Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts
Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first., gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners Many self-proclaimed nit whit marketing consultants who write marketing books, give speeches, sell tapes and pretend to be superstars of their field say things like; No Matter What Marketing Will Make Your Goals a Reality. They say that marketing is all about choosing your target customers and then putting out the correct communication.

Well indeed, some of this sounds really special but it is utter hokum and horse dung really. You see most of these marketing specialists and self-proclaimed wannabe, textbook grabbing, gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners

s of their field say things like; No Matter What Marketing Will Make Your Goals a Reality. They say that marketing is all about choosing your target customers and then putting out the correct communication.

Well indeed, some of this sounds really special but it is utter hokum and horse dung really. You see most of these marketing specialists and self-proclaimed wannabe, textbook grabbing, gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners

sing your target customers and then putting out the correct communication.

Well indeed, some of this sounds really special but it is utter hokum and horse dung really. You see most of these marketing specialists and self-proclaimed wannabe, textbook grabbing, gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners

it is utter hokum and horse dung really. You see most of these marketing specialists and self-proclaimed wannabe, textbook grabbing, gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners , gurus of advertising and marketing, used car salesmen types proclaim the answers of what marketing is by baffling business owners with BS. Why? Well simple they want to sell you their tapes and books. Some are decent and worthy, most are a waste of money and nearly all of them are a dime a dozen and say the same things.

These consultant types will say that marketing; “Creates Awareness” of your business offerings to your potential customers? Well creating awareness sure sounds special indeed. But do you really want to create awareness or do you want to sell your products and services?

Indeed awareness is good, but realize that you want to