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    hey're never going to receive a call back. That's because there's no WIIFM (what's in it for me?) fo
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    How many times do you cold call a prospective customer, only to be connected to their voicemail? Do you leave a message? Many people will not leave messages because they never receive a call back. That's because they usually do one of two things: 1) they simply leave their name, company name and phone number, or 2) they leave a more detailed message that sounds like a sales pitch. In both cases, they're never going to receive a call back. That's because there's no WIIFM (what's in it for me?) for
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    at's because they usually do one of two things: 1) they simply leave their name, company name and phone number, or 2) they leave a more detailed message that sounds like a sales pitch. In both cases, they're never going to receive a call back. That's because there's no WIIFM (what's in it for me?) fo
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    one number, or 2) they leave a more detailed message that sounds like a sales pitch. In both cases, they're never going to receive a call back. That's because there's no WIIFM (what's in it for me?) fo
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    hey're never going to receive a call back. That's because there's no WIIFM (what's in it for me?) for the recipient of the call.

    With a little planning, you can not only use voicemail to get a return phone call, but you can use it to leave a memorable impression that will eventually lead to a meeting with the prospective client.

    So what's the trick for getting them to call back? A good rule of thumb for leaving voicemail messages that get return calls is to 1) start with your 30-second

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