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  • Actual for You - How To Recognize Your Ideal Client, Tips From Your Strategic Thinking Business Coach

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    ys, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behav
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    Do you know how to recognize your ideal client for your business? Do you have any idea of the characteristics of your ideal client? Have you taken time to select criteria you will use to decide whether you will do business with someone or not? The honest answer from too many of you will be NO to these questions. And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.

    My suggestion to you is to take a more strategic approach. And this means that you must define your ideal client. For advice on how to do that, I refer to one of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behave

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    e to decide whether you will do business with someone or not? The honest answer from too many of you will be NO to these questions. And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.

    My suggestion to you is to take a more strategic approach. And this means that you must define your ideal client. For advice on how to do that, I refer to one of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behav

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    es try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.

    My suggestion to you is to take a more strategic approach. And this means that you must define your ideal client. For advice on how to do that, I refer to one of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behav

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    to take a more strategic approach. And this means that you must define your ideal client. For advice on how to do that, I refer to one of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behav
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    ys, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behave;"

    So how can we take Michael Gerber’s advice and translate it into some simple starter questions for you to answer. The questions focus first and foremost on what YOU want. I believe it is very important for you to decide and choose who your ideal clients will be and how you want to work with them. This puts you in a position to be proactive rather than reactive in your marketing. What questions might you ask to define your ideal clients? Here are ten (10) questions your strategic thinking business coach suggests you can use to help identify your ideal clients.

    1. Who do you really want to work with and what is the compelling reason you want to work with them?

    2. What are the types of problems you want to so

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