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    Covering the Bases with New Hires
    There’s an old curse “may you have many employees.” For many business owners, handling employee matters is the top of their list for problems. So, what’s a small business owner, who is already wearing too many hats, supposed to do to avoid employee problems?Employees are supposed to help you get more accomplished, not drain your energy. In fact, employee innovations (inventions and process improvements) are the source of competitive advantage and profitability
    social marketing has spr
    DVD Business: Why DVDs Make Great Sellers
    The DVD business can be very lucrative because customers are buying DVDs on impulse, for entertainment, and as gifts.Compound the above reasons with the high perceived value of DVDs, and you can see why it’s such a profitable business.By understanding each reason you will be able to make money in the DVD business.DVD Business Reason #1DVDs are bought on impulse. When ever a low priced item is offered to customers, and when that item can offer
    The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spre
    Establishing A Budget For Advertising
    Before you can decide how much to spend on your advertising and marketing campaign, you must decide on how often you plan to advertise. Many experts say the best time to advertise is all the time. When business is really good, advertise for even more business, but even more important, so that business doesn’t get bad. After all, every business has it’s down times, so help to eliminate or shorten them by advertising during the good times. When business is really bad, or
    ting -- moving beyond traditional to include interactive, consumer driven, social marketing has spr
    Winning With Diversity - The Next Phase
    *Diversity refers to the broad mix of people currently or soon to be a part of your organization. It exists whenever you encounter anyone who has a view of the world, or "paradigm", different from your own. **Managing diversity is a deliberate effort to create a work environment that allows these differences to contribute equally to the common goals of the organization.Managing diversity emerged as a key strategic issue in the1990's
    ditional to include interactive, consumer driven, social marketing has spr
    A Successful Grand Opening
    It is finally here! After all these months of working to open your business you finally made it. You have not slept much these last few days, wondering how everything would turn out. You are a bit nervous. You wonder if everything is in place, what if I forgot something that needs to be done, will anyone show up, do I have enough workers. These questions will keep going through your mind.Keeping money in your cash register is a necessity that many owners forget
    active, consumer driven, social marketing has spr
    Accountability and Mega Projects
    The past few years have seen an increase in the number of petroleum mega projects being proposed and executed. Record oil prices have given rise to increasingly ambitious and complex international alliances in the energy industry. These large, long term and capital intensive projects carry a great deal of cost and schedule risk which is very challenging to mitigate. We have found that some of this risk can be managed through an emphasis on accountability at all levels of
    social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering

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