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Actual for You - Lower the Bar
Don't Damage Your Brand With The Next Cheesy Cable Ad
We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they've raised the question "What were they thinking?" What is so hard to understand, is that the very advertisers who continue to spend good money to produce and run these brand-damaging ads, had to have seen ads like these, themsel
i>" Ralph WaldWe’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they've raised the question "What were they thinking?" What is so hard to understand, is that the very advertisers who continue to spend good money to produce and run these brand-damaging ads, had to have seen ads like these, themsel
Why You Should Always Honour Your Guarantees - Even When The Customer Is In The Wrong
The Reason Why Direct Internet Marketers Have To Work So Hard To Earn Our TrustA bad attitude to customer service can literally destroy your business.So, I thought I'd share my response to what I read on an Internet Marketing Forum recently to illustrate my point.It started with a genuine request made by someone looking to do the right thing despite having a frustrating run of luck..."I've been asked for three
"Nothing great was ever achieved without enthusiasm." Ralph WaldoThe Reason Why Direct Internet Marketers Have To Work So Hard To Earn Our TrustA bad attitude to customer service can literally destroy your business.So, I thought I'd share my response to what I read on an Internet Marketing Forum recently to illustrate my point.It started with a genuine request made by someone looking to do the right thing despite having a frustrating run of luck..."I've been asked for three
Critical Guidelines You Need to Know Before Hiring Anyone
We don’t like to think about people doing harm to ourselves or others. The reality, however, is that we live in a country with one of the highest rates of financial crimes, including embezzlement, fraud, theft, etc. And, that’s just the beginning. Let’s look at just a few statistics on what the FBI reports is the fastest growing crime in the US - employee theft:· US Chamber of Commerce reports that $50 billion doll
eat was ever achieved without enthusiasm." Ralph WaldWe don’t like to think about people doing harm to ourselves or others. The reality, however, is that we live in a country with one of the highest rates of financial crimes, including embezzlement, fraud, theft, etc. And, that’s just the beginning. Let’s look at just a few statistics on what the FBI reports is the fastest growing crime in the US - employee theft:· US Chamber of Commerce reports that $50 billion doll
Judging Entrepreneurial Ideas
Most entrepreneurs constantly come up with new ideas. Whether they are working on another project, driving, or lying in bed, their minds are constantly churning out new products, services and ways of doing things. For these entrepreneurs, the startup challenge shifts from coming up with ideas to choosing which idea to execute.There are three initial factors that entrepreneurs must consider when judging their ideas. These factors i
chieved without enthusiasm." Ralph WaldMost entrepreneurs constantly come up with new ideas. Whether they are working on another project, driving, or lying in bed, their minds are constantly churning out new products, services and ways of doing things. For these entrepreneurs, the startup challenge shifts from coming up with ideas to choosing which idea to execute.There are three initial factors that entrepreneurs must consider when judging their ideas. These factors i
Temperature Control: Saving You Some Money
Managing temperature control effectively will save you quite a bit of money. There is no doubt that you can save money through the use of devices that will help you to regulate the temperature in any building or room. In this day and age of high fuel costs, it makes good sense to invest some time in learning the right way to go about temperature control. And, it makes sense to think wisely every time you head to change that thermostat
enthusiasm." Ralph WaldManaging temperature control effectively will save you quite a bit of money. There is no doubt that you can save money through the use of devices that will help you to regulate the temperature in any building or room. In this day and age of high fuel costs, it makes good sense to invest some time in learning the right way to go about temperature control. And, it makes sense to think wisely every time you head to change that thermostat
Screening Job Applicants - What Really Goes On Behind Closed Doors?
The first goal of any hiring manager is not to find a candidate, but to ELIMINATE unqualified candidates. Most hiring managers reading your resume will take the pile of up to 500 letters they received and try to separate the definite "no's' (Don't Call) into one pile and the interesting resumes into the second pile (Might Call). They then go back and eliminate again until what they have is a manageable pile (5-10 max) of pre-qualified
i>" Ralph Waldo EmersonThe first goal of any hiring manager is not to find a candidate, but to ELIMINATE unqualified candidates. Most hiring managers reading your resume will take the pile of up to 500 letters they received and try to separate the definite "no's' (Don't Call) into one pile and the interesting resumes into the second pile (Might Call). They then go back and eliminate again until what they have is a manageable pile (5-10 max) of pre-qualified
I'm so excited. I got a cool new power poi
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