Actual for You - Business

Market Research: Qualitative, Quantitative and Everything In Between
For people considering market research, a point that often trips them up is the difference between qualitative and quantitative market research. Unfortunately, there are such important distinctions between those two types of research methodologies that it’s difficult to consider the pros and cons of conducting market research until those differences are made clear. That’s the goal of this article.I know that it’s stating the obvious, but the terms really are made much easier by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a certain way. While qualitative market research is

st referral gifts you can give is a magazine subscription.

Why?

#1 - Because it is low cost.

#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.

#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.

"It's the thought that counts"

#4 - The monthly reminder keeps you top of mind for future referral generation.

#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?

#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)

#7 - They get 12 gifts for the one referral - over delivering at its best!

#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Bef

Business Process Management
The term Business Process Management (or BPM) refers to activities performed by businesses to optimize and adapt their processes. The activities which constitute business process management can be grouped into three categories: design, execution and monitoring.Process designThis covers either the design or capture of existing processes. In addition the processes may be replicated in order to test them. The software support for these activities consists of graphical editors to document the processes and repositories to store the process models.An emphasis on getting the design of the process right will logically lead to better results as th

Referral Rewards Let’s go through a list of rewards you could give people for referring you business. (Please read the Special Report on “Automatic Success” to understand the psychology behind this – it’s available in your Immortal Members Area under “Sales”)

There are two ways to reward. 1. For referrals whether you sell them or not 2. For referrals where you make the sale

I encourage you to have systems for both. And like much of what’s on the list below, you need to know your numbers to successfully use some of these methods I am about to share.

If you want to make each referral gift stay on the profitable side, you need to know –

Cost per lead
Cost per appointment (if you have this in your sales process)
Cost per sale

The Marketing Analysis Calculator spreadsheet I prepared for you in the Software > Free Software of your Immortals Membership area is an easy way to begin tracking this information if you don’t know it. Specific Rewards To go to a ‘World Class’ level, you need to know your customers and keep notes on what your customers like and dislike. If you have good referral sources, you want to start rewarding them with things they really like personally. Not some generic across the board gift that any Tom, Dick or Harry is going to be given.

Your top referral sources deserve special treatment. Once you see a pattern of giving from someone, you may phone their secretary or business partner to find out a couple of things like –

You start by saying,

“Hi Mary, I wanted your help on something. John has been referring quite a bit of business to us and we wanted to do something special to thank him. Can you tell me if there is anything he particularly loves to do in his spare time?"

This will lead on to questions like -

What does John do on weekends?

What hobbies does he have?

What Team does he follow in sport?

Does he have any goals in life you could share with me?

Does he have a favorite movie, book or something else?

Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.

So let’s go through a list of rewards you can put on your list. You may decide to arrange 5-10 rewards for varying amounts of sales generated. For example, $100 sales you give away ‘X’ gifts. For $250 sales, you give ‘Y’ Gifts, $500 plus you give ‘Z’ gifts – you get the idea.

Rewards (combine many on the list to create ultimate thoughtful gifts)

I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.

Referral Rewards include things like -

Limo ride

Dinner for 2

Movie tickets

Live Show

Holiday

Flights

Weekend Away

Harley Ride

Gift Vouchers to Favorite Store

Favorite Alcoholic Beverage

Bottle of Wine – (standard)

Tickets to Sporting Event

Hot Air Balloon Ride

Book/s

DVD’s

CD’s – music

CD’s – area of interest (i.e. self-help etc)

Send them a Special Report (from my Immortals Site like this one – cheers!)

Massage voucher

Subscription to a magazine

Hire them a dream car for a day (Ferrari etc)

Flowers to turn up at their house / office

Organize a caterer to turn up at their house and cook a meal for them

Chocolates

Bath and Relaxation Products

I am sure this list will stimulate some ideas for you – time to make your own list or add to this one. The more you do this and get to know your customers, the easier this is.

Now to my favourite... and WHY?

I think one of the best referral gifts you can give is a magazine subscription.

Why?

#1 - Because it is low cost.

#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.

#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.

"It's the thought that counts"

#4 - The monthly reminder keeps you top of mind for future referral generation.

#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?

#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)

#7 - They get 12 gifts for the one referral - over delivering at its best!

#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Befo

Why You Need a Translation Service
Getting a translation done can be a serious business. Maybe not if you are only having a brief email translated, but definitely so if you are dealing with business documents, reports of anything that will be printed. Many people however approach translation too lightly believing it is an easy, quick and straightforward process. This is far from the truth.Translation is a complex affair and needs to be approached sensibly in order to avoid poor results. Before starting a project that involves translation, consider the following common thoughts people have about translation services. Do you think the same?I know a foreign language, I can be a tr

n tracking this information if you don’t know it. Specific Rewards To go to a ‘World Class’ level, you need to know your customers and keep notes on what your customers like and dislike. If you have good referral sources, you want to start rewarding them with things they really like personally. Not some generic across the board gift that any Tom, Dick or Harry is going to be given.

Your top referral sources deserve special treatment. Once you see a pattern of giving from someone, you may phone their secretary or business partner to find out a couple of things like –

You start by saying,

This will lead on to questions like -

What does John do on weekends?

What hobbies does he have?

What Team does he follow in sport?

Does he have any goals in life you could share with me?

Does he have a favorite movie, book or something else?

Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.

Rewards (combine many on the list to create ultimate thoughtful gifts)

I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.

Referral Rewards include things like -

Limo ride

Dinner for 2

Movie tickets

Live Show

Holiday

Flights

Weekend Away

Harley Ride

Gift Vouchers to Favorite Store

Favorite Alcoholic Beverage

Bottle of Wine – (standard)

Tickets to Sporting Event

Hot Air Balloon Ride

Book/s

DVD’s

CD’s – music

CD’s – area of interest (i.e. self-help etc)

Send them a Special Report (from my Immortals Site like this one – cheers!)

Massage voucher

Subscription to a magazine

Hire them a dream car for a day (Ferrari etc)

Flowers to turn up at their house / office

Organize a caterer to turn up at their house and cook a meal for them

Chocolates

Bath and Relaxation Products

I am sure this list will stimulate some ideas for you – time to make your own list or add to this one. The more you do this and get to know your customers, the easier this is.

Now to my favourite... and WHY?

I think one of the best referral gifts you can give is a magazine subscription.

Why?

#1 - Because it is low cost.

#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.

#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.

"It's the thought that counts"

#4 - The monthly reminder keeps you top of mind for future referral generation.

#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?

#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)

#7 - They get 12 gifts for the one referral - over delivering at its best!

#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Bef

Effective Leadership: Three Indicators to Measure Yourself
Am I the most effective leader I can be? Is my organization well led? Do I always have to be present for my organization to get the job done? These are questions that every leader should be asking himself. The truly honest answers may not always be pleasant.For smaller to medium sized organizations/departments that are part of a larger enterprise, my three key indicators of effective leadership will enable a leader to determine if he is being effective. For the senior leaders of large enterprises, such as Fortune 500 companies, more indicators, such as increasing shareholder wealth, would be needed to assess effective leadership. However, large e

he have?

What Team does he follow in sport?

Does he have any goals in life you could share with me?

Does he have a favorite movie, book or something else?

Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.

Rewards (combine many on the list to create ultimate thoughtful gifts)

I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.

Referral Rewards include things like -

Limo ride

Dinner for 2

Movie tickets

Live Show

Holiday

Flights

Weekend Away

Harley Ride

Gift Vouchers to Favorite Store

Favorite Alcoholic Beverage

Bottle of Wine – (standard)

Tickets to Sporting Event

Hot Air Balloon Ride

Book/s

DVD’s

CD’s – music

CD’s – area of interest (i.e. self-help etc)

Send them a Special Report (from my Immortals Site like this one – cheers!)

Massage voucher

Subscription to a magazine

Hire them a dream car for a day (Ferrari etc)

Flowers to turn up at their house / office

Organize a caterer to turn up at their house and cook a meal for them

Chocolates

Bath and Relaxation Products

I am sure this list will stimulate some ideas for you – time to make your own list or add to this one. The more you do this and get to know your customers, the easier this is.

Now to my favourite... and WHY?

I think one of the best referral gifts you can give is a magazine subscription.

Why?

#1 - Because it is low cost.

#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.

#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.

"It's the thought that counts"

#4 - The monthly reminder keeps you top of mind for future referral generation.

#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?

#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)

#7 - They get 12 gifts for the one referral - over delivering at its best!

#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Bef

Career Planning
Whether you are about to graduate from college, or want to change jobs at a later point in life, career planning is a very important aspect of the process. Before you actually start applying for positions, it is essential to be certain of the areas you would like to work in. The worst thing that could happen is not to take any steps in the career planning process, and end up in a job that you are unhappy with, or do not have the proper skill set for.Career quizzes are often helpful in the career planning process. These are often a great first step when trying to determine what type of jobs you'd be best suited for. Many are available online, and add

Movie tickets

Live Show

Holiday

Flights

Weekend Away

Harley Ride

Gift Vouchers to Favorite Store

Favorite Alcoholic Beverage

Bottle of Wine – (standard)

Tickets to Sporting Event

Hot Air Balloon Ride

Book/s

DVD’s

CD’s – music

CD’s – area of interest (i.e. self-help etc)

Send them a Special Report (from my Immortals Site like this one – cheers!)

Massage voucher

Subscription to a magazine

Hire them a dream car for a day (Ferrari etc)

Flowers to turn up at their house / office

Organize a caterer to turn up at their house and cook a meal for them

Chocolates

Bath and Relaxation Products

I am sure this list will stimulate some ideas for you – time to make your own list or add to this one. The more you do this and get to know your customers, the easier this is.

Now to my favourite... and WHY?

I think one of the best referral gifts you can give is a magazine subscription.

Why?

#1 - Because it is low cost.

#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.

#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.

"It's the thought that counts"

#4 - The monthly reminder keeps you top of mind for future referral generation.

#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?

#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)

#7 - They get 12 gifts for the one referral - over delivering at its best!

#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Bef

How To Run Stress-Free Events
Some time ago I attended three major events, two were well-run, the third was a shambles. All three had a number of speakers and more than 200 hundred people present.The Disorganised EventThis is what happened at one of those events:On arrival, there were two people at the front desk who completely ignored me, so I walked straight in and organised my own stand. (This was a combination expo/seminar event).There were no name tags for stallholders or attendees. Refreshments were non-existant. Even water was unavailable. Instead of briefly wrapping up at the end of each presentation, the Master of Ceremonies wasted at least another

st referral gifts you can give is a magazine subscription.

Why?

#1 - Because it is low cost.

#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.

#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.

"It's the thought that counts"

#4 - The monthly reminder keeps you top of mind for future referral generation.

#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?

#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)

#7 - They get 12 gifts for the one referral - over delivering at its best!

#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Before long, the natural Law of Reciprocity kicks in and they make an effort to send more people to you.

The system that you initiated and gets fulfilled by someone else creates a system of ongoing referrals - "Ultimate Leverage" Need I say more?

In Part 4, I will reveal the critical step - this is where most businesses fail to maximize their referral systems.

Until then...

Think BIG! Act BOLD! Have FUN!

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So you have the call letter for a job interview in your mail. Get going and do your homework done immediately. There is no reason why you should not be able to answer any question about you if you are prepared.

Dealing with tough questions and objections is an essential part of job interviews. Here are four common ones that derail many candidates. Read on to find out what they are and how you can deal with them.

Increasing sales in Germany is based on smart recruitment of excellent sales people. This requires the proper structure, the right headhunting company and knowledge of the German market. Use executive search companies in Germany as a resource for more than just recruitment.

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Actual for You - Referral Strategies - Part 3

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