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Actual for You - Is An Elevator Pitch Really That Important?
How many times have you recommended a service or a product to a friend, colleague or family member?If you are like me then it would have been Once, twice, or three, times.The fact is that if you are satisfied with something then you will naturally recommend it to someone.Today I will show you how you can get your customers to recommend you, your products and services over and over again.Most business owners fail to acknowl
However, if you can't sum up what you do in a clear, focused Elevator Pitch, there's a good chance your marketing message is not focused and clear either.
And, if your marketing message is not focused and clear, odds are it's not as effective as it could be. That means it's not attracting as many prospects or clients as it cou
Before we begin our installment on G records for medical billing of claims using NSF 3.01 specifications, it may be a good idea to give a brief overview of what G records are for and why they are so special.Because there are so many things that can possibly be done when it comes to the field of medicine, it is virtually impossible to be able to account for all of them in what we call standard specifications. The standard specifications are yo
An Elevator Pitch (also referred to as an Elevator Speech) is a 30-second description of your business, product or service. It's a concise and compelling answer to the question, 'So what do you do?'
The reason it's called an Elevator Pitch is because it should be brief enough to deliver in the time it takes to ride a few floors on an elevator.
Any time I start hearing something talked about over and over again, I have to ask myself, is this topic really that important or is it just that everyone's on that band wagon right now?
When it comes to Elevator Pitches, I absolutely believe they are THAT important.
Yes, it's helpful in networking situations to be able to clearly communicate what you do in a way that sparks interest from others.
For example, if I'm at a networking event and someone asks me what I do, I can answer in one of two ways:
I can respond with 'I'm a marketing consultant and coach' (NOT an Elevator Pitch, but this style of response is very typical).
Or, I can say 'I help people learn how to market their own business in 10 simple steps' (my Elevator Pitch).
Which response is more interesting to you?
Which one would be more likely to prompt further conversation? Well, I've tested both and the second one wins hands-down every time.
So that's one reason I believe having a clear, concise Elevator Pitch is important. It will generate more interest in you and your business among people you meet and when you're networking, that's key.
But there's another reason I believe having a strong Elevator Pitch is important and it far outweighs reason number one.
If you have a clear, concise Elevator Pitch that communicates the benefit of the products or services you provide, you're much more likely to have marketing that does the same.
However, if you can't sum up what you do in a clear, focused Elevator Pitch, there's a good chance your marketing message is not focused and clear either.
And, if your marketing message is not focused and clear, odds are it's not as effective as it could be. That means it's not attracting as many prospects or clients as it cou
Shredders are available for rent. Many companies have the need of huge industrial shredders that shred 20,000 pounds of paper or more in an hour. Shredders of that size are too big to fit into an average office. In such circumstances, renting a shedder is a way out.Shredder rentals usually provide locked bins at your premises. You fill up the bins with everything that is to be shredded. When the bins are full, the workers of the rental company
Any time I start hearing something talked about over and over again, I have to ask myself, is this topic really that important or is it just that everyone's on that band wagon right now?
When it comes to Elevator Pitches, I absolutely believe they are THAT important.
Yes, it's helpful in networking situations to be able to clearly communicate what you do in a way that sparks interest from others.
For example, if I'm at a networking event and someone asks me what I do, I can answer in one of two ways:
I can respond with 'I'm a marketing consultant and coach' (NOT an Elevator Pitch, but this style of response is very typical).
Or, I can say 'I help people learn how to market their own business in 10 simple steps' (my Elevator Pitch).
Which response is more interesting to you?
Which one would be more likely to prompt further conversation? Well, I've tested both and the second one wins hands-down every time.
So that's one reason I believe having a clear, concise Elevator Pitch is important. It will generate more interest in you and your business among people you meet and when you're networking, that's key.
But there's another reason I believe having a strong Elevator Pitch is important and it far outweighs reason number one.
If you have a clear, concise Elevator Pitch that communicates the benefit of the products or services you provide, you're much more likely to have marketing that does the same.
However, if you can't sum up what you do in a clear, focused Elevator Pitch, there's a good chance your marketing message is not focused and clear either.
And, if your marketing message is not focused and clear, odds are it's not as effective as it could be. That means it's not attracting as many prospects or clients as it cou
In my day to day practice in strategic human resource management I often come across customers looking for a 'good' accountant or 'good lawyer'. As an accountant myself the common thread for a 'good acountant or lawyer' seems to be 'I want someone who can explain things in plain english without the jargon'. This simplicity of service and communications can grow your business and ensure that you never need to look for more work! And the sad fact is th
I can respond with 'I'm a marketing consultant and coach' (NOT an Elevator Pitch, but this style of response is very typical).
Or, I can say 'I help people learn how to market their own business in 10 simple steps' (my Elevator Pitch).
Which response is more interesting to you?
Which one would be more likely to prompt further conversation? Well, I've tested both and the second one wins hands-down every time.
So that's one reason I believe having a clear, concise Elevator Pitch is important. It will generate more interest in you and your business among people you meet and when you're networking, that's key.
But there's another reason I believe having a strong Elevator Pitch is important and it far outweighs reason number one.
If you have a clear, concise Elevator Pitch that communicates the benefit of the products or services you provide, you're much more likely to have marketing that does the same.
However, if you can't sum up what you do in a clear, focused Elevator Pitch, there's a good chance your marketing message is not focused and clear either.
And, if your marketing message is not focused and clear, odds are it's not as effective as it could be. That means it's not attracting as many prospects or clients as it cou
As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.Ask yourself as you write, “How will this help to get my prospect to act now?”Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NOW! The purpose is to get them to act.1. I
So that's one reason I believe having a clear, concise Elevator Pitch is important. It will generate more interest in you and your business among people you meet and when you're networking, that's key.
But there's another reason I believe having a strong Elevator Pitch is important and it far outweighs reason number one.
If you have a clear, concise Elevator Pitch that communicates the benefit of the products or services you provide, you're much more likely to have marketing that does the same.
However, if you can't sum up what you do in a clear, focused Elevator Pitch, there's a good chance your marketing message is not focused and clear either.
And, if your marketing message is not focused and clear, odds are it's not as effective as it could be. That means it's not attracting as many prospects or clients as it cou
It is not new news that majority of people in and around America and rest of world has major issues managing their finances. Do you know: there are number of good and valuable tools that can be used to not only to manage your budget but also helps you to stick to them? Another fact that will open your eyes is about the highest credit card debt ever reported in America has touched $8500. With lots of surveys being conducted around America, figures ha
However, if you can't sum up what you do in a clear, focused Elevator Pitch, there's a good chance your marketing message is not focused and clear either.
And, if your marketing message is not focused and clear, odds are it's not as effective as it could be. That means it's not attracting as many prospects or clients as it could be.
And as you may have realized, it costs just as much to put out an ineffective marketing message as an effective one.
It just takes a little more time and attention upfront to create an effective message.
When I work with clients, developing a powerful Elevator Pitch and Key Marketing Message are two of the tasks they struggle with the most, yet I believe they are the two most important tasks you have as a marketer.
Because even if you have the greatest product or service in the world, if you can't communicate that greatness effectively you won't attract clients or make sales.
So, I challenge you to sit down, review your Elevator Pitch and ask yourself these three questions:
1) Is it Clear?
2) Is it Concise?
3) Is it Compelling?
Then measure your marketing message the same way.
If they don't pass the test, I encourage you to do whatever it takes to make them Clear, Concise and Compelling. Your Elevator Pitch and your Key Marketing Message are the foundation for your marketing and your business success depends on them.
(C) Copyright 2006 Debbie LaChusa
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