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  • Actual for You - Building Support for Nonprofit Communications Among Your Colleagues and Leadership

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    e that communications strategies are integrated into each program, from planning to execution.

    Cafeteria Communications

    Develop "cafeteria communi

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    A panel of three communications pros at the recent Communications Network conference discussed how to build the support across your organization that is necessary for communications that really help to achieve your nonprofit's or foundation's goal (a.k.a. strategic communications). Here are key points from the discussion:

    Place a communications staffer or consultant in each program team

    Karen Lake, Director of Marketing, W.K. Kellogg Foundation defines her charge as "putting communications to work to build and to expand on the work of our programs." One resounding success is the Foundation's placement of a communications manager in each program department to ensure that communications strategies are integrated into each program, from planning to execution.

    Cafeteria Communications

    Develop "cafeteria communic

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    ations that really help to achieve your nonprofit's or foundation's goal (a.k.a. strategic communications). Here are key points from the discussion:

    Place a communications staffer or consultant in each program team

    Karen Lake, Director of Marketing, W.K. Kellogg Foundation defines her charge as "putting communications to work to build and to expand on the work of our programs." One resounding success is the Foundation's placement of a communications manager in each program department to ensure that communications strategies are integrated into each program, from planning to execution.

    Cafeteria Communications

    Develop "cafeteria communi

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    unications staffer or consultant in each program team

    Karen Lake, Director of Marketing, W.K. Kellogg Foundation defines her charge as "putting communications to work to build and to expand on the work of our programs." One resounding success is the Foundation's placement of a communications manager in each program department to ensure that communications strategies are integrated into each program, from planning to execution.

    Cafeteria Communications

    Develop "cafeteria communi

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    work to build and to expand on the work of our programs." One resounding success is the Foundation's placement of a communications manager in each program department to ensure that communications strategies are integrated into each program, from planning to execution.

    Cafeteria Communications

    Develop "cafeteria communi

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    e that communications strategies are integrated into each program, from planning to execution.

    Cafeteria Communications

    Develop "cafeteria communications" so you can select from a comprehensive menu of communications products (newsletters, website, etc.) and activities (block parties, speeches, community events) as needed. 

Joanne Edgar, communications consultant and former Director of Communications of the Edna McConnell Clark Foundation, recommends that you and your colleagues maintain focus on your organization's substantative goals. This focus in turn will guide your communications goals and thus, your selection of the communications products and activities that will move your organization toward those goals.

 Edgar emphasizes that community activities are a vital communications strategy too frequently lef

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