Actual for You - Business

The 3 P's Of MLM Marketing
It seems almost every day new internet marketing guru's are showing up all over the internet. While learning to market online is an admirable thing for an MLM Distributor to do one of the biggest problems that arises is that people who are attempting to market their MLM believe they can use many of the internet marketing guru techniques to promote their MLM. This article is being written to encourage those attempting to use main stream internet marketing techniques to promote their MLM a fighting chance by understanding the Three p's of MLM Marketing.The first P in relation to MLM Marke

ying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some immediate gratification product. As adults, we have the ability to develop filters to weed out some of the trash. But kids don't have this power yet.

Try to spend a day in the life of your kids and see what they are being exposed to. Sit down and watch one of their favorite shows, look through one of their magazines, visit their favorite websites, stroll through the hallways of their school. Pay attention to the ads they are seeing. You may automatically filter these out but they do not.

9 Tips for Making Callers Feel Taken Care Of
Here are 9 super-simple tips for making callers feel taken care of over the phone... Consider holding a 5-minute training session with your staff and share these 9 tips for making sure callers feel taken care of. 1. Smile -You can actually hear a smile through the telephone. When you smile, you sound friendly, interested, and helpful. You also make the customer feel that your sole intent is to be of service and people really can tell the difference. So smile! 2. Tell the caller your name - Giving the caller your name demonstrates accountability and com

Do your kids walk around the house humming jingles from commercials? I know mine have.

Kids are a Huge Market

A new report from the American Academy of Pediatrics published this month in Pediatrics highlights the scope of advertising to children. According to the report, kids are exposed to about 3,000 ads per day in the United States from TV, radio, internet, billboards, etc. Why so many? Kids spend about $180 billion a year and influence parental spending of another $200 billion.

Advertisers are reportedly marketing to an increasingly younger age group in an attempt to establish brand recognition. Recent studies, reported last month at the Radiological Society of North America meeting, show that the brain works harder to process information from new brands than from recognized ones. The study also reported that strong brands activated brain regions associated with positive emotions, reward and self-identity. In contrast, weak brands activated regions of negative emotion and working memory. Advertisers want to get kids familiar with their brands early so that they can influence a lifetime of buying power.

Most Messages are Not Healthy

This is not new, but what we should be concerned with is the types of messages our kids are getting. About half of the ads that kids see are for food but only 3% push healthy foods. However, it's this next statistic that blew my mind. According to the Pediatrics report, there are more beer and hard liquor ads in youth-oriented magazines than there are in adult magazines! This is according to a Washington Post article from September 24th, 2002. Tobacco companies also spent about $217 million in teen magazines in 2000 and the report cites evidence that they have developed specific advertising campaigns for kids as young as 13.

The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the remaining 490 companies combined.

Studies show that kids under 8 years old are unable to distinguish between advertising and factual messages. In fact, the FTC realized back in the 70's that marketing to kids under 6 was unfair and deceptive but decided it would be too hard to enforce a ban. However, many European countries have succeeded in doing just that. Pediatricians are now calling for tighter regulations on advertisers in the U.S., as well.

The Invasion of the School System

Can you protect your kids by limiting their exposure to TV, internet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.

Do you Know what your Kids are Seeing?

It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some immediate gratification product. As adults, we have the ability to develop filters to weed out some of the trash. But kids don't have this power yet.

What Do We Want To Be When We Grow Up?
Where do you see yourself and your organization 1,5,10 years from now? What do you want to accomplish? What do you and your organization want to be known for? What do you do for a living? These are all very important questions that need to be answered both on a professional and personal level.People think differently about vision statements. Some people develop them and put them away. Never to be seen again. Some people display them prominently and base every decision on the vision statement. As Stephen Covey says” Always start with the end in mind.” People and organizations need to kno

and self-identity. In contrast, weak brands activated regions of negative emotion and working memory. Advertisers want to get kids familiar with their brands early so that they can influence a lifetime of buying power.

Most Messages are Not Healthy

The Invasion of the School System

Do you Know what your Kids are Seeing?

Increase Your Sales through Incentive Marketing
Incentive marketing is a specific strategy to persuade people to do what you want them to do by giving them something, an incentive, in exchange of achieving an objective. Often, these people are your costumers and clients. Incentive marketing is your way to remain costumers and clients loyal to you, your brand, company or services. Incentive marketing is also used to dispose inventory or to push slow-moving products. Nonetheless, incentive marketing is an effective tool to increase your sales.To set up an incentive marketing strategy, you need define your objective or goal first- answe

ited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the remaining 490 companies combined.

The Invasion of the School System

Do you Know what your Kids are Seeing?

A Guide to Successful Fishing: 1. Fish 2. Keep Fishing
“If I had to select one quality, one personal characteristic that I regard as being most highly correlated with success, whatever the field, I would pick the trait of persistence. Determination. The will to endure to the end, to get knocked down 70 times and get up off the floor, saying, “Here comes number 71!”—Richard M. DeVosThis is the story of two fishermen, Frank and Joe.Frank loves fishing. He goes fishing every day. He’s always trying new fishing spots. Sometimes he catches a lot of fish and sometimes he catches none. But that doesn’t really bother him; he ju

ernet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.

Do you Know what your Kids are Seeing?

Sun Zi Art of War - Managing a Large Force Like a Small Force
Sun Zi said: Managing a large force can be similar to managing a small force. It is a matter of organization and structure. To direct and control a large force can be similar to directing and controlling a small force. It is a matter of communications and formations. - Chapter Five, Sun Zi Art of War In these lines, Sun Zi talk about how to use a large force like a small force. The following factor determines it and they are:1) Organization Structure 2) Communication 3) FormationNow we all know that a large force has numerical strength and when th

What can you do? First, becoming aware of the messages your kids are getting is a huge step. You can talk to them about the difference between advertising messages and educational information. But the best way to instill positive messages in your kids is to be a good role model for healthy lifestyle practices. What they see and hear from you will carry much more weight than what they see on TV.

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With the growing importance of customer care and service, companies are hiring more Secret Shoppers and evaluators. The Secret Shopping industry has also become a convenient way of making extra money and there are numerous Jobs available to Secret Shopping aspirants in business setups such as restaurants, convenience stores, movie theaters, financial institutions etc.

If you have a small home business that is qualified to do business with the Federal Government and is currently listed in the Central Contractor Registration (CCR) web site (or you are just thinking about trying to do business with the Government), ORCA can save you a tremendous amount of time.

The written word is king of the marketing hill these days. Between the intangible nature of services and the intangible marketing challenge known as the Internet, having content that increases interest and drives sales is a service firm imperative. Thing is, you can have loads of articles, white papers, web pages, and email messages, but if the words in those pieces aren’t making a strong connection to your market, all that content is worthless.

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