Tags |
|
|
Links |
|
|
Actual for You - Guarantees: Why You Should Offer Them
This is CEO Strategist’s initial publication of “The Howl” a monthly newsletter that will discuss relevant issues in wholesale distribution. It will include reader input, questions, comments and guest articles. Tips on best practices in wholesale distribution, sales management, leadership, and even some everyday stuff like tips on improving your golf game.This initial groundbreaking issue contains: Are Employees Really Your Most Precious Asset?What’s the R
By assuring them that, if your product or service doesn't do what you say it will for your buyer, you'll give t
Most authorities agree that there is room for improvement in business ethics. One of the most problematic questions raised in relation to business ethics is whether or not businesses can become more ethical in the real world. The majority opinion on this issue suggests that government, trade associations, and individual firms can indeed establish acceptable levels of ethical behavior.The government can do so by legislating more stringent regulations. But, rules require enfor
In my business, I offer a guarantee on everything I sell. The guarantees for my products are slightly different than the guarantees I give for my 1:1 coaching and consulting services, but the one thing they have in common is this:
Guarantees remove the risk from your buyer.
And yes, that means that then the "risk" is on your shoulders, but that's exactly where it should be. After all, if you're providing something of value that you believe in, standing behind it should be very easy to do.
Here are some other thoughts about offering guarantees for your products/services, based on my experience and knowledge:
1. Guarantees make it easier for your prospect to buy...
If you offer a 100% money-back, no-questions-asked guarantee, you've answered your potential buyer's # 1 objection - "But what if it doesn't work for me?"
By assuring them that, if your product or service doesn't do what you say it will for your buyer, you'll give th
Garlic fries. I love them. Do you know why? Because each bite is a burst of flavor. The anticipation of eating garlic fries causes secretions in your mouth before you even insert the potato goodness in your mouth. Just thinking about garlic fries makes me want to go get some even thou it’s 9:23 in the morning. OK, what’s really going on here? It’s what I call “Drop it like its hot marketing.” Words so flavorful that they stick in your mind like Captain Crunch shreds the ro
Guarantees remove the risk from your buyer.
And yes, that means that then the "risk" is on your shoulders, but that's exactly where it should be. After all, if you're providing something of value that you believe in, standing behind it should be very easy to do.
Here are some other thoughts about offering guarantees for your products/services, based on my experience and knowledge:
1. Guarantees make it easier for your prospect to buy...
If you offer a 100% money-back, no-questions-asked guarantee, you've answered your potential buyer's # 1 objection - "But what if it doesn't work for me?"
By assuring them that, if your product or service doesn't do what you say it will for your buyer, you'll give t
In the very beginning stages of building my business, my own coach at the time shared with me his version of how to best market a coaching business. He called it a Marketing Pie, and each slice of the pie represented one type of marketing tactic. His advice was to create something similar for my own business to keep a steady stream of clients and customers in my funnel.I followed his advice and still do today. It's the simplest method to follow and it works.Here's how
And yes, that means that then the "risk" is on your shoulders, but that's exactly where it should be. After all, if you're providing something of value that you believe in, standing behind it should be very easy to do.
Here are some other thoughts about offering guarantees for your products/services, based on my experience and knowledge:
1. Guarantees make it easier for your prospect to buy...
If you offer a 100% money-back, no-questions-asked guarantee, you've answered your potential buyer's # 1 objection - "But what if it doesn't work for me?"
By assuring them that, if your product or service doesn't do what you say it will for your buyer, you'll give t
To be a success as a supervisor you need to possess effective business communication skills. Effective communication builds bonds and relationships among your employees. On the other hand if you don’t possess effective business communication skills you run the risk of creating misunderstandings, conflict, and confrontation within the workplace.Here is something to remember, some common communication stats show that out of every message you send, 7% of that communication is
Here are some other thoughts about offering guarantees for your products/services, based on my experience and knowledge:
1. Guarantees make it easier for your prospect to buy...
If you offer a 100% money-back, no-questions-asked guarantee, you've answered your potential buyer's # 1 objection - "But what if it doesn't work for me?"
By assuring them that, if your product or service doesn't do what you say it will for your buyer, you'll give t
If you're thinking of becoming a medical biller for a medical billing company, there are some things that you might want to know about some common problems before you decide to take the job. This is a very stressful career choice and if you don't know what you're getting yourself into, you could end up regretting it for the rest of your life. What follows are just some of the common problems and there are a lot more.One of the biggest problems you're going to run into as a
By assuring them that, if your product or service doesn't do what you say it will for your buyer, you'll give them their money back without demanding a reason, you're assured more sales.
2. Guarantees are proven to make more sales...
You may think that by offering a guarantee people are going to take advantage of it unscrupulously, especially if you're selling a digital product. After all, you can't really take an ebook back once someone has downloaded it to their computer (and yes, I know there is software available that turns "off" a returned copy, although I don't recommend you use it).
But so few people will really do that that it's not worth not offering a guarantee. There will always be a few turkeys who will take advantage, but I suggest you leave it up to the Universe or Karma or whatever to take care of them.
3. Offer a strong guarantee...
Meaning, 100% money-back, no-questions-asked, one-year guarantee.
Studies agree that the longer the guarantee, the less returns you'll get. Why? Because people a
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/26879/actual4u-Guarantees-Why-You-Should-Offer-Them.html">Guarantees: Why You Should Offer Them</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/26879/actual4u-Guarantees-Why-You-Should-Offer-Them.html]Guarantees: Why You Should Offer Them[/url]
Related Articles:
Attention Men - Building your Vocal Muscles
The CEO is 10,000 Feet Above the Fire
How to Market Your Business and Make Millions
Bookmark it:
|