Actual for You - Business

When to Establish an In-House Advertising Agency
In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record straight and offer some advise to anyone that fits the following criteria. There are several types of businesses tha

ice, and she was able to lobby for much needed reforms to protect seniors from abuse and neglect.

Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate ab

Delegating for Initiative
Recently a client asked how to help employees take more initiative, rather than wait to be told, or them come ask for how-to directions with every assignment. The manager admitted being too quick to tell. Now it was time to coach new behaviors.We came up with a good list of questions to ask when an employee needs direction, and you want them to take the initiative. Let's take a

When a Florida attorney learned that her mother was being abused and neglected in a what she thought was a highly reputable nursing home, she sued. But in the course of the lawsuit, she learned how pervasive the problem is in many poorly-run nursing homes. She became passionate about this issue and formed a non-profit organization to help prevent nursing home abuse and neglect and advocate for reforms.

Within a short time, suing nursing homes and advocating for seniors became her entire law practice. The non-profit organization she had created and still operated, gained nationwide publicity, including a front-page article in the Wall Street Journal. The non-profit and her law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and she was able to lobby for much needed reforms to protect seniors from abuse and neglect.

Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate ab

Home Business - What Were Those Customers Thinking?
Here is a way to find out what your future customers will be thinking. A successful business or home business needs good market research data for all products or services. Unless you've been in the business yourself many years, finding out about a market may require calling people or companies that you think will need your product. Try to appeal to their expertise, because obviously they are in the business and their opin

y poorly-run nursing homes. She became passionate about this issue and formed a non-profit organization to help prevent nursing home abuse and neglect and advocate for reforms.

Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate ab

Making Sure the Celebrity Will Be the Right Fit for Your Audience
Chapter 2 of 14 Making sure the Celebrity will be the right fit for your audience.One of the biggest mistakes made when contemplating the use of a celebrity endorser is choosing a celebrity that does not complement your business or product well. For example, sticking a retired baseball player into a kids video about baseball could be a sure failure. Kids don’t recognize players from the past. If, however, the

dvocating for seniors became her entire law practice. The non-profit organization she had created and still operated, gained nationwide publicity, including a front-page article in the Wall Street Journal. The non-profit and her law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate ab

Being Proactive for Supervisors & Others - Part 3
Before you can start advising others how to get their act together, you need to ensure that you have got your act together. i.e. you need to walk the talk and set a good example. Now that you have a good idea of what supervisors need to do to be good supervisors, let us explore some basic qualities needed to make a person a positive, capable, responsible, diligent person, whether he/she is a supervisor or not."Being

law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate ab

Quick-Service and the Ritz - Separated at Birth?
Horst Schultze, formerly of the Ritz Carlton, recently spoke at Dine America. He noted three keys to guest loyalty: timeliness, defect-free, and service. Ritz Carlton created their legacy based on these three principles—they charge higher prices for that legacy and guests continue to rave about them. Looking into our industry, drive-thru or dine-in, the same legacy can be created using similar components: speed, accurac

ice, and she was able to lobby for much needed reforms to protect seniors from abuse and neglect.

Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate about the cause.

Here are some other businesses and professionals who started non-profits that also resulted in generating publicity and new business:

After a classmate of his daughter was killed in an automobile accident, an insurance agent started a non-profit to educate teenagers on how to be safer drivers. He spoke at every high school in his city and was the subject of frequent news stories. His insurance business experienced dramatic growth as a result.
A CPA firm started a non-profit to offer free tax preparation and Medicare counseling to seniors.
A mental health counseling group formed a non-profit after several teen suicides became big news. The organization went into local schools and conducted free counseling sessions for students and free workshops for the parent-teacher organizations.
Another law firm supported area churches by offering free w

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Engineers make great inventors. Or is it that inventors make great engineers? Either way, they go hand-in-hand.

The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, “What is your greatest weakness?” Most candidates are ...

People set themselves up in business for many different reasons. Sometimes they have an idea that will fill a niche in the market or is a vast improvement on current products or services available.

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