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    Trade shows and conferences are lively bazaars for competitive intelligence gathering, with less law and order than any Silk Road outpost. Venues are often selected for nightlife or posh location, giving attendees a sense of comfort and security; both false, of course. With caution down, expense accounts high, and everyone in deal heat, the environment is target-rich for "information transfer."

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    Professional intelligence collectors, usually the same people you deal with between shows, are trained, focused and dedicated to capturing as much useful information about your future plans as possible. Since the whole purpose of trade shows is to put information out, it is a rare exception that ma

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    about your future plans as possible. Since the whole purpose of trade shows is to put information out, it is a rare exception that management has prepared employees for approaches by intelligence collectors. Yet the CEO will have a very tough time convincing a court or his board they did not put their plans and intellectual property in harm's way without preparation at least as thorough as what the opposition does.

    And what are "they" doing? Here is how it happens.

    You have been studied: If they did it right, the competitor's intelligence team, and their contract collectors, studied your company for as much as three months prior to a major event. Professional librarians sco

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