or next week, or next month or next year. Consumers are consumers for life, not just for a particular “buying season.” Second: if a prospect is so fickle that their interest might “expire” in a short time, then why would they be loyal to your particular product anyway? Third: the carefuWe all pay more for the “fresh” label when we shop. And we expect higher quality when we do. But is “fresh” always the best way to go when you are looking for MLM leads to grow your business? Dozens of lead brokers want you to think so. In fact, they believe that if they jack up the cost per lead (by as much as 2000%), that you, the budding entrepreneur, will surely realize the intrinsic value in a “fresh” lead. In fact, I know personally of fellow networkers who eagerly forked over $7 for each name they purchased! Their business rationale? ---to dial the best leads they could. After all, “you get what you pay for”, right?

Wrong! Leads are NOT dairy products! Nor are they baked goods. They do not spoil or grow fungus after 72 hours. In fact, when it comes to leads, the word “fresh” means only one thing to the consumer: “rip-off”. And here is why.

There are a few psychological and statistical facts that should be considered before purchasing any lead list. First: human beings are creatures of habit. If they have a want, need, or desire for your product today, they will also have the same desire for your product tomorrow, or next week, or next month or next year. Consumers are consumers for life, not just for a particular “buying season.” Second: if a prospect is so fickle that their interest might “expire” in a short time, then why would they be loyal to your particular product anyway? Third: the careful

t per lead (by as much as 2000%), that you, the budding entrepreneur, will surely realize the intrinsic value in a “fresh” lead. In fact, I know personally of fellow networkers who eagerly forked over $7 for each name they purchased! Their business rationale? ---to dial the best leads they could. After all, “you get what you pay for”, right?

Wrong! Leads are NOT dairy products! Nor are they baked goods. They do not spoil or grow fungus after 72 hours. In fact, when it comes to leads, the word “fresh” means only one thing to the consumer: “rip-off”. And here is why.

There are a few psychological and statistical facts that should be considered before purchasing any lead list. First: human beings are creatures of habit. If they have a want, need, or desire for your product today, they will also have the same desire for your product tomorrow, or next week, or next month or next year. Consumers are consumers for life, not just for a particular “buying season.” Second: if a prospect is so fickle that their interest might “expire” in a short time, then why would they be loyal to your particular product anyway? Third: the carefu

y could. After all, “you get what you pay for”, right?

Wrong! Leads are NOT dairy products! Nor are they baked goods. They do not spoil or grow fungus after 72 hours. In fact, when it comes to leads, the word “fresh” means only one thing to the consumer: “rip-off”. And here is why.

There are a few psychological and statistical facts that should be considered before purchasing any lead list. First: human beings are creatures of habit. If they have a want, need, or desire for your product today, they will also have the same desire for your product tomorrow, or next week, or next month or next year. Consumers are consumers for life, not just for a particular “buying season.” Second: if a prospect is so fickle that their interest might “expire” in a short time, then why would they be loyal to your particular product anyway? Third: the carefu

why.

There are a few psychological and statistical facts that should be considered before purchasing any lead list. First: human beings are creatures of habit. If they have a want, need, or desire for your product today, they will also have the same desire for your product tomorrow, or next week, or next month or next year. Consumers are consumers for life, not just for a particular “buying season.” Second: if a prospect is so fickle that their interest might “expire” in a short time, then why would they be loyal to your particular product anyway? Third: the carefu

or next week, or next month or next year. Consumers are consumers for life, not just for a particular “buying season.” Second: if a prospect is so fickle that their interest might “expire” in a short time, then why would they be loyal to your particular product anyway? Third: the carefully calculated statistics of marketing can guarantee only a small percentage of any prospect list will give a positive response. And an even smaller percentage can be counted on to actually close. Therefore, it makes the most financial sense to dial the most cost-effective list possible by lowering the cost-per-lead rate. Fourth: since closing ratios depend entirely upon the skill set of the closer, new marketers should practice and develop skills by “burning” through the cheapest source list possible. In fact, if free leads could be located, (free “sample” lists are available) that would be the ideal list for a beginning marketer.

As in any venture, education is key to saving oneself from financial ruin. Marketing is truly a mathematical science. Know how to put the numbers in your favor. Grow your business as inexpensively as possible. Develop a solid prospecting and closing skill set using consistent techniques that have been statistically proven. Understand the characteristics of your ideal prospect.

With proper preparation, "new" marketers need not be "destitute" marketers. With sound marketing principles as your base, you n