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  • Actual for You - Closing the Sale through Calculated Trade Show Exhibit Follow-Up

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    t booth, plan ahead to send a new piece with additional information and selling points that appeal to the needs of your prospects.

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    Trade show exhibit success requires immediate follow-up on leads and activities generated from the tradeshow floor. Giving booth visitors your company literature, collecting contact information about leads, and engaging in meaningful conversation with prospects about your products represent only a portion of the tradeshow exhibit sales process.

    Immediate and continual follow-up by mail, email, phone and personal visits is essential to maximizing your revenue potential.

    Determining how you will collect lead information and the materials you will use in your follow-up activities needs to occur during your trade show exhibit planning process.

    Include different information and literature for your marketing before, during and after the event. For example, rather than sending the same company promotional brochure that you mailed ahead of time to registrants or had available in your exhibit booth, plan ahead to send a new piece with additional information and selling points that appeal to the needs of your prospects.

    In your follow-up communication, be sure to address specific interests or needs the customer

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    ngful conversation with prospects about your products represent only a portion of the tradeshow exhibit sales process.

    Immediate and continual follow-up by mail, email, phone and personal visits is essential to maximizing your revenue potential.

    Determining how you will collect lead information and the materials you will use in your follow-up activities needs to occur during your trade show exhibit planning process.

    Include different information and literature for your marketing before, during and after the event. For example, rather than sending the same company promotional brochure that you mailed ahead of time to registrants or had available in your exhibit booth, plan ahead to send a new piece with additional information and selling points that appeal to the needs of your prospects.

    In your follow-up communication, be sure to address specific interests or needs the custome

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    your revenue potential.

    Determining how you will collect lead information and the materials you will use in your follow-up activities needs to occur during your trade show exhibit planning process.

    Include different information and literature for your marketing before, during and after the event. For example, rather than sending the same company promotional brochure that you mailed ahead of time to registrants or had available in your exhibit booth, plan ahead to send a new piece with additional information and selling points that appeal to the needs of your prospects.

    In your follow-up communication, be sure to address specific interests or needs the custome

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    nformation and literature for your marketing before, during and after the event. For example, rather than sending the same company promotional brochure that you mailed ahead of time to registrants or had available in your exhibit booth, plan ahead to send a new piece with additional information and selling points that appeal to the needs of your prospects.

    In your follow-up communication, be sure to address specific interests or needs the custome

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    t booth, plan ahead to send a new piece with additional information and selling points that appeal to the needs of your prospects.

    In your follow-up communication, be sure to address specific interests or needs the customer shared while visiting your booth. Any way you can personalize your written or verbal communication will yield greater marketing impact and put you closer to securing a new client.

    If you are making a follow-up phone call, which always makes an impact, refer to the conversation you had with the prospect when he or she was visiting your booth. Or, send specific information the potential customer requested and include a personalized handwritten note.

    Mailing articles, fact sheets, and other detailed product information that directly address customer needs will send a message of service and commitment that will help you solidify the sale.

    The style and form of follow-up in which you engage should be determined by the sales potential of the lead. Before the event, you should develop a “scoring” system for leads generated from your tradeshow exhibit booth and segment prospects for differ

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