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  • Actual for You - 10 Secrets of Trade Show Selling: #3

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    of ALL visitors as they walk in front of your booth. Ideally, your goal is to make sure they can SEE you — but NOT notice your neighbors. Second, you want to maximize floor space so that QUALIFIED visitors can actua
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    is to make sure they can SEE you — but NOT notice your neighbors. Second, you want to maximize floor space so that QUALIFIED visitors can actua
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    In order to accomplish both of these goals, here are a few general rules:

    1) Make your booth appear as WIDE and as DEEP as possible.
    2) Optimize visibility by taking full advantage of visitor sight lines.
    3) Create as much useable fl

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