Tags |
|
|
Links |
|
|
Actual for You - I'm Mad as Hell and I Refuse to be an Advertising Victim
Are You Revealing Your Lack of Ethics and Ultimately Lack of Business Results as a Business Coach?
Every Monday night a group of 7 committed individuals who are considered to be business coaches, executive coaches and business consultants meet via teleconferencing to mastermind. During these 90 minute masterminding sessions, weekly successes and missed opportunities are shared. We learn so much from each other. For reinventing the wheel is truly a waste of time.The mental energy and output from this masterminding process is incredible, but the email threads that are shared provided even greater opportunity for reflection and learning. One of
ost cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:Every Monday night a group of 7 committed individuals who are considered to be business coaches, executive coaches and business consultants meet via teleconferencing to mastermind. During these 90 minute masterminding sessions, weekly successes and missed opportunities are shared. We learn so much from each other. For reinventing the wheel is truly a waste of time.The mental energy and output from this masterminding process is incredible, but the email threads that are shared provided even greater opportunity for reflection and learning. One of
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandis
The Holiday Party S-Word: Spouses
With the upcoming holidays, many office environments become more festive, filling up with good food and holiday cheer. But end-of-the-year celebrations can also bring headaches for management and human resource staff as they try to figure out what is the most appropriate way to acknowledge and celebrate the holidays. While it is hard to say if it qualifies as a trend, some companies are opting out of the big after-hours company celebrations. Rather, they organize a smaller celebration for staff during work hours and distribute individual gift certifica
I stopped being an advertising victim in 1992 when I was first introduced to Dan Kennedy Marketing, and it is one of the most important lessons I’ve learned.With the upcoming holidays, many office environments become more festive, filling up with good food and holiday cheer. But end-of-the-year celebrations can also bring headaches for management and human resource staff as they try to figure out what is the most appropriate way to acknowledge and celebrate the holidays. While it is hard to say if it qualifies as a trend, some companies are opting out of the big after-hours company celebrations. Rather, they organize a smaller celebration for staff during work hours and distribute individual gift certifica
I’m happy to say I haven’t been an advertising victim for 13 years.
If you have been in business for awhile, it has already happened to you - probably more than once. In fact, probably often. And if you are new to the retail world, you can bet the mortgage that it will eventually happen to you.
What is it? It's when you get that big black checkbook out of the center desk drawer, and you sit down across from some media salesperson, and you write out some kind of a check for some amount, for some kind of promotion advertising expense, and you have no earthly idea whether you made a good decision, bad decision, when you'll know, how you'll know, if you'll know.
I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.
The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!
All advertising can be one of only two types – either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.
Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise
Beware of the 'Changing of the Guard'
"Its never lonely at the top of an IT organization, primarily because the IT Director is never there." - Bryce's LawINTRODUCTIONIn past bulletins, I have discussed how the corporate culture can be greatly influenced by the "Top Dog," meaning the head of the company. There are also subordinate "Top Dogs" who lead departments and their influence is limited only by what is allowed by their superior. This can be considerable if departments or divisions operate autonomously and inevitably results in subcultures that often oper
to the retail world, you can bet the mortgage that it will eventually happen to you."Its never lonely at the top of an IT organization, primarily because the IT Director is never there." - Bryce's LawINTRODUCTIONIn past bulletins, I have discussed how the corporate culture can be greatly influenced by the "Top Dog," meaning the head of the company. There are also subordinate "Top Dogs" who lead departments and their influence is limited only by what is allowed by their superior. This can be considerable if departments or divisions operate autonomously and inevitably results in subcultures that often oper
What is it? It's when you get that big black checkbook out of the center desk drawer, and you sit down across from some media salesperson, and you write out some kind of a check for some amount, for some kind of promotion advertising expense, and you have no earthly idea whether you made a good decision, bad decision, when you'll know, how you'll know, if you'll know.
I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.
The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!
All advertising can be one of only two types – either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.
Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandis
Is It Time To Start A Perm Practice?
The national unemployment rate is dropping. Your temp staffing operation is starting to take off. You often hear that the direct hire business is on the move. What should you do? Consider starting a perm placement division. Here are some compelling reasons to do so and some helpful tips to start you on your way.Why now?The time is right. With unemployment dropping and the demand for qualified workers outstripping supply, it’s the best time to do this. Many of your existing clients will likely be interested in thi
a good decision, bad decision, when you'll know, how you'll know, if you'll know.The national unemployment rate is dropping. Your temp staffing operation is starting to take off. You often hear that the direct hire business is on the move. What should you do? Consider starting a perm placement division. Here are some compelling reasons to do so and some helpful tips to start you on your way.Why now?The time is right. With unemployment dropping and the demand for qualified workers outstripping supply, it’s the best time to do this. Many of your existing clients will likely be interested in thi
I detest that kind of uncertainty. I don't like to play guesswork games with my money and I bet you don't either. I'm going to tell you how to eliminate it, how to make every dollar you spend on advertising and marketing measurable and accountable.
The Best Place To Spend Your Hard Earned Money On Advertising Is Direct Response!!
All advertising can be one of only two types – either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.
Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandis
The Cheapest, Forget It !
Wouldn't it be great if we got get the cheapest price on everything. I know I wouldn't want it. Would you? Do you strive to get the cheapest automoblie? The cheapest mobile home to live in? The cheapest place to eat? Rather than look for the cheapest we tend to look for value for our money. We know we all work hard for our money and would like to be compensated if we are to give it up.The first thing a buyer should look for is if he's comparing apples with apples. Any person who's been to China lately can tell you that you can find a knockoof Lo
rned Money On Advertising Is Direct Response!!Wouldn't it be great if we got get the cheapest price on everything. I know I wouldn't want it. Would you? Do you strive to get the cheapest automoblie? The cheapest mobile home to live in? The cheapest place to eat? Rather than look for the cheapest we tend to look for value for our money. We know we all work hard for our money and would like to be compensated if we are to give it up.The first thing a buyer should look for is if he's comparing apples with apples. Any person who's been to China lately can tell you that you can find a knockoof Lo
All advertising can be one of only two types – either "Institutional Advertising" or "Direct Response Advertising." It is monumentally important to understand the difference.
Most advertising in magazines, newspapers, on radio, TV, and billboards is institutional advertising. It is Institutional advertising because in most cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandis
Attention Independent Professionals -- Questions Are Magic
Questions are magic. If we as independent professionals put questions to proper use, we will not only discover our own special career path, we will be able to get and achieve anything we want. In this article, I share some ideas about how to use the magic of questions.Don't ever hesitate to ASK. Recently a man who was taking one of my classes shared that he had experienced an incredible hour of face-to-face interaction with Brian Tracy, the well known speaker and author. He was attending a convention where Tracy was the featured sp
ost cases, there is no way of accurately tracking response. Most advertising agencies like institutional advertising since, without tracking, they canNOT be held responsible for zero results. If an ad campaign does not produce the results they want, they blame it on:Questions are magic. If we as independent professionals put questions to proper use, we will not only discover our own special career path, we will be able to get and achieve anything we want. In this article, I share some ideas about how to use the magic of questions.Don't ever hesitate to ASK. Recently a man who was taking one of my classes shared that he had experienced an incredible hour of face-to-face interaction with Brian Tracy, the well known speaker and author. He was attending a convention where Tracy was the featured sp
1. The economy
2. The weather
3. You didn't run the ad often enough
4. YOU (your merchandise, your service, your image, etc.)
You Can't Deposit “Creativity” In The Bank
Unfortunately, most advertising agencies are interested In being creative and cutesy.
That's what wins advertising awards. I think this is absolutely ridiculous. The advertising field gives awards based on creativity, not results. Many ads that have won top awards didn't produce any substantial increases in sales.
Direct response advertising, on the other hand:
1. Contains a headline that flags your prospect and creates curiosity
2. Creates interest in the merchandise
3. Creates desire in the prospect
4. Has a specific offer
5. Has a deadline
6. Has measurable results
Why is this so important? Two reasons:
1. Most businesses have limited capital to spend on their marketing and advertising (unless you are Coca Cola or Microsoft). Since you have a limited budget, why waste it on advertising that you are not sure is working?
2. The only reason a business would advertise is to get more customers and sell more merchandise. A direct response ad concentrates only on this purpose. First, it contains a headline that attracts the attention of the specific customer you want to in your store(s).
Then, it makes a complete and compelling case for the reason for your offer. Next, it proves to the customer that the reason for the offer will solve some problem in the customer's life or provide some valuable benefit to him.
It states specific reas
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/25349/actual4u-Im-Mad-as-Hell-and-I-Refuse-to-be-an-Advertising-Victim.html">I'm Mad as Hell and I Refuse to be an Advertising Victim</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/25349/actual4u-Im-Mad-as-Hell-and-I-Refuse-to-be-an-Advertising-Victim.html]I'm Mad as Hell and I Refuse to be an Advertising Victim[/url]
Related Articles:
Five Essentials of Customer Service for Web Hosts
Network Marketing Myths and Comparisons
Bookmark it:
|