s fish, 36-volt electric eels, and 2-speed, man-eating sharks. Simply put, when you’re at your workplace or friend’s house, you’ll see someone else with a power-tool that looks like it wIt’s kind of funny how the sales and marketing/advertising folks of the power tool companies have “drilled” into our heads the brand logos and the coordinating colors that accompany them. Do you think this was done completely by accident, or were there secret tests going on behind the scenes in your local hardware store’s backroom? Whatever the case may be, orange and black means Black & Decker; DeWalts brand is yellow; Milwaukee is the “power-color” of red; and Hitachi is that bright, neon-greenish hue that might one-day attempt to glow in the dark.

Believe me when I tell you that the colors are all part of the big picture for the brands that are behind them. This creates an easily identifiable product in a sea filled with cordless fish, 36-volt electric eels, and 2-speed, man-eating sharks. Simply put, when you’re at your workplace or friend’s house, you’ll see someone else with a power-tool that looks like it wo

Do you think this was done completely by accident, or were there secret tests going on behind the scenes in your local hardware store’s backroom? Whatever the case may be, orange and black means Black & Decker; DeWalts brand is yellow; Milwaukee is the “power-color” of red; and Hitachi is that bright, neon-greenish hue that might one-day attempt to glow in the dark.

Believe me when I tell you that the colors are all part of the big picture for the brands that are behind them. This creates an easily identifiable product in a sea filled with cordless fish, 36-volt electric eels, and 2-speed, man-eating sharks. Simply put, when you’re at your workplace or friend’s house, you’ll see someone else with a power-tool that looks like it w

ack means Black & Decker; DeWalts brand is yellow; Milwaukee is the “power-color” of red; and Hitachi is that bright, neon-greenish hue that might one-day attempt to glow in the dark.

Believe me when I tell you that the colors are all part of the big picture for the brands that are behind them. This creates an easily identifiable product in a sea filled with cordless fish, 36-volt electric eels, and 2-speed, man-eating sharks. Simply put, when you’re at your workplace or friend’s house, you’ll see someone else with a power-tool that looks like it w

p>Believe me when I tell you that the colors are all part of the big picture for the brands that are behind them. This creates an easily identifiable product in a sea filled with cordless fish, 36-volt electric eels, and 2-speed, man-eating sharks. Simply put, when you’re at your workplace or friend’s house, you’ll see someone else with a power-tool that looks like it ws fish, 36-volt electric eels, and 2-speed, man-eating sharks. Simply put, when you’re at your workplace or friend’s house, you’ll see someone else with a power-tool that looks like it would suit your needs perfectly. The color recognition that’s in your head will immediately tell you the brand, limiting your remaining search criteria to what the tool will be used for.

For the typical around-the-house jobs like hanging up blinds, curtains and picture frames, a 12 to 14 volt Black and Decker, complete with its orange and black color story, will do a fine job and last for quite a long time if used properly and taken care of according to the manufacturer’s directions. If you’re planning to build a shed, add-on a sunroom, or build your dream home at the lake, an advanced, professional grade of tool (maybe something like DeWalts and their yellow power tools, or Makita’s quality offerings) with a higher voltage will be w