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Actual for You - Entrepreneurs - What Can You Learn From Dolly About Managing Your Customers?
Last week, I mentioned that the cost of employee turnover is about 25% of that persons annual salary. I did some additional research and discovered that said 25% only applies to low-level employees who do not come in contact with customers. The cost of replacing people who do come in contact with customers is much higher, e
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and
Just about anyone can explain what they know, or demonstrate how to do a skill that they've learned. And both of these can be, at times, effective ways of teaching. But these are not the only ways to teach. And for many students, these are not the most effective ways to learn.Certified trainers know how to teach the s
Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.
* The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.
* There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.
Well if we translate this into business marketing terms we learn:
* Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and y
Often, owners of structured settlements are faced with a liquidity crisis that necessitates the sale of a part of the structured settlement. The reasons for selling a structured settlement can include an emergency medical expense and business opportunities. Structured settlements are sold to buyers directly by the seller or
* The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.
* There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.
Well if we translate this into business marketing terms we learn:
* Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and
Ohio has always been big on education and that means a bright, energetic and reliable workforce for expanding businesses. A business which wants to expand its number of outlets should be looking strongly at the Ohio market place as there are many very strong and economically viable areas to do business.Mr. Jay Delane,
* There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.
Well if we translate this into business marketing terms we learn:
* Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and
Your job is to rise ABOVE the challenge. Do more than is expected. Say nothing negative about anyone or anything. Yes, that is easier said than done for most of us. Still, it is simply good advice for all. You never have to watch your backside when there are no boomerangs returning.DRIVE A NAILJust today
Well if we translate this into business marketing terms we learn:
* Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and
As a self-publisher, you become a business person. Your book is your product. Your readers are your customers. When I first made my career change, I didnt think I had any business savvy. After all, I had been in a social service agency. I did court reports, visited children and parents, and handled emergencies. I was not a
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and your web site. People feel more confident in dealing with you, they can order easily and can ask any questions that are stopping them from currently ordering.
* Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter.
* If you have a web site make sure that you have enough bandwidth to handle your customers and answer your emails within a few hours.
* If you have a retail or office environment - ensure that you have sufficient parking and a large enough office or store that can be easily found from the car park.
Hope that the above has given you plenty to think about. Good Luck.
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