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Actual for You - Marketing for the Amateur
As an owner of a company, you may have felt frustrated because your cash is tied up in fixed inventories and so you don’t have enough cash flow to energize your business. And keeping track of the invoices and the slow payments may distract you from the more pressing needs of your business.You
OK, so how much should you invest in marketing? For every $100 you plan to take in – we’re talking sales, not profits – your minimum marketing investment should be betwee
I have written on the topic of methanol and have indicated that gas prices at pumps throughout the US are STILL at prices disproportionate to the cost of the oil. It costs no more to import now, in, December 2006, than it did in December 2001 except that we are paying two hundred percent more for the
The first question I’m usually asked in seminars and workshops – even by some of the business owners I coach – is, “How much should I be spending for advertising?” My answer’s always the same, “Zero!” Why? Because advertising dollars should be an investment, not something you “spend.” Advertising should bring in more dollars than the price of the efforts – many more dollars.
Notice how we switched from marketing to advertising? That’s because many business owners believe the two are the same. They’re not. Marketing includes advertising plus other activities – sales promotion, public relations, plus research and development. The latter to learn what would-be customers want, what your competition’s doing, plus how to improve what you sell.
OK, so how much should you invest in marketing? For every $100 you plan to take in – we’re talking sales, not profits – your minimum marketing investment should be between
Struggling to make a profit from your Internet business? Beginning to despair? Ready to give up? Don't give up!The profits are there. Just take this marketing health check and you could quickly turn your Internet business into asuccess.1. Commit To SuccessTo be successful i
The first question I’m usually asked in seminars and workshops – even by some of the business owners I coach – is, “How much should I be spending for advertising?” My answer’s always the same, “Zero!” Why? Because advertising dollars should be an investment, not something you “spend.” Advertising should bring in more dollars than the price of the efforts – many more dollars.
Notice how we switched from marketing to advertising? That’s because many business owners believe the two are the same. They’re not. Marketing includes advertising plus other activities – sales promotion, public relations, plus research and development. The latter to learn what would-be customers want, what your competition’s doing, plus how to improve what you sell.
OK, so how much should you invest in marketing? For every $100 you plan to take in – we’re talking sales, not profits – your minimum marketing investment should be betwee
As an entrepreneur and an innovator in my career I was careful to keep up with all the trade journals in the interrelated industry sectors that I participated in. In fact I would constantly be reading the information from the various industry associations to learn as much as possible. What I found wa
Notice how we switched from marketing to advertising? That’s because many business owners believe the two are the same. They’re not. Marketing includes advertising plus other activities – sales promotion, public relations, plus research and development. The latter to learn what would-be customers want, what your competition’s doing, plus how to improve what you sell.
OK, so how much should you invest in marketing? For every $100 you plan to take in – we’re talking sales, not profits – your minimum marketing investment should be betwee
If you are like me you may have been stuck on how we were ever going to take back the lead in business from those countries that are producing tech-savvy engineers now creating companies that seem to be taking over every industry. This change has caused me a lot of concern; I couldn’t see how we were
OK, so how much should you invest in marketing? For every $100 you plan to take in – we’re talking sales, not profits – your minimum marketing investment should be betwee
Organizations are beginning to recognize the truth – that they either they innovate or die. Innovation is about moving into new territory. It is about improving or enhancing the existing products, process or services, that eventually results in new products, process or services. Successful bu
OK, so how much should you invest in marketing? For every $100 you plan to take in – we’re talking sales, not profits – your minimum marketing investment should be between $7 and $10. For a new business, that range should be $11 to $15 because you have to introduce your business plus what your selling.
If your written business plan – yes, you need one – forecasts $200,000 in sales for the year, set aside at least $22,000 for marketing, even up to $30,000. I’d use the high end figure because you can’t run a newspaper ad, for example, unless someone creates it…writes the words, lays out how the ad will look, photographs or draws the items to appear in it.
Oh, and please don’t buy into the idea that your newspaper, magazine or phone directory will create the ad you’ll run with them. Their business is selling advertising space, not creating effective ads that deliver customers ready to part with their money. And radio guys? They sell time – spots on their station. They don’t create great spots. Web designers? Their name says they design. Don’t expect them to write content that works.
Unless you know a great deal
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