ‘supposed’ to look.
4) Change up your teams
Just because Fred, Ethel, Murray and Zane have ALWAYS been your trade show team does not mean they always have to be. Take a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you’ll get anything but a routine performance.
No matter who you send, make sure that all staff members are trained. Old-hands need to refresh their skills and rookies need to acquire them!
5) Call in wardrobe
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees.
Uniforms and logo clothing are particularly appropriate for some industries.
Is A Career In Auto Sales Right For You?
Over the past few years several large, well funded companies such as Auto Nation, Sonic Automotive, and Roger Penske’s United Auto Group have quietly been buying up thousands of locally owned car dealerships across the nation.This has resulted in a major shift in dealership hiring practices when it comes to recruiting new salespeople. Gone are the days of horse trading, cigar smoking salespeople dressed in plaid leisure suits.Today’s dealerships actually prefer to hire, enthusiastic salespeople with no previous experience selling cars. Why? Because these new dealerships have developed standardized sa
a careful look at your staff. Who is personable and professional, with excellent product knowledge, strong sales skills, and enthusiasm? Send that person to the trade show. Sending one new person to a show can create a new dynamic, sending a whole new team guarantees you’ll get anything but a routine performance.Over the past few years several large, well funded companies such as Auto Nation, Sonic Automotive, and Roger Penske’s United Auto Group have quietly been buying up thousands of locally owned car dealerships across the nation.This has resulted in a major shift in dealership hiring practices when it comes to recruiting new salespeople. Gone are the days of horse trading, cigar smoking salespeople dressed in plaid leisure suits.Today’s dealerships actually prefer to hire, enthusiastic salespeople with no previous experience selling cars. Why? Because these new dealerships have developed standardized sa
No matter who you send, make sure that all staff members are trained. Old-hands need to refresh their skills and rookies need to acquire them!
5) Call in wardrobe
Something as simple as changing clothes can totally alter a booth staff’s performance. If they’ve been wearing business attire, consider switching to a more casual yet coordinated look. Have the booth staff break out the suits and ties. You’ll be amazed how differently they carry themselves and interact with attendees.
Uniforms and logo clothing are particularly appropriate for some industries. For example, shippers world wide know UPS by their distinctive brown attire. If this is the case with your company, make sure that the uniform shows up at the trade show. In addition to your booth staff, make sure the uniform makes an appearance in graphics and literature to reinforce the image association in attendee’s minds.
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