owerful Presentations in Eight Hours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting list.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating relational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.

One of the most expensive ways to waste your marketing dollars is through shallow, boring and unemotional marketing copy. Yet anyone with a keyboard, a desktop publishing program and graphics ability can produce some of the most wickedly boring and unprofitable marketing promotions since the inclusion of the Sales Prevention Department. If you want to grab your prospect's attention and get them calling, you must make them hungry.

How do you do that?

First you identify their pain. You paint the picture of something that's bothering your prospect and what she desires in return. You do this in the opening of your promotion to grab her attention.

Which is more compelling:

A) Acme Loan Company has been in business for ten years. We specialize in mortgage loans, re-financing, loan consolidations, and paying off debts. Borrower's Guide Magazine has named us the number one fastest growing loan company this year. Why settle for the rest when you can borrow from the best?

Or this...

B) Are the banks ripping you off? Studies show that most consumers are overpaying from $317 to $1,159 on their loans every single month. This is money they could be using to pay off credit card debts, medical bills or deposited into their children's college fund. At Acme Loan Company we specialize in helping you get more of your money back into your hands.

I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.

The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you ask for the sale.

A good body should include:

* A description of your product, service or event; * Benefit points that show what they get; * Proof that it works through testimonies; * Interesting facts; * Price; * Guarantee or warranty; * Call to action; and, * Bonuses or premiums.

By the way, many well meaning business owners overuse bullet points like the ones I've listed in the previous paragraph. They believe people aren't going to read the body, so they shortcut the process by writing bullets to list their points or agendas. If you're still reading this, you know this isn't true. People will continue reading if you've captured their interest.

Now bullets will work if you're promoting a low-priced or no-cost event through a flyer, but it won't work for a $900 workshop like a colleague of mine just tried promoting on her website. Bullets alone do not convey the urgency and importance of your event. Especially if it's in the mid- to high-price range.

And now the conclusion...

Your close may include restating your benefits, a postscript, contact information, another urgent call to action, a surprise bonus or an all-encompassing reason why they must call you right now.

Here's an example of a close I wrote from an online sales letter:

What to do next?

If you have questions, pick up the phone to call me personally at 123-456-7890 between 9am-5pm Pacific Time. If I'm out of reach, I promise to return your call as soon as possible. If you're ready to register now, click on this link to reserve your seat.

Warmly, Your Name Founder: Your Company

P.S. How to Give Powerful Presentations in Eight Hours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting list.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating relational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.<

uide Magazine has named us the number one fastest growing loan company this year. Why settle for the rest when you can borrow from the best?

Or this...

B) Are the banks ripping you off? Studies show that most consumers are overpaying from $317 to $1,159 on their loans every single month. This is money they could be using to pay off credit card debts, medical bills or deposited into their children's college fund. At Acme Loan Company we specialize in helping you get more of your money back into your hands.

I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.

The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you ask for the sale.

A good body should include:

* A description of your product, service or event; * Benefit points that show what they get; * Proof that it works through testimonies; * Interesting facts; * Price; * Guarantee or warranty; * Call to action; and, * Bonuses or premiums.

By the way, many well meaning business owners overuse bullet points like the ones I've listed in the previous paragraph. They believe people aren't going to read the body, so they shortcut the process by writing bullets to list their points or agendas. If you're still reading this, you know this isn't true. People will continue reading if you've captured their interest.

Now bullets will work if you're promoting a low-priced or no-cost event through a flyer, but it won't work for a $900 workshop like a colleague of mine just tried promoting on her website. Bullets alone do not convey the urgency and importance of your event. Especially if it's in the mid- to high-price range.

And now the conclusion...

Your close may include restating your benefits, a postscript, contact information, another urgent call to action, a surprise bonus or an all-encompassing reason why they must call you right now.

Here's an example of a close I wrote from an online sales letter:

What to do next?

If you have questions, pick up the phone to call me personally at 123-456-7890 between 9am-5pm Pacific Time. If I'm out of reach, I promise to return your call as soon as possible. If you're ready to register now, click on this link to reserve your seat.

Warmly, Your Name Founder: Your Company

P.S. How to Give Powerful Presentations in Eight Hours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting list.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating relational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.

ld value for your product or service. And this is the section where you ask for the sale.

A good body should include:

* A description of your product, service or event; * Benefit points that show what they get; * Proof that it works through testimonies; * Interesting facts; * Price; * Guarantee or warranty; * Call to action; and, * Bonuses or premiums.

By the way, many well meaning business owners overuse bullet points like the ones I've listed in the previous paragraph. They believe people aren't going to read the body, so they shortcut the process by writing bullets to list their points or agendas. If you're still reading this, you know this isn't true. People will continue reading if you've captured their interest.

Now bullets will work if you're promoting a low-priced or no-cost event through a flyer, but it won't work for a $900 workshop like a colleague of mine just tried promoting on her website. Bullets alone do not convey the urgency and importance of your event. Especially if it's in the mid- to high-price range.

And now the conclusion...

Your close may include restating your benefits, a postscript, contact information, another urgent call to action, a surprise bonus or an all-encompassing reason why they must call you right now.

Here's an example of a close I wrote from an online sales letter:

What to do next?

If you have questions, pick up the phone to call me personally at 123-456-7890 between 9am-5pm Pacific Time. If I'm out of reach, I promise to return your call as soon as possible. If you're ready to register now, click on this link to reserve your seat.

Warmly, Your Name Founder: Your Company

P.S. How to Give Powerful Presentations in Eight Hours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting list.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating relational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.

r a $900 workshop like a colleague of mine just tried promoting on her website. Bullets alone do not convey the urgency and importance of your event. Especially if it's in the mid- to high-price range.

And now the conclusion...

Your close may include restating your benefits, a postscript, contact information, another urgent call to action, a surprise bonus or an all-encompassing reason why they must call you right now.

Here's an example of a close I wrote from an online sales letter:

What to do next?

If you have questions, pick up the phone to call me personally at 123-456-7890 between 9am-5pm Pacific Time. If I'm out of reach, I promise to return your call as soon as possible. If you're ready to register now, click on this link to reserve your seat.

Warmly, Your Name Founder: Your Company

P.S. How to Give Powerful Presentations in Eight Hours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting list.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating relational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.

owerful Presentations in Eight Hours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting list.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating relational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.