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Actual for You - B2B Marketing: Drive Leads & Sales With A Get It Done Attitude
If you're the boss, you have to give directions. It's part of the job.Do the job well and you only have to do it once. Do the job poorly and you have to do it again. You might even have to fix things that have been done wrong. Here are three rules and twelve tips for giving good instructions.First, here's a quick list of the three rules.Rule 1: Give instructions in the ways that work best for your subordinate Rule 2: Give your directions in more than one way Rule 3: Check for understandingNow let's review the rules in detail.Rul
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ pro
Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe with new styles of gold jewelry.Retailers should think beyond products when they are considering ways to attract new business durin
Why?
Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers.
Or worse, your marketing messages never get delivered at all.
With all this in mind, here are some ideas and resources to consider for your marketing:
• Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ prob
The story I am about to tell you is thought to be apocryphal, which is why I shall refrain from naming names. Nonetheless, it is a classic example of what advertising is - or, rather, should be - all about. It demonstrates that good promotional concepts, the ideas that sell product, are based wholly and solely upon (a) the product story, (b) the benefits of owning said product and (c) the image of the product in the eyes of its potential customers.Step back with me, then, about 40 years, when advertising agencies were less dependent than they are now upon market resear
Or worse, your marketing messages never get delivered at all.
With all this in mind, here are some ideas and resources to consider for your marketing:
• Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ pro
In the medical billing world, we have gone way past the days of the clerk sitting in the doctors office punching out her bills by hand and popping them in envelops. Today, things are a lot more sophisticated. Bills are generated via computer and in some cases, the biller never even sees a piece of paper or a form. Yes, we've come a long way. Unfortunately, with this sophistication also comes a lot of headaches. Why? When you're dealing with machines, especially computers, they have a tendency not to work right on occasion. This is especially true on the retail sales en
With all this in mind, here are some ideas and resources to consider for your marketing:
• Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ pro
Copyright 2005 Wayne McDonaldPractically every business article I come across talks about number crunching. Everything is broken down into ROI (rate of return), the value of each customer and the number of customers per month.Unfortunately, the most important factor left out of all these formulas is you --- the business person. If you have a poverty mentality or a fear of not having enough, then you will restrict the flow of income.As my friend Ida says, "Money is Easy." Creating more income or abundance in our lives is that simple, but most of us try to
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ pro
Whatever kind of customer service you offer - whether big or small, expensive or cheap, large-scale or small - do it with style. Style means doing things in your own special way -- with confidence, charisma, and class. Here are 7 ways to put on your own style.1. Put A Smile On Your Face And You’ll Put A Smile On Theirs. Service with a smile is something of a clich?. But if you want to make people love your service, then do it with a sincere smile. The word "sincere" comes from the Latin "sine cire" meaning without wax, ie not false. A sincere smile makes people
• Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ problems or pains.
If you think you have a knack for writing, a great book on the subject is The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly. Or you can find copywriters who can do the job for you by searching on the Internet using phrases like “B2B copywriter” or “direct mail copywriter.”
• Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.
• Instead of using costly give-aways, make compelling “how-to” information offers or “buy now” calls-to-action that will get prospective customers to respond.
Mark Joyner’s book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.
• Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to ad
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