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    Advertising and PR
    What Is The Difference Between Advertising and PR?Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence
    ulous Organizational Change book fou
    Brand Management: Defining Your Brand Position
    What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do.Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers have expectations that they attach to brands. Over time those expectations change and it’s up to the brand to change accordingly. The brand and the category it competes in are not static things.Consumer’s change and so must brands; brands must be in lockstep with consumers. Brands are just o
    Surveys of executives reveal that many companies fall short of their profit objectives due to “people problems.” Research for my Absolutely Fabulous Organizational Change book fou
    Payroll Record Retention Requirements
    Every business must retain certain records on their current and past employees, but which ones and for how long?On the federal level, there are two agencies that regulate record keeping. First is the IRS, which is responsible for enforcing the Internal Revenue Code. The second is the U.S. Department of Labor (DOL). The Wage and Hour Division of the DOL is responsible for enforcement of the Federal Fair Labor Standards Act (FLSA), the Family and Medical leave Act (FMLA), the Immigration Reform and Control Act (IRCA), and the laws governing wages paid by federal gove
    ny companies fall short of their profit objectives due to “people problems.” Research for my Absolutely Fabulous Organizational Change book fou
    Win With Customer Service
    The secret to competitive success is to give customer service so far above the customers' expectations that it becomes legendary. This service must be driven by “customer needs and wants” and be tied to superior quality! Customer service is critical today more than ever because: Competition is increasing, customers expect more, superior service means repeat customers and superior service is profitable!The cost of customer service is minimal when the following is considered:1.) It costs five times more to go out and get a new customer than it does
    fit objectives due to “people problems.” Research for my Absolutely Fabulous Organizational Change book fou
    Battling with Customer Service: How to Win the War, Part 1 of 2
    A call to customer service can be an infuriating ending to a frustrating experience. You’re upset and looking for empathy, but all you encounter is disappointment. Could Company X have done something differently? Probably, but if you follow these tips when dealing with customer service, you’ll be in the driver’s seat for the next dispute.1. Be prepared.Seems basic, right? Unless you’ve called Company X several times, you’re probably not familiar with their required information. Have every tracking number, account number, itemized statement, and order nu
    ms.” Research for my Absolutely Fabulous Organizational Change book fou
    Little Known Facts About Why Home Businesses Fail
    So you want to be a self made millionaire and you have started a home based business with a company but somewhere along the hype line you have lost your way.Where is that we as home based business owners go wrong? And why do we give up so easily thinking it is not worth it? Why is the dream of becoming a self employed millionaire easily thrown away and believed to be a false expectation and unreachable realization."A cause can never create a result greater than itself." If you simply have a dream or a vision of becoming a millionaire, you need to ask yoursel
    ulous Organizational Change book found these “people problems” fall into two “r” categories: rebellion and resistance.

    Rebellion is akin to teenagers defying authority figure

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