Be available to visitors

• Avoid eating on the stand – people will not interrupt if they think you are lunching, so ag
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  Several of my clients attend business exhibitions to build their visibility with the public and with businesses. To properly exploit this great opportunity to exhibit their goods and services, they find they need to plan and train for the day:

  Attract visitors’ attention

  • Plan what you will offer at the exhibition and design your posters, handouts and information packs, to support that message.
  • Email your clients beforehand, inviting them to visit you at the exhibition.
  • Make the stand look interesting. You have just 30 seconds to catch people’s interest, so use colour and movement and make posters easy to read (A3 size with 24 point fonts).

  Be available to visitors

  • Avoid eating on the stand – people will not interrupt if they think you are lunching, so agr
    Business Pain or Business Gain?
    Before we begin a thorough discussion of business pain, let's take a look at what it really means. The words Business Pain are batted around by almost everyone I talk to in the marketing and sales fields. It is probably one of the more misused words when describing the hel
    oods and services, they find they need to plan and train for the day:

    Attract visitors’ attention

    • Plan what you will offer at the exhibition and design your posters, handouts and information packs, to support that message.
    • Email your clients beforehand, inviting them to visit you at the exhibition.
    • Make the stand look interesting. You have just 30 seconds to catch people’s interest, so use colour and movement and make posters easy to read (A3 size with 24 point fonts).

    Be available to visitors

    • Avoid eating on the stand – people will not interrupt if they think you are lunching, so ag
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      and design your posters, handouts and information packs, to support that message.
    • Email your clients beforehand, inviting them to visit you at the exhibition.
    • Make the stand look interesting. You have just 30 seconds to catch people’s interest, so use colour and movement and make posters easy to read (A3 size with 24 point fonts).

    Be available to visitors

    • Avoid eating on the stand – people will not interrupt if they think you are lunching, so ag
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      Why a Cash Flow Statement?Many business owners believe their financial statements will give them all the information they need. Financial statements are an historical tool that shows you where your business has been. A Cash Flow is the fancy name for a working budge
      .
    • Make the stand look interesting. You have just 30 seconds to catch people’s interest, so use colour and movement and make posters easy to read (A3 size with 24 point fonts).

    Be available to visitors

    • Avoid eating on the stand – people will not interrupt if they think you are lunching, so ag
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      24 point fonts).

    Be available to visitors

    • Avoid eating on the stand – people will not interrupt if they think you are lunching, so agree cover for your meal breaks.
    • Avoid chatting among yourselves – if you are not available, visitors will not interrupt, they will just walk away.
    • Do not use your mobile phone on the stand: switch it to voicemail beforehand.
    • Wear comfortable shoes! If your feet hurt, you cannot concentrate.

    Serve your visitors effectively

    • Do not pounce on visitors, give people a chance to look, then approach them with a smile.
    • Be welcoming and interested to visitors: ask their name and interests – take an email address so you can follow up later.
    • Ensure a knowledgeable person is always on t