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Actual for You - Stop the Madness!
For most law students, networking with law firms is the best way to find a great internship. In large cities and small towns, the legal community is close knit and many times, it is who you know, not what you know. The more people you me
Choosing a new promotional products vendor is not necessarily as simple as it seems as the choice can have a significant impact on the success or failure of a marketing campaign.The first task is to select a shortlist of companies
What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty.
· First, your readers and potential buyers aren’t stupid, so don’t talk to them as if they were.
· Don’t make a claim you can’t authenticate with documentation or an objective test. This is fairly simple – it means don’t lie.
· Finally, the Federal Trade Commission (FTC) is relentlessly on the lookout for consumer fraud – advertisers selling but not delivering what they promise.
Know your limitations
There are plenty of “hypers” out there, selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it. But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe.
Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well. Repeat and referral customers form a company’s foundation, while first-time and one
Often you see job postings with a request such as “Send resume with salary history to…” I don’t know about you but the first thing that pops into my mind is what do they expect to pay? The next question I ponder is whether or not it’s le
· Don’t make a claim you can’t authenticate with documentation or an objective test. This is fairly simple – it means don’t lie.
· Finally, the Federal Trade Commission (FTC) is relentlessly on the lookout for consumer fraud – advertisers selling but not delivering what they promise.
Know your limitations
There are plenty of “hypers” out there, selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it. But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe.
Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well. Repeat and referral customers form a company’s foundation, while first-time and on
The most valuable thing that you give to your customers isn’t a product. It’s the service they get when they call or visit your place of business. You could have the most valuable product in the world, but if you don’t have customer serv
Know your limitations
There are plenty of “hypers” out there, selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it. But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe.
Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well. Repeat and referral customers form a company’s foundation, while first-time and on
The values structure is represented through the motivational domains. Further, while we anticipate universality in the values structure, i.e. the set of values reflecting a particular motivational domain will remain constant, the relativ
Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well. Repeat and referral customers form a company’s foundation, while first-time and on
There are so many things to consider when moving headlong into any entrepreneurial dream. You have to calculate risk and reward, you have to look at organization and details, you have to understand financial management, and you need to k
Fuzzy just won’t do
Don’t make a claim and surround it with vague qualifiers. It’s far preferable to concentrate your efforts on claims that are honest and objective – ones that can be tested and proven to be true or false.
If you make a claim about your product or service, the FTC expects that you have the ability to fulfill your promises. In fact, the law states that substantiation must be based on fact and objective evaluation, not opinion or ambiguity. So here’s what “fuzzy” will get you – prospective buyers who are turned off, and a possible lawsuit. And if those all-important, existing customers lose faith in you, they’ll likely take their business elsewhere.
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