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Actual for You - Marketing Lessons Learned from the Dating World
Gifts are an excellent way to build client and employee relationships. People love to be remembered and recognized, particularly when least expected. The surprise of a carefully-chosen gift can go a long way towards building good-will and turning a one-time sale into a long-term customer. Many companies include regular gift-giving as an important part of their marketing strategy.But it’s important to select a gift that is not only memorable but also tasteful. We’ve all heard the old adage, “It’s the thought that counts”. Th
Search engine optimization companies are popping up everywhere. Prices and service guarantees are as different as black and white. Unfortunately for companies unfamiliar with search engine optimization, some search engine optimization companies are simply scams.Here are some “red flags” which you should look for when hiring a search engine optimization specialist.Meta tags are commonly thought to be synonymous with search engine optimization. The reality is somewhat different. Meta tags do need to be formatted proper
Now, as a single guy (by which I mean, "not married") I've been on my share of dates.
And as a marketing guy, I've seen my share of unique ways to spread the word about ideas, products and websites.
Not it's time to merge the two and see what's been learned:
1) I was once introduced to a girl named Karen by a mutual friend. She and I clicked right away. We discussed sushi. She said she "always wanted to try it." I made a mental note. The following week I found out where she worked and stopped by her office with a little card, the front of which which had a picture of a box of California Rolls. On the inside I simply wrote, "Sushi?" and left my businsss card. I handed it to the receptionist. By the time I returned home, there was an email from Karen. She was ecstatic. We went out the next night, then dated for a few months.
LESSON LEARNED: unexpected + unique = unforgettable.
2) I'm big on gifts. Nothing fancy, just something cute to start the first date off on the right foot. More importantly, something unique. Not flowers, candy or a mixed tape. Something memorable. Now, I'd been talking to this particular girl for a few weeks. I knew that she loved (more than anything in the world) her soaps. One Life to Live, Days of Our Lives, all that stuff. So, I stopped by Walgreens to pick her up a copy of Soap Digest. I wrapped it up and had it waiting on the seat of my car when she stepped in. She almost cried when she opened it and told everyone she knew about it.
LESSON LEARNED: listen to and remember your target market's needs, then give them what they want. WOW them on the first try, and they'll tell everyone.
3) I'll never forget my first night in Portland. I'd just moved in, didn't know a soul, and wanted to meet people ASAP. My neighbor and I went to a local Karaoke Bar. We noticed a table of cute girls in the front. He said he didn't feel like talking to them. I said I would do it. So, when one of the girls from the table went up to the bar, I approached her and asked what her friend's name was sitting next to her. "Tammy, her name is Tammy. Are you
Every day we communicate with those around us. At work, as in our lives as a whole, we respond to the information we obtain.Yet, so often, managers waste this valuable information gathering time by telling their own story, instead of listening to others and really hearing.Listening closely is valuable because:-You show real interest in the other person, thus building strong, trusting relationships.You get great information, which can help you gather the ‘intellige
LESSON LEARNED: unexpected + unique = unforgettable.
2) I'm big on gifts. Nothing fancy, just something cute to start the first date off on the right foot. More importantly, something unique. Not flowers, candy or a mixed tape. Something memorable. Now, I'd been talking to this particular girl for a few weeks. I knew that she loved (more than anything in the world) her soaps. One Life to Live, Days of Our Lives, all that stuff. So, I stopped by Walgreens to pick her up a copy of Soap Digest. I wrapped it up and had it waiting on the seat of my car when she stepped in. She almost cried when she opened it and told everyone she knew about it.
LESSON LEARNED: listen to and remember your target market's needs, then give them what they want. WOW them on the first try, and they'll tell everyone.
3) I'll never forget my first night in Portland. I'd just moved in, didn't know a soul, and wanted to meet people ASAP. My neighbor and I went to a local Karaoke Bar. We noticed a table of cute girls in the front. He said he didn't feel like talking to them. I said I would do it. So, when one of the girls from the table went up to the bar, I approached her and asked what her friend's name was sitting next to her. "Tammy, her name is Tammy. Are you
Salary and Benefits NegotiationOne of the most difficult aspects of job searching for many people, especially those who are just starting out or who are making a mid-career change, is actually the salary and benefits negotiation aspect. This is true partly because some people are just naturally uncomfortable with negotiation in general and also because they may not feel knowledgeable enough about the job market to be able to effectively negotiate for better pay and benefits. In other cases, certain job seekers may not feel
LESSON LEARNED: unexpected + unique = unforgettable.
2) I'm big on gifts. Nothing fancy, just something cute to start the first date off on the right foot. More importantly, something unique. Not flowers, candy or a mixed tape. Something memorable. Now, I'd been talking to this particular girl for a few weeks. I knew that she loved (more than anything in the world) her soaps. One Life to Live, Days of Our Lives, all that stuff. So, I stopped by Walgreens to pick her up a copy of Soap Digest. I wrapped it up and had it waiting on the seat of my car when she stepped in. She almost cried when she opened it and told everyone she knew about it.
LESSON LEARNED: listen to and remember your target market's needs, then give them what they want. WOW them on the first try, and they'll tell everyone.
3) I'll never forget my first night in Portland. I'd just moved in, didn't know a soul, and wanted to meet people ASAP. My neighbor and I went to a local Karaoke Bar. We noticed a table of cute girls in the front. He said he didn't feel like talking to them. I said I would do it. So, when one of the girls from the table went up to the bar, I approached her and asked what her friend's name was sitting next to her. "Tammy, her name is Tammy. Are you
Core value investing in your careerMany people walk through their lives never, ever being better at something than anyone else. What is it that you know or do better than almost anyone else in the world? What is it that you do uniquely well? Do your core values for yourself and your family fit with what you are doing, where you are putting your energy, what you are developing, and where you are focusing/immersing yourself?In your career, as well as in your life, to achieve full capacity and happiness, all of you m
LESSON LEARNED: listen to and remember your target market's needs, then give them what they want. WOW them on the first try, and they'll tell everyone.
3) I'll never forget my first night in Portland. I'd just moved in, didn't know a soul, and wanted to meet people ASAP. My neighbor and I went to a local Karaoke Bar. We noticed a table of cute girls in the front. He said he didn't feel like talking to them. I said I would do it. So, when one of the girls from the table went up to the bar, I approached her and asked what her friend's name was sitting next to her. "Tammy, her name is Tammy. Are you
Every change leader at one time or another is faced with selling training to the big guys. And what happens? The training budget, if you have one at all, is the first to be cut. Why? Because the leaders just don’t know what they don’t know. They don’t know what happens to their troops when new systems are installed or new processes.Let me tell you what that means. Imagine the proverbial four box quadrant with all four boxes of equal sides. There are two boxes on the bottom with two boxes sitting on top, one on each. We’ve a
LESSON LEARNED: gutsy wins the day.
4) Dating customers probably isn't a good idea. But when this sassy redhead came into my store to buy a couch, I had to at least try. So, when I packed her order for delivery, I "accidentally" forget to include her pillow. Two days later she called the store not upset, but in this sort of playful, flirtatious, "I'm pretending to be mad, so what are you going to do about it?" way. I explained to Amber that I'd overnight her pillow right away. Attached to the pillow was a note from me that said, "I'm really sorry about the mess up. I'd be happy to make it up to you by taking you out to dinner." We got together the next week and had a blast. Of course, this would have worked out a lot better if she wasn't dating a player for the LA Kings. Woops.
LESSON LEARNED: recoveries from a messed up sale often come out better than your original plan.
5) After a long night of striking out with every girl we approached, my friend Aaron decided to call it quits. "No, we're not giving up. Come on, let's try something else," I said. We went onto the floor all by ourselves and started dancing like complete idiots who didn't have a care in the world. (And at this point, we really didn't.) Before we knew it, girls were actually coming up to US and saying hello. A few hours later we ended up at a 24 hour diner on an impromtu double d
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