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Actual for You - Why Marketing Strategy Is So Important
Recently, we hear of companies laying-off employees at the mere anticipation of a market slow-down. Conversely, many employees have become so aggressive in promoting their careers that they "hop" from one company to another at nearly the speed
How do you know if your revenue shortfall is a sales or a marketing problem? Conside
Profit the foremost purpose of any business venture. A company is set up or an investment is made with the key aim of generating profits out of operations. The invested material and non-material resources must be utilized so as to earn enough t
A company that is selling into competitive markets needs to be constantly assessing and reassessing its competitive positioning and its Unique Selling Proposition (USP), while realigning its targeting of market segments according to its best opportunities, in order to create lasting sustainable competitive advantage.
If a company is not hitting its sales goals, it may not be because its sales force is ineffective, but rather because it has the wrong marketing strategy -- e.g. it’s trying to sell the wrong products to the wrong customers through the wrong channels. This is why strategic marketing planning is so important. Strategic marketing helps companies to clearly define and refine their approach to the marketplace, focus their resources and shift their marketing strategy in order to align their company with their best opportunities and where the highest likelihood of actually gaining market leadership. If your company needs to increase sales, you may not have a sales problem, but a strategic marketing problem.
How do you know if your revenue shortfall is a sales or a marketing problem? Conside
For nearly a decade and a half, I ran a franchising company, which I founded. I took my existing company and franchised it serving 450 cities, 110 markets in 23 states and four countries. The entire process took about 27 years. I am now retired
A company that is selling into competitive markets needs to be constantly assessing and reassessing its competitive positioning and its Unique Selling Proposition (USP), while realigning its targeting of market segments according to its best opportunities, in order to create lasting sustainable competitive advantage.
If a company is not hitting its sales goals, it may not be because its sales force is ineffective, but rather because it has the wrong marketing strategy -- e.g. it’s trying to sell the wrong products to the wrong customers through the wrong channels. This is why strategic marketing planning is so important. Strategic marketing helps companies to clearly define and refine their approach to the marketplace, focus their resources and shift their marketing strategy in order to align their company with their best opportunities and where the highest likelihood of actually gaining market leadership. If your company needs to increase sales, you may not have a sales problem, but a strategic marketing problem.
How do you know if your revenue shortfall is a sales or a marketing problem? Conside
Retailers actively engaged in- and depended on- advertising to boost sales. Copywriter Claude Hopkins gave Americans a breakfast product "shot from guns" as well as conferring a new status on the importance of copywriting in developing a succes
If a company is not hitting its sales goals, it may not be because its sales force is ineffective, but rather because it has the wrong marketing strategy -- e.g. it’s trying to sell the wrong products to the wrong customers through the wrong channels. This is why strategic marketing planning is so important. Strategic marketing helps companies to clearly define and refine their approach to the marketplace, focus their resources and shift their marketing strategy in order to align their company with their best opportunities and where the highest likelihood of actually gaining market leadership. If your company needs to increase sales, you may not have a sales problem, but a strategic marketing problem.
How do you know if your revenue shortfall is a sales or a marketing problem? Conside
This is the second of a two-part article on overfilling your marketing funnel and client pipeline.Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:1. Unique Sellin
How do you know if your revenue shortfall is a sales or a marketing problem? Conside
Millioniaire marketers have a money maker system they rely on. When they put their system into action, they make money with both hands tied behind their back.This system is so simple, it’s hard to believe it works. And yet, when it is us
How do you know if your revenue shortfall is a sales or a marketing problem? Consider bringing in an outside strategic marketing consultant to do an assessment of your overall company marketing strategy, to talk to your current customers, to reassess the competitive landscape and to figure out whether or not your company is properly targeting the right markets and customers with the right products. This process can go a long way towards helping you figure out how to increase your company’s sales, or to stop a decline in sales.
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