Tags |
|
|
Links |
|
|
Actual for You - Marketing Tips for Your Company Website
Your search for a professional on contract/project is very different than your search for the full-time employee. Throughout the many years of my recruiting experience, I have collected feedback from employers and candidates alike. Fact: You will hire the candidate primarily because of their personality, chemistry and fit with the rest of the team and the organization. Hand the search over to a reputable staffing agency specializing in the placement of Accounting and Finance Professionals on contract and projec
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to return. Keep copy brief and to the point.
Include clear calls to action. Phrases like “Call us,” “Sign up for our newsletter,” and “Complete our survey” will prompt visitors to take action. Make it “sticky”: Figure out how you can keep people on your site. Use a one-question survey that provides immediate results, direct them to helpful info
In every business organization, accouting business outsource process plays an important role. Accounting is one such department which every company has to maintain. This area keeps changing year after year and so every company has to keep up with the changes in it. For this, you have to manage your book records till you finish up paying taxes for a financial year and again keep it safely for future reference. Every company dreams to prosper well in its business and for this they have to struggle hard to survive
Susan LaPlante-Dube, Entrepreneur.com columnist and president of Massachusetts-based Precision Marketing Group, offers the following pointers to assure you’re getting the most out of your website investment:
1. Online marketing is marketing
“Like all successful marketing efforts, you must develop a clearly defined goal for your website and have an understanding of your online target market,” says LaPlante-Dube.
She encourages retailers to decide whether their site will:
replace their sales and marketing kit
close sales
create a secondary revenue stream serve as a virtual storefront support other marketing activities by providing a professional online presence
Most cellular retailers will choose all of the above, with less emphasis on closing sales and creating secondary revenue. The next step, adds LaPlante-Dube, is asking yourself if you can accomplish these objectives with your existing target market. In other words, you must be certain your would-be customers will use this website for the above purposes.
“Be clear about what you want your site to accomplish,” she says. “Clarify your objectives and measurements to know if your investment brings you the expected return.”
2. Design and content are equally important
“When visitors arrive at your site, the overall look and feel determines whether they stay or move on. Your site needs to reflect your brand and be consistent with your other marketing pieces. Also, your site needs to be easy to use and navigate. So design is important.”
Once a visitor has decided to stay, it’s up to your copy to keep them there. It should be relevant and answer visitors’ questions, logically directing them to important points and enticing them with calls to action throughout the site.
“Use familiar language, anticipate their questions, address problems they have that your company solves – speak to your target market so they feel you ‘get it.’”
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to return. Keep copy brief and to the point.
Include clear calls to action. Phrases like “Call us,” “Sign up for our newsletter,” and “Complete our survey” will prompt visitors to take action. Make it “sticky”: Figure out how you can keep people on your site. Use a one-question survey that provides immediate results, direct them to helpful infor
I remember back when I decided I was ready to start recording bands. I went to a local “metalfest”, setup a table, told everyone I charged $20 an hour, and nothing happened. I mean NOTHING happened. It was a total waste of time. So I went back to the drawing board and had to rethink my strategy.I'm a firm believer that you must give someone something if you want something in return. Take the approach of your potential customers. “What's in it for me?”. Well, in the case of me with the brand new st
She encourages retailers to decide whether their site will:
replace their sales and marketing kit
close sales
create a secondary revenue stream serve as a virtual storefront support other marketing activities by providing a professional online presence
Most cellular retailers will choose all of the above, with less emphasis on closing sales and creating secondary revenue. The next step, adds LaPlante-Dube, is asking yourself if you can accomplish these objectives with your existing target market. In other words, you must be certain your would-be customers will use this website for the above purposes.
“Be clear about what you want your site to accomplish,” she says. “Clarify your objectives and measurements to know if your investment brings you the expected return.”
2. Design and content are equally important
“When visitors arrive at your site, the overall look and feel determines whether they stay or move on. Your site needs to reflect your brand and be consistent with your other marketing pieces. Also, your site needs to be easy to use and navigate. So design is important.”
Once a visitor has decided to stay, it’s up to your copy to keep them there. It should be relevant and answer visitors’ questions, logically directing them to important points and enticing them with calls to action throughout the site.
“Use familiar language, anticipate their questions, address problems they have that your company solves – speak to your target market so they feel you ‘get it.’”
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to return. Keep copy brief and to the point.
Include clear calls to action. Phrases like “Call us,” “Sign up for our newsletter,” and “Complete our survey” will prompt visitors to take action. Make it “sticky”: Figure out how you can keep people on your site. Use a one-question survey that provides immediate results, direct them to helpful info
As a business owner and coach, I come across the issue of building integrity and reputation on a daily basis. It is something I feel strongly about, as who can build a business without integrity and a good reputation. As business owners, we know that if we want repeat business and referrals (both of which are the foundation of growing our business) then we need to include integrity and reputation in everything we do. Now, this may sound like common sense, but sometimes business owners forget these 2 importan
“Be clear about what you want your site to accomplish,” she says. “Clarify your objectives and measurements to know if your investment brings you the expected return.”
2. Design and content are equally important
“When visitors arrive at your site, the overall look and feel determines whether they stay or move on. Your site needs to reflect your brand and be consistent with your other marketing pieces. Also, your site needs to be easy to use and navigate. So design is important.”
Once a visitor has decided to stay, it’s up to your copy to keep them there. It should be relevant and answer visitors’ questions, logically directing them to important points and enticing them with calls to action throughout the site.
“Use familiar language, anticipate their questions, address problems they have that your company solves – speak to your target market so they feel you ‘get it.’”
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to return. Keep copy brief and to the point.
Include clear calls to action. Phrases like “Call us,” “Sign up for our newsletter,” and “Complete our survey” will prompt visitors to take action. Make it “sticky”: Figure out how you can keep people on your site. Use a one-question survey that provides immediate results, direct them to helpful info
Some people are publicity hogs. They submit press releases looking to grab some headlines. They just know that if the word gets out about them, their services, or their company, then they will magically have more sales than they can handle. It doesn't always work that way.On Sunday when daylight savings time sprung ahead, there was an article in the local paper about an entrepreneur in Indiana. He was offering to change all of the clocks in a home for ten dollars. He would change wall clocks, VCR clocks,
Once a visitor has decided to stay, it’s up to your copy to keep them there. It should be relevant and answer visitors’ questions, logically directing them to important points and enticing them with calls to action throughout the site.
“Use familiar language, anticipate their questions, address problems they have that your company solves – speak to your target market so they feel you ‘get it.’”
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to return. Keep copy brief and to the point.
Include clear calls to action. Phrases like “Call us,” “Sign up for our newsletter,” and “Complete our survey” will prompt visitors to take action. Make it “sticky”: Figure out how you can keep people on your site. Use a one-question survey that provides immediate results, direct them to helpful info
Delegation -- one of the critical determining factors for everyone who wants to be an effective leader or manager. And for those of us control freaks, lack of delegating skill can be a real show stopper.Because the harder you try to hold on to things, the faster they can get away from you, and if you want to extend your reach beyond your ability to do everything at once, you must delegate some things to other people.In my business coaching practice, and in our franchise for busine
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to return. Keep copy brief and to the point.
Include clear calls to action. Phrases like “Call us,” “Sign up for our newsletter,” and “Complete our survey” will prompt visitors to take action. Make it “sticky”: Figure out how you can keep people on your site. Use a one-question survey that provides immediate results, direct them to helpful information and encourage them to browse your online store.
Offer tips and advice. This reinforces your expertise and adds value to your site, which will bring people back.
It’s not about you – it’s about the reader. Your home page should not be strictly self-promotional; it should address the problems and challenges your customers face, and tell them how you can solve them.
3. What happens next?
LaPlante-Dube says the keys to getting the most out of your online investment can be summed up in three words: Leverage, integrate and monitor.
Leverage: Create an inexpensive postcard about your site, with an offer that compels people to log on. The offer could be a coupon for 10 percent off, for example. The better the offer, the more traffic you’ll get.
Keep a “What’s New” section updated on your site to list new clients, promotions or favourable news articles. Also, link your site everywhere you sensibly can.
Integrate: Put your website’s URL on every printed marketing piece you have: business cards, brochures, Yellow Pages ads, invoices, coupons, etc. Hang a banner with your URL across your storefront. Wherever you put your phone number, but your web address there too.
Monitor: Statistics help you determine your return on investment. Review site statistics quarterly and look for trends.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/24925/actual4u-Marketing-Tips-for-Your-Company-Website.html">Marketing Tips for Your Company Website</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/24925/actual4u-Marketing-Tips-for-Your-Company-Website.html]Marketing Tips for Your Company Website[/url]
Related Articles:
12 Steps to Targeting Success in Your Career or Job Search
Bookmark it:
|