ied-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expenDoesn’t it seem like every day there is some new technology affecting the way people communicate with each other? Blogs, Text Messaging, RSS Feeds, Podcasts, and other emerging technologies are coming at us fast and furiously, which can be overwhelming at first glance. But upon further inspection, all of these new technologies are really good news for small businesses!

For the first time ever, consumers are shaping how they want to hear messages from companies large and small. In the past, companies have relied on tried-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expens

ing, RSS Feeds, Podcasts, and other emerging technologies are coming at us fast and furiously, which can be overwhelming at first glance. But upon further inspection, all of these new technologies are really good news for small businesses!

For the first time ever, consumers are shaping how they want to hear messages from companies large and small. In the past, companies have relied on tried-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expen

ance. But upon further inspection, all of these new technologies are really good news for small businesses!

For the first time ever, consumers are shaping how they want to hear messages from companies large and small. In the past, companies have relied on tried-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expen

ever, consumers are shaping how they want to hear messages from companies large and small. In the past, companies have relied on tried-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expenied-and-true advertising methods such as TV ads, newspaper and magazine print ads, radio ads, and billboards, all of which are expensive and beyond the budgets of most small businesses. Studies are now reporting that these traditional forms of advertising are increasingly ineffective with today’s consumers, who are already empowered by technology. They often prefer newer ways of receiving content such as the web, wireless devices, cell phones, etc.

So how is this good news for small businesses? Because using new technology to reach a small business audience is not only effective, it is also quite inexpensive compared with more traditional forms of