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Actual for You - IT Marketing: Establishing Credibility
"We've all heard that we have to learn from our mistakes, but I think it's more important to learn from successes. If you learn only from your mistakes, you are inclined to learn only errors." -- Norman Vincent PealeNot long ago, the temperature light on my car’s dashboard lit up. I immediately went to the repair shop.
This is your golden opport
Generally it is considered that there are three ways people learn: through observation, by reading, or by experiencing. Depending on what it is that you're trying to learn, any of the three methods could be number one. However one method has proven itself consistently to be without a doubt the best method -- experience.
For starters, make sure those references are as strong as possible and that you get them in writing-on your client's letterhead. They should also talk of specific benefits, like:
How your technology solution generates more revenue
How you've enabled them to close out the month faster
How you've improved their productivity
How it allows them to communicate with tele-workers, with suppliers, and vendors more seamlessly.
For IT marketing, it's important to make your references as strong as possible-if you only have a few of them.
IT Marketing: Getting Your First References
If you don't have any references, get them by volunteering. Pick a nonprofit or two that you feel really passionate about and set up some kind of deal that is close ended. You don't want to be volunteering your services for too long. As part of your deal, ask them to write a testimonial for you. Nonprofits are usually well known and their recommendation will help you.
How Do You Ask for Referrals?
Many people are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful for our IT marketing efforts, though. So, what is the best way to ask?
Always ask for a referral when someone gives you a compliment. If you walk into an office or you're finishing up a project and someone says, “This stuff is amazing. I can't believe that I can sit in the conference room now and get my network drive and surf the Web and do email.” or “This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific.” This is your time to act.
This is your golden opport
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it’s your company name or logo hold out your wrist so I can whack it with a stick. What’s the answe
How your technology solution generates more revenue
How you've enabled them to close out the month faster
How you've improved their productivity
How it allows them to communicate with tele-workers, with suppliers, and vendors more seamlessly.
For IT marketing, it's important to make your references as strong as possible-if you only have a few of them.
IT Marketing: Getting Your First References
If you don't have any references, get them by volunteering. Pick a nonprofit or two that you feel really passionate about and set up some kind of deal that is close ended. You don't want to be volunteering your services for too long. As part of your deal, ask them to write a testimonial for you. Nonprofits are usually well known and their recommendation will help you.
How Do You Ask for Referrals?
Many people are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful for our IT marketing efforts, though. So, what is the best way to ask?
Always ask for a referral when someone gives you a compliment. If you walk into an office or you're finishing up a project and someone says, “This stuff is amazing. I can't believe that I can sit in the conference room now and get my network drive and surf the Web and do email.” or “This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific.” This is your time to act.
This is your golden opport
With the growing concern for security, there are plenty of associations and establishments that could benefit from an increase in the safety measures regarding employees, property, and information. Companies, small businesses, not-for-profit groups, and even schools should take advantage in enhancing the way they protect their
IT Marketing: Getting Your First References
If you don't have any references, get them by volunteering. Pick a nonprofit or two that you feel really passionate about and set up some kind of deal that is close ended. You don't want to be volunteering your services for too long. As part of your deal, ask them to write a testimonial for you. Nonprofits are usually well known and their recommendation will help you.
How Do You Ask for Referrals?
Many people are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful for our IT marketing efforts, though. So, what is the best way to ask?
Always ask for a referral when someone gives you a compliment. If you walk into an office or you're finishing up a project and someone says, “This stuff is amazing. I can't believe that I can sit in the conference room now and get my network drive and surf the Web and do email.” or “This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific.” This is your time to act.
This is your golden opport
Office or Waiting Room Redesign – If you have an office, waiting room, or reception area for your business, get rid of all magazines and replace them with testimonials and success story books, before and after photo albums, and other publications designed to advance the sale. Replace your wall paintings with framed testimonial
How Do You Ask for Referrals?
Many people are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful for our IT marketing efforts, though. So, what is the best way to ask?
Always ask for a referral when someone gives you a compliment. If you walk into an office or you're finishing up a project and someone says, “This stuff is amazing. I can't believe that I can sit in the conference room now and get my network drive and surf the Web and do email.” or “This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific.” This is your time to act.
This is your golden opport
Workplace Ethics is a subject that we have all heard of. In fact, the subject of Ethics in general is something that most people are familiar with. And, what is commonly understood about ethics is there are ethics and then there are workplace ethics. What most people don’t realize, however, is that there is no such thing as wo
This is your golden opportunity to ask for An updated testimonial (or any testimonial if you don't have one) Ask if they happen to know anyone else who might be able to benefit from your services
The Bottom Line on IT Marketing
One of the best forms of relationship IT marketing is asking your current clients for testimonials and referrals. Don't be shy. Your clients will not mind endorsing you if you do good work.
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