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    direct costs. Direct costs are those that we pay for the materials we sell or install plus what direct labor costs us. In the example, there were $4,000 in material costs and $5,000 in labor co
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    When someone asks you, or you ask yourself, what your “profit” is on a product, on a project or on a job, how do you respond?

    To help understand the question better, consider the following theoretical example:

    You sold your last (remodeling) job for $12,000. You used $4,000 in materials and 250 man-hours of people you pay $20 per hour wages to.

    If you were asked what you made on this job how would you respond? Would you say:

    A) $12,000

    B) $3,000

    C) Other ___________ (fill in)

    In the example above:

    If you chose A, you equate profit with sales revenue. Hopefully by now, most of us have been cured of that error (but not all of us I’ll bet!).

    If you chose B, you equate profit with the difference between sales and direct costs. Direct costs are those that we pay for the materials we sell or install plus what direct labor costs us. In the example, there were $4,000 in material costs and $5,000 in labor cos

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    theoretical example:

    You sold your last (remodeling) job for $12,000. You used $4,000 in materials and 250 man-hours of people you pay $20 per hour wages to.

    If you were asked what you made on this job how would you respond? Would you say:

    A) $12,000

    B) $3,000

    C) Other ___________ (fill in)

    In the example above:

    If you chose A, you equate profit with sales revenue. Hopefully by now, most of us have been cured of that error (but not all of us I’ll bet!).

    If you chose B, you equate profit with the difference between sales and direct costs. Direct costs are those that we pay for the materials we sell or install plus what direct labor costs us. In the example, there were $4,000 in material costs and $5,000 in labor co

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    you made on this job how would you respond? Would you say:

    A) $12,000

    B) $3,000

    C) Other ___________ (fill in)

    In the example above:

    If you chose A, you equate profit with sales revenue. Hopefully by now, most of us have been cured of that error (but not all of us I’ll bet!).

    If you chose B, you equate profit with the difference between sales and direct costs. Direct costs are those that we pay for the materials we sell or install plus what direct labor costs us. In the example, there were $4,000 in material costs and $5,000 in labor co

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    profit with sales revenue. Hopefully by now, most of us have been cured of that error (but not all of us I’ll bet!).

    If you chose B, you equate profit with the difference between sales and direct costs. Direct costs are those that we pay for the materials we sell or install plus what direct labor costs us. In the example, there were $4,000 in material costs and $5,000 in labor co

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    direct costs. Direct costs are those that we pay for the materials we sell or install plus what direct labor costs us. In the example, there were $4,000 in material costs and $5,000 in labor costs (250 x $20). The “profit” was, therefore, $12,000 - $4,000 - $5,000 = $3,000.

    Really? What about that nasty little thing called overhead?

    If you chose C) and tried to fill in another number, that’s interesting because the fact is not enough information is given to answer the question properly!

    We have NO IDEA OF WHAT OVERHEAD is in the example above; let alone how to account for it in our pricing.

    Components of a Price:

    We can build up a price from its components using information already established in our financial statements. A price can be constructed from its four components as follows:

    Direct Cost of Materials

    + Direct Cost of Labor (Plant, Construction, Delivery, Commission or Other)

    + Overhead Absorption (

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