urn your product are losers that are trying to rip you so you don’t offer one. Besides there is no way anyone would want to legitimately return my product. This type of approach will work, but you have to be careful.

You will also be better off if you have a longer guarantee period than a shorter one. People respond better to these types of guarantees, but there is another reason as well. Typically, peop

All too often people overlook the importance of guarantees in their marketing. Guarantees perform some basic functions in business, but they can be used far more effectively in marketing your product as well. Typically, you will see standard guarantees like “Double Your Money Back” or “100% Satisfaction Guaranteed”. These types of guarantees are common and serve the purpose of easing the prospects mind, and allowing them to move forward with their purchase.

While these guarantees are useful you can use them in much better ways. First, I would recommend using a stronger or more unique guarantee. For instance, “If you aren’t entirely happy with everything I’ve done for you I will personally buy my product back.” This guarantee stands out more, yet you are not saying anything different than before. You could also try adding phases like: “No-Strings Attached”, “No Questions Asked”, and “100% Risk-Free” to your guarantee.

Secondly, you may even want to consider adding multiple guarantees to your promotions, sales letters, and web-sites. You can never have too many guarantees. Plus, people have short attention spans, so by including multiple guarantees you increase the chance that they will see one of them. You should try being creative and add as many different ways of restating your guarantee as possible.

Another unique way to do your guarantee is to not offer one at all. These are a little tricky and your marketing needs to be full of personality to do it, but you can always say that your product is so good that I don’t offer a guarantee. The only people that ever ask for a refund are people that are trying to return your product are losers that are trying to rip you so you don’t offer one. Besides there is no way anyone would want to legitimately return my product. This type of approach will work, but you have to be careful.

You will also be better off if you have a longer guarantee period than a shorter one. People respond better to these types of guarantees, but there is another reason as well. Typically, peopl

owing them to move forward with their purchase.

While these guarantees are useful you can use them in much better ways. First, I would recommend using a stronger or more unique guarantee. For instance, “If you aren’t entirely happy with everything I’ve done for you I will personally buy my product back.” This guarantee stands out more, yet you are not saying anything different than before. You could also try adding phases like: “No-Strings Attached”, “No Questions Asked”, and “100% Risk-Free” to your guarantee.

Secondly, you may even want to consider adding multiple guarantees to your promotions, sales letters, and web-sites. You can never have too many guarantees. Plus, people have short attention spans, so by including multiple guarantees you increase the chance that they will see one of them. You should try being creative and add as many different ways of restating your guarantee as possible.

Another unique way to do your guarantee is to not offer one at all. These are a little tricky and your marketing needs to be full of personality to do it, but you can always say that your product is so good that I don’t offer a guarantee. The only people that ever ask for a refund are people that are trying to return your product are losers that are trying to rip you so you don’t offer one. Besides there is no way anyone would want to legitimately return my product. This type of approach will work, but you have to be careful.

You will also be better off if you have a longer guarantee period than a shorter one. People respond better to these types of guarantees, but there is another reason as well. Typically, peop

try adding phases like: “No-Strings Attached”, “No Questions Asked”, and “100% Risk-Free” to your guarantee.

Secondly, you may even want to consider adding multiple guarantees to your promotions, sales letters, and web-sites. You can never have too many guarantees. Plus, people have short attention spans, so by including multiple guarantees you increase the chance that they will see one of them. You should try being creative and add as many different ways of restating your guarantee as possible.

Another unique way to do your guarantee is to not offer one at all. These are a little tricky and your marketing needs to be full of personality to do it, but you can always say that your product is so good that I don’t offer a guarantee. The only people that ever ask for a refund are people that are trying to return your product are losers that are trying to rip you so you don’t offer one. Besides there is no way anyone would want to legitimately return my product. This type of approach will work, but you have to be careful.

You will also be better off if you have a longer guarantee period than a shorter one. People respond better to these types of guarantees, but there is another reason as well. Typically, peop

d try being creative and add as many different ways of restating your guarantee as possible.

Another unique way to do your guarantee is to not offer one at all. These are a little tricky and your marketing needs to be full of personality to do it, but you can always say that your product is so good that I don’t offer a guarantee. The only people that ever ask for a refund are people that are trying to return your product are losers that are trying to rip you so you don’t offer one. Besides there is no way anyone would want to legitimately return my product. This type of approach will work, but you have to be careful.

You will also be better off if you have a longer guarantee period than a shorter one. People respond better to these types of guarantees, but there is another reason as well. Typically, peop

urn your product are losers that are trying to rip you so you don’t offer one. Besides there is no way anyone would want to legitimately return my product. This type of approach will work, but you have to be careful.

You will also be better off if you have a longer guarantee period than a shorter one. People respond better to these types of guarantees, but there is another reason as well. Typically, people are lazy and if you give them 30 days to return an item, they will remember that and do it typically on the 30th day. But if you give them a 12 Month guarantee they will put it off or forget about it for a very long time, and likely will never return it even though they “meant to”. However, this is no excuse for producing shoddy goods or services.

Guarantees, especially outrageous ones, will almost always work to your benefit. They improve response and they can even be a reason to purchase a product by themselves. The only time where a guarantee cost you money is if you are selling a poor product. If that is the case, you have got to take a look at how you can change that. It is very important that you sell a product that you know is good and that you can stand behind it. If you can’t you need to find something else to sell.