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Actual for You - Brisbane Web Design - The Most Common Mistakes Businesses Make
Your website must serve as the mirror that reflects your company’s corporate identity. The principles it stands for, its products and services, its achievements and its unique features — things that differentiate your company from your competitors. A strong corporate identity is the pillar to building a powerful brand image. This is very important especially for corporate website development.Website designers and webmasters strive to create webpages that are attractive, interactive, relevant, and user-friendly. Web pages reflect your organization's business identity. The design, color, and content enhance your brand equity, attract higher traffic, and generate sales. In short, bring in cash flow.Professional website developers such as Orient InfoSolutions offer cutting edge web site development and pr
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investi
Does writing a proposal seem confusing? Not sure what format to use or what information to include? This is a simple guide to writing a great proposal that will increase your new business and sales.The key to securing new business is in building a relationship with your prospective clients and showing them you can delivery exactly what they want. A well-constructed proposal can do this for you and can dramatically increase sales and business. Don’t miss the sample proposal at the end!FIRST STEPSThe first step of the process to securing new business is of course making the contact. Once you have the contact or you must build the business relationship. This can easily be done through a simple meeting, whether in person or on the phone, to figure out your clients needs and wants. The next k
A Bad Business Model - a great web site will not save a bad business model. If you cannot state in one sentence what you have to offer, or why you are different to your competitors, then you have major marketing problems. Remember, your web pages are competing 21 billion other web pages on the Internet. Without a good business model and marketing and PR support, your business will have difficulty in succeeding.
Focusing on style rather than substance - it's easy to waste a lot of money on fancy Flash pages, Java script, music, graphics and other techniques that add little to your sites value and make it slower to download and harder to navigate. When in doubt - don't do it. Your web site should be designed so that even people with older versions of browsers and slow old modems can still get the information they need quickly.
Trying to be all things to all people - getting found on the Internet means a focused approach to marketing. Pick one product or service offering and build a web site around that one offering. By appealing to different markets with unconnected products means that your search engine rankings will suffer. Pick a profitable niche and focus on that niche.
Using a generic domain name - the more unique and memorable your domain name, the better. Domains like pets.com or computer.com describe the product category, not the brand. google.com, dell.com , yahoo.com are easy to say, easy to remember and excellent brand names for the web. Do what they do, choose your online name carefully.
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typical project cost.
Bad spelling, punctuation or grammar - there's no excuse for typos, bad spelling or bad grammar. Always get your web site proof read by an independent party. If you do find an error, fix it promptly.
Not allowing for growth or updates - your web site design should allow for growth in content and easy changing of content. New product lines, additional locations, extra consumer information should all be catered for without the need for a major site redesign. This website uses what's called a content management system.
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investin
One of the most important parts of a job search is assessing your Transferable skills. These are skills which you can use in other jobs such as: Communication, Information Management, Human Services, Managerial, Manual/Physical Labour, Personal Attributes, Organization.Often when people have been working in the same job for a long time, they become so accustomed to performing their duties that they fail to recognize the skills they have. It is beneficial to sit down and write out a list of all the things you do in a work day and all the things you do at home as well. It is easy to forget that skills such as problem-solving, decision-making, and organization which you use at home and in volunteering are
Trying to be all things to all people - getting found on the Internet means a focused approach to marketing. Pick one product or service offering and build a web site around that one offering. By appealing to different markets with unconnected products means that your search engine rankings will suffer. Pick a profitable niche and focus on that niche.
Using a generic domain name - the more unique and memorable your domain name, the better. Domains like pets.com or computer.com describe the product category, not the brand. google.com, dell.com , yahoo.com are easy to say, easy to remember and excellent brand names for the web. Do what they do, choose your online name carefully.
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typical project cost.
Bad spelling, punctuation or grammar - there's no excuse for typos, bad spelling or bad grammar. Always get your web site proof read by an independent party. If you do find an error, fix it promptly.
Not allowing for growth or updates - your web site design should allow for growth in content and easy changing of content. New product lines, additional locations, extra consumer information should all be catered for without the need for a major site redesign. This website uses what's called a content management system.
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investi
One of the most engaging ways to talk about your business is by telling stories about your clients and how you helped them. Most of us love to tell and hear stories.When you describe how you helped a client, you are planting seeds in the mind of your listener or reader about what is possible. As your tale unfolds, she may start thinking "Wow, that's just the situation I'm in" or "I could use that kind of help."Your stories don’t have to portray large-scale or dramatic turnarounds. If you’ve had those kind of results by all means use them but a short, simple tale can also get your message across.Here are a couple of tips to help you come up with some stories.1. Pick one of your best clients or most successful projects.
2. Define the problem the client had or the situation she was in
Not having a domain name at all - the use of a web address like ispname/~fashionshop looks unprofessional and "small-time". Invest the $40 or so it costs to have your own domain name.
Not thinking like a customer - your web site should anticipate your prospects' questions and be designed with them in mind. What do they want to know? What's the best way to tell them? What proof can I offer? Consumers don't necessarily want to make the best buying decision, they are usually happy just avoiding a bad one.
Not listing prices - the second question all prospects ask after "have they got what I'm looking for" is "how much is it?". If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don't state your prices then the value can't be calculated. If you charge by the hour, state your rates for the type of work you do and a typical project cost.
Bad spelling, punctuation or grammar - there's no excuse for typos, bad spelling or bad grammar. Always get your web site proof read by an independent party. If you do find an error, fix it promptly.
Not allowing for growth or updates - your web site design should allow for growth in content and easy changing of content. New product lines, additional locations, extra consumer information should all be catered for without the need for a major site redesign. This website uses what's called a content management system.
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investi
To perform well in life, you must have very clear goalsThe good book says that a person who is not focused is like a ship without a rudder or a sail boat that drifts wherever the wind takes it.Having clear goals is very essential when you plan to start your own business.Setting goals is more than just wishful thinking. If you think you can succeed just by hoping or by doing 'stuff' until things turn out right, then you are dead wrong. A goal setter is different from a wishful thinker. You get places when you have a very clear intention on where you are heading.When your goal is very clear, all your actions are aligned to it. You tend to understand better what 'works' towards your goal and what other tasks are merely distractions.People with goals are like a person driving a car. T
Bad spelling, punctuation or grammar - there's no excuse for typos, bad spelling or bad grammar. Always get your web site proof read by an independent party. If you do find an error, fix it promptly.
Not allowing for growth or updates - your web site design should allow for growth in content and easy changing of content. New product lines, additional locations, extra consumer information should all be catered for without the need for a major site redesign. This website uses what's called a content management system.
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investi
It’s strictly a matter of semantics. Notice the difference between “a” and “your.” It makes all the difference in the world. Let me explain. But first a word about my background.I was a Yellow Page consultant for almost 25 years. During my tenure, I advised various businesses on planning their programs. It involved recommending headings, sizes, directories, layouts, headlines, and other elements that could ultimately spell success or failure. These people relied on my judgment because I was the expert, They were busy running a business and delegated their insurance, accounting, legal issues, and advertising to the professionals in the appropriate fields. And why not? How could any one owner wear that many hats and do them all well? So we offered our expertise for the betterment
Not considering search engines - The primary way people will find you online is via search engines like google, altavista and sensis. By adding key words to the header of your web pages, using paragraph headings, linking to related sites and other techniques, you can improve your ranking in search results.
Investing too much in electronic order taking systems - if you expect to receive less than 10 orders per day from your web site, it's probably far easier to use a simple order form and manual credit card processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Investing too little in online marketing - in most cases it pays to invest in online marketing. Unlike traditional media, with online marketing you can choose your daily budget and the cost-per-click of your marketing campaign. With good reason, Goggle Adwords is the leader in pay-per-click advertising. Learn about Adwords or hire a consultant who does. For about $5 -$10 per day you can get yourself a source of steady, qualified leads.
Not responding quickly to inquiries that come via the Internet - the Internet works very quickly. It takes less than a second to send an e-mail from Australia to Europe. Internet users are impatient. They want immediate results. If you take a few days to answer and e-mail there's a good chance you've already lost the sale to someone who understands this and acts quickly. Check your e-mail twice a day and once a day on weekends if possible.
Unreadable pages - your pages should be clean, simple and readable. Red writing on a black background may look rather funky, but it is hard to read and will lose visitors quickly. Similarly with fonts. Only use fonts that you would usually see in a mainstream newspaper or magazine.
Unprintable pages - if you use lots of graphics and coloured text on coloured backgrounds it my be difficult for prospective customers to print out your pages. Black on white/cream works well. It's easy to read as well as cheap and fast to print.
Using stock photos and graphics - photos can really ad impact to a web page, but don't be tempted to use the same stock photos that everyone else does. You know what I mean, "man with briefcase running" or "business meeting" or "close-up of pen on table" or even "business handshake closing a deal". These are the sort of cheesy images a 12 year old would put in a school project. If possible, use original photos of you and your business.
Bad site navigation - it should take a maximum of three clicks for your reader to find the information they are looking for. 40 seconds is the average time a person will spend scanning your web site to see if you have want they want. Deliver.
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