Actual for You - Business

Strategies on Brand Building by Top Brand Gurus
1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share.2. Inspite of this law, every company focuses on being better. The best voted Marketing

is client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am goi

Effective Public Relations Essential for Personal Branding
Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.In terms of public relations and effective public relations, their media performance this week in both print and tele

I know you are a polite person...and probably say thank you to most of your clients.

But that is not what I am talking about here...

I am talking about saying thank you to the people who refer you new customers!

I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.

So why is it that I see way too many business owners take referrals for granted?

You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.

Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.

Continuing our second scenario...

The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am goin

So What?
Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance.Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-

rals for granted?

You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

Continuing our second scenario...

The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am goi

Life Lesson: Some Thoughts On Work
Most everyone spends a good portion of their days putting their hand to something that will generate the resources they have decided they need, to live the life they have decided they want.What puzzles me though, is why so many people pick something to put their hand to that leaves them feeling empty inside.It is really the state of things tha

refer one of their friends to their "new best friend" in the real estate business.

THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...

Continuing our second scenario...

The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am goi

All Included?
Are your systems all-inclusive? Employees trained to handle guests with special needs? Is the restaurant designed to make it easy for these guests to visit and be comfortable? How many sales are you losing because these guests know it is difficult for them in your restaurant, and never even come in the door?First, ensure your staff understands how t

Continuing our second scenario...

The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am goi

Faith-Based Federal Grants Support Community Development
Since government legislation entitled faith-based organizations to compete for more categorical grant funds, many questions have been raised. What can churches and their affiliate organizations do with the money? Can the money be used for evangelical purposes? Can church activities be paid for with grant money? These are just a sampling of question

is client feels appreciated. It snowballs from there:

Client

refers

Client Client

refers refers

Client Client Client

refers refers refers

Client Client Client Client

refers refers refers refers

Client Client Client Client Client...

Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!

Now I am going to challenge you:

Implement a policy TODAY in your business that requires a thank you be sent to every person that refers another to your business. Whether the "sale" is made or not. Your bottom line will thank you...and your marketing budget could be severly reduced.

Thanks for reading.

Sometimes it is the little things that can produce BIG results in our businesses.

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Traveling nurses are part pf a booming industry. With the rise in shortage of nurses in the United States and Canada, sending nurses to places in need or hospitals that lack the manpower is in demand. The slowing economy in North American has somehow helped the popularity of this industry.

Wouldn't running a business be a whole lot better if we didn't have customers? Well, as we know only too well, we do need customers and lots of them. We want them to stay with us and we want them to say nice things about us to other people. We also want them to pay us on time and accept the fact that we might be a bit more expensive than others.

Bud Austin took stock of what he liked to do. He liked to travel so he began to explore different options for earning an income while he did what he liked to do. He created a list and after checking out the pros and cons of each option, it hit him. Flea Markets!

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