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Actual for You - America's Busiest Copywriter Reveals His Secrets for High-Impact Business (and Product) Names
1.Start earlyTransition year is an ideal time to start thinking about future careers. Taking time to just think and find out about possible careers will avoid last minute CAO choices panic.2.Get a large file or boxYou’ll collect a lot of paper so keep it all in the one place. A copy of the CAO handbook is essential.3.Understand yourselfMake a list of• Activities you like doing e.g. music.• Activities and things you hate. e.g. reading,• What's important to you - are you a spiritual person, do you like lots of money?• Any talents you have e.g. very good at rugby, physics, or listening• Any aspects of yourself that you think you’d like to ch
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-
In developing a personal, home-based, or small community business, you may find that it will grow to the point that informal transactions are no longer advisable – this is where business credit card processing comes into the picture. You will need to upgrade your operational methods in order to provide customers with the highest quality of doing business with your company, which will undoubtedly include the benefits of business credit card processing.Some merchants prefer to keep accounts on a cash-only basis. They believe that money transactions can be handled more quickly and accurately than business credit card processing. However, what they do not take into account is the amount of manual labor an
There really are no rules regarding business names when it comes to marketing. It’s merely a matter of deciding what you want your name to accomplish. Here are some general guidelines that will help you decide on a name that works best for you, your product or service, and what you hope to achieve:
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-s
Do you ever feel you still don't know what you want to be when you grow up?If you're dissatisfied with your work but aren't sure what you'd like to do -- you just know what you're doing now isn't it -- you can find some clues to your dream career by looking at what you enjoy doing in your time off.Your answers to the following questions can help you start to identify the type of jobs you'd most likely enjoy:1. If you had an evening off, what would you rather do?a. Go to a party.b. Stay home and surf the Internet.c. Work on a hobby such as scrapbooking or model building.d. Go to a movie.2. Which section of the newspaper do you turn to first?ring, generic name. In fact, the name of your business could easily be worth millions to you, or it could easily mean certain failure.
There really are no rules regarding business names when it comes to marketing. It’s merely a matter of deciding what you want your name to accomplish. Here are some general guidelines that will help you decide on a name that works best for you, your product or service, and what you hope to achieve:
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-
“Age is no barrier. It's a limitation you put on your mind.” - AnonymousWe’ve all seen the hamster running in the wheel. He’s going nowhere, but he’s fast. This concept is clearly understood by a workforce that is aging and a business climate that is outsourcing or looking to a younger generation to fill critical roles in the workplace while often demanding more from their present employees..“Age wrinkles the body. Quitting wrinkles the soul.” - Douglas MacArthurThe Chrysalis Corporation notes that, “Starting in 2012, nearly 10,000 Americans will turn 65 every day.” The quality of health care has resulted in a population that is living and working longer. However, this population expr
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-
Do you have Marketing Strategy? Do you, like many other entrepreneurs think that you don’t need one? Or do you just not know how to write your own Marketing Strategy? No surprises that a Marketing Strategy is a key part of your business strategy. So how do you write your own Marketing Strategy?Marketing is the lifeblood of your business – without marketing, people won’t know where you are and what you are selling. Isn’t that important enough to need a strategy? After all without a good Marketing Strategy, how will you now what to do, when to do it and what basic information you need? So what should you have in your Marketing Strategy?So what’s a Marketing Strategy. In simple language - what
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-
The United States is the land of opportunity. There are more jobs for people to do than you can possibly imagine. And with the advances in technology, there are even more jobs for people to do. Well, actually, that's not really true. See, with the advances in technology, there are a lot of old jobs that are pretty much disappearing if not gone altogether. We're going to take a look at a few of those vanishing dinosaurs in this article.One job that is almost non existent these days is the job of the shoe salesman, at least in the traditional sense. Today with stores like Pay Less popping up all over there really is no need for shoe salesmen anymore. The reason is because with the new style of sh
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-shirts may have a hard time expanding into shoe sales or club wear. Tony s Totally Cool Fashions might be a better choice. Tony s Emporium, however, could sell ANYTHING, if T-shirts and clothing don t work out.
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite limiting if you re trying to sell real estate in the other 49 states.
7. Try to convey your identity in your name. Quality Roofing says a lot more than Bob s Roofing; Johnson International Moving says much more than Johnson Moving Company; and Smith Tax Services says a whale of a lot more than Smith & Asso
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