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Actual for You - Marketing Lies
1. Can you tell me something about yourself? This is the probably the most terrifying interview questions of all time and the most difficult to answer as well. As an applicant for a certain job, you’d be wondering what the employer wants to know. What’s the point of asking this kind of question? I suggest that you should relax and think of this situation as a great opportunity to impress your employer. Well, the technique here is you should answer them with something that supports you
Excuse me????
Are they deaf? Dumb? Blind?
They have it upside down. Building brand awareness is an important and laudable strategic goal, but it i
Franchising InformationFranchise oppotunities are all around us today. You may pop into Starbucks for coffee and then head for lunch at MacDonalds before returning home and ordering your dinner from another local franchise, Pizza Hut. Many of the most popular outlets you visit may be franchises as they offer the security of a brand name and the attraction of starting your own business.The world of Franchise is certainly complex but many people are now seriously looking at star
I don't mean to be arrogant here, but why is it that the advertising and marketing community permits this constant flow of misleading information to be passed around like some mind-bending drug at a fraternity party?
I think the Harvard Professors who teach some of this tripe should have to make a company profitable for a couple of years before pontificating their ivory tower theories to MBA candidates who think these people actually know what they are talking about. Try hacking your way through one of their marketing books--you could float a balloon with the hot air.
Let me give you a recent example--one of many.
A new study of brand awareness conducted by some rather high profile market research "authorities" claimed that "Even the most effective advertising does not instantly cause customers to purchase a product." The study goes on to promote the fact that one needs to build brand awareness before anyone will buy anything.
Excuse me????
Are they deaf? Dumb? Blind?
They have it upside down. Building brand awareness is an important and laudable strategic goal, but it is
Many people believe that they know the Internet marketing numbers game, but then find that they are gaining no ground with their search engine optimization (SEO) campaign. Internet marketing is a very competitive market, so it’s essential that you know how to play the Internet marketing numbers game. If you ask 10 different internet marketing gurus about the best way to get Internet marketing results, you could get 11 different answers.The best way to approach an online business is the sam
I think the Harvard Professors who teach some of this tripe should have to make a company profitable for a couple of years before pontificating their ivory tower theories to MBA candidates who think these people actually know what they are talking about. Try hacking your way through one of their marketing books--you could float a balloon with the hot air.
Let me give you a recent example--one of many.
A new study of brand awareness conducted by some rather high profile market research "authorities" claimed that "Even the most effective advertising does not instantly cause customers to purchase a product." The study goes on to promote the fact that one needs to build brand awareness before anyone will buy anything.
Excuse me????
Are they deaf? Dumb? Blind?
They have it upside down. Building brand awareness is an important and laudable strategic goal, but it i
A general counsel of a large international consulting firm told us about his experience talking to an interviewer who had called to discuss his satisfaction level with his outside law firm. He had been using the services of a “high end, expensive” law firm out of New York.We asked if the interview questions allowed him to speak about all the issues that were on his mind regarding his relationship with his lawyers. His response was, “There were many small things that had been botherin
Let me give you a recent example--one of many.
A new study of brand awareness conducted by some rather high profile market research "authorities" claimed that "Even the most effective advertising does not instantly cause customers to purchase a product." The study goes on to promote the fact that one needs to build brand awareness before anyone will buy anything.
Excuse me????
Are they deaf? Dumb? Blind?
They have it upside down. Building brand awareness is an important and laudable strategic goal, but it i
Business coaching can be very helpful in streamlining business processes, harnessing business potential, and increasing profitability. However, these can only be achieved by using the right kind of business coaching that is cost effective and does not hinder the day-to-day functioning of the business. Before selecting a business-coaching course, it is important that you spare some time for learning about the coaching facilitators, their experience, their areas of expertise, their educational qual
Excuse me????
Are they deaf? Dumb? Blind?
They have it upside down. Building brand awareness is an important and laudable strategic goal, but it i
We bought a house and the builder never said “thank you.” May I repeat? We bought a shiny, beautiful new house, met with the builder on many occasions, and he never said thank you. Not when we made the down payment. Not when we were picking which shade of black countertops, and not when we closed and moved in. Not one single time.It begs the question, did he appreciate our business? I guess we’ll never know; however, imagine if he had sent a small gift card to the Home Depot! We w
Excuse me????
Are they deaf? Dumb? Blind?
They have it upside down. Building brand awareness is an important and laudable strategic goal, but it is not the basic purpose of marketing or advertising. The reason one advertises, the reason one engages in marketing at all is to create reach for a product or service and sell it... NOW. If you bag the prospect later, good for you, but if you the have idea that advertising, "Even the most effective advertising", is not capable of creating an immediate sale, good luck making payroll this month.
The sale itself creates brand awareness, usually the best kind. The product is now out in the environment, and if it's worth a damn, the purchaser will talk about it. Brand promotion doesn't get any better that.
This ground-breaking study is nothing more than a sophisticated excuse for campaigns that don't produce response.
A good ad can easily create an immediate impulse to buy. Indeed, it should do just that.
My wife recently received a direct mail solicitation for a new on line service (she'd never heard of). She logged on, checked
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