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  • Actual for You - Marketing to the Buying Cycle

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    to researches that may not be ready to buy? Am I starting to plant the seed in your thinking?

    Lets examine the traditional buying cycle:
    1. Need reco
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    Does your marketing strategy market to buyers or researchers? Have you ever asked yourself this question when you begin to choose online mediums? You should.

    We sometimes give little thought to whether our marketing efforts are attract prospects throughout the buying cycle. If you’re like me, you probably find yourself or your clients spending most of time targeting buyers rather than researchers. This however may not prove to be the most useful strategy when you consider the long-term implications.

    Yes, adding to the immediate bottom line is important for all of us. But how can one build branding or market awareness without marketing to researches that may not be ready to buy? Am I starting to plant the seed in your thinking?

    Lets examine the traditional buying cycle:
    1. Need recog
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    > We sometimes give little thought to whether our marketing efforts are attract prospects throughout the buying cycle. If you’re like me, you probably find yourself or your clients spending most of time targeting buyers rather than researchers. This however may not prove to be the most useful strategy when you consider the long-term implications.

    Yes, adding to the immediate bottom line is important for all of us. But how can one build branding or market awareness without marketing to researches that may not be ready to buy? Am I starting to plant the seed in your thinking?

    Lets examine the traditional buying cycle:
    1. Need reco
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    or your clients spending most of time targeting buyers rather than researchers. This however may not prove to be the most useful strategy when you consider the long-term implications.

    Yes, adding to the immediate bottom line is important for all of us. But how can one build branding or market awareness without marketing to researches that may not be ready to buy? Am I starting to plant the seed in your thinking?

    Lets examine the traditional buying cycle:
    1. Need reco
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    erm implications.

    Yes, adding to the immediate bottom line is important for all of us. But how can one build branding or market awareness without marketing to researches that may not be ready to buy? Am I starting to plant the seed in your thinking?

    Lets examine the traditional buying cycle:
    1. Need reco
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    to researches that may not be ready to buy? Am I starting to plant the seed in your thinking?

    Lets examine the traditional buying cycle:
    1. Need recognition
    2. Information Search
    3. Evaluation of Alternatives
    4. Purchase Decision
    5. Purchase Evaluation

    As you can see, the buying cycle originates from an identified need. This need is not simply satisfied from a purchase nor does it end with it. The fact matter is that all stages influence purchasing behavior. Therefore, strategies that focus entirely on “buyers” may be missing great opportunity in capturing prospective buyers throughout the entire cycle. Additionally, planting a seed early can have a dramatic effect upon purchasing decisions and your brand.

    Now lets examine and identify some popular online medium

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.actual4u.com/article/28402/actual4u-Marketing-to-the-Buying-Cycle.html">Marketing to the Buying Cycle</a>

    BB link (for phorums):
    [url=http://www.actual4u.com/article/28402/actual4u-Marketing-to-the-Buying-Cycle.html]Marketing to the Buying Cycle[/url]

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