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Actual for You - Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society
Autumn is probably the most popular season for fundraising. School has just started, sports team are beginning their season, and non-profit groups are looking to get a piece of the holiday spending action. While other groups are selling candy, wrapping paper, and magazines for their fundraising idea, how about looking into doing something different this year: Halloween Pumpkins.Sure you can buy a pumpkin at the grocery store or home improvement superstore, but many families, like mine, like to make choosing the Halloween pumpkins an event; sort of like choosing the Christmas tree. We bake cookies, make cider, rent a kid friendly ‘scary movie’, and prepare to make a day of it. We bundle up in our jackets against the first real chill of the year and go on a pumpkin mission.What Will I Need?First of all, you need a pumpkin supplier. Go local if you can and don’t be too ambitious in the amount you order. Many suppliers will deliver.Second, you need a location to have you ‘pumpkin patch’. Depending on the type and size of your group, you may be able to use a portion of a parking lot at a visible business, the school yard, or a vacant corner lot (with permission of the owner).Third, you’ll need volunteers. Some will sell pumpkins in shifts, some will help with advertising, and so on. Send a sign up sheet around at a meeting, via email, whatever forum works best with your group.How Do I Get the Word Out?Advertising is an important part of this type of fundraiser. Along with a highly visible location, your fundraising advertising plan will make or break you. For non-profit groups, press releases and newspaper advertising is often free. Use signage at every available location. Have volunteers stand with signs at heavily traveled intersections directing passersby toward your pumpkin patch.Make your pumpkin patch visually appealing. Twinkle lights, some synthetic spider webs with obligatory plastic spiders, and any other Halloween decorations your volunteers can supply will make your fundraiser more successful. After all, it’s an event right?Other ConsiderationsTiming is everything. You don’t want to get stuck
If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]
In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]
A learning experience
Maslow's Hierarchy of Needs has had a dramatic influence on the field of educati
Get Ahead with Dynamic Goal SettingCareer Goal Setting involves recording clear objectives and the actions required to achieve them. The main reason people do not achieve goals is that they do not set any To begin with. Use the following steps to focus your efforts and maximize your goal achievements. You can also use this process to set or team or group goals.1) Define your goals clearly in writing. Writing down your goals increases the likelihood of achieving your chosen goals by at least 75 %. It increases your sense of commitment, clarifies required steps in the achievement process, and helps you remember important details.2) Identify and focus on the benefits to you as well as others of achieving your goals. This is a most strong important motivator.3) Define the purpose of your goals. Link your goals to a practical, specific purpose. To boost your own motivation, base your goals on inspiration, not just on simple logic.4) Identify your supportive forces. Examples of supportive forces include instructors , books, training people who encourage you to persevere, skilled coaches or mentors, and printed as well as online research materials5) Develop an action plan, set deadlines and act. Establish sub goals. Divide each main goal into logical progressive steps. Set deadlines for completing each step, and complete the steps on time.6) Establish priorities. Take action in order of priority.7) Make a public commitment. If appropriate, share your goals with someone who encourages you to go the extra mile. This will increase your sense of responsibility.8) Be realistic about limitations. Do not set a short term goal to get a job requiring more education. Set separate goals to get an education, take an interim job, and then reach the ultimate goal.9) Use positive self talk and affirmation statements. Do this each and every day. As often as humanely possible. Do them compulsively as if you were a Moslem completing his 3 daily prayer routines. Write down your statements and post them prominently in your bedroom, on your fridge and so that you can see them in the mirror in your car.10) Use pos
Abraham Maslow was born in New York in 1908 to poor, uneducated Russian immigrants. He was the oldest of seven children, and therefore pushed by his parents to succeed in education where they had not. Originally studying to be a lawyer, he found it to be of little interest and eventually shifted over to psychology where he excelled. Maslow went on to receive his PhD in Psychology at the University of Wisconsin, under the tutelage of Harry Harlow, famous for experimentation with rhesus monkeys and attachment behavior. After some time he returned to New York and began studying human sexuality. In addition to this study, during the years of teaching, he had the opportunity to meet many well-respected psychologists which further helped to shape his thoughts on the human needs. The final event which led Maslow to move in the humanistic direction came from the study of the development of the concept of "self-actualization". It was this study that led Maslow to develop his famous Hierarchy of Needs Theory.[1]
Food for thought: What humans really need
Until Maslow began to develop his theories, most studies on human nature focused on biology, achievement or power to explain the forces that drive us.
Maslow postulated that there were five levels of basic needs that every human attempts to attain: Externally-Satisfied Needs (basic needs that every individual must satisfy before they can progress).
1. Physiological - I'm hungry.
2. Safety - I'm scared.
Internally-Satisfied Needs (needs leading to enlightenment and understanding.
3. Social - I'm lonely.
4. Esteem - I can't.
5. Self Actualization - I can!
In the 1970s, Maslow further split this hierarchy up into a total of eight levels:[2]
1) Physiological: hunger, thirst, bodily comforts, etc.;
2) Safety/security: out of danger;
3) Belonging and Love: affiliate with others, be accepted; and
4) Esteem: to achieve, be competent, gain approval and recognition.
5) Cognitive: to know, to understand, and explore; (new)
6) Aesthetic: symmetry, order, and beauty; (new)
7) Self-actualization: to find self-fulfillment and realize one's potential; and
8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. (new) (This concept is relatively new and many authors such as Dr. Stephen covey express similar views.)[3]
Another way to look at the Needs is to break it into "D-Needs" (Deficiency) and "B-Needs" (Being). Maslow believed that the deficiency needs, once satisfied ceased to be a driving force for the individual, and they were then free to move upward to developing themselves.
If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]
In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]
A learning experience
Maslow's Hierarchy of Needs has had a dramatic influence on the field of educati
Automobile manufacturers have automobile dealerships to sell their cars. When you walk on to a car lot to buy a car, you expect it to be full of cars of a particular make, or maybe two makes, but you have a fairly good idea of what will be available. So you are neither surprised not offended when all the cars offered to you come from one or two manufacturers.A franchise broker markets the franchises of a specific group of companies. Like a car salesperson, a franchise broker gets a commission for every successful franchise sale. If you are seriously looking for your own franchise, you will eventually encounter a franchise broker.Broker Vs. ConsultantA franchise broker will be able to offer you a treasure trove of information regarding those franchise companies he or she represents. This information will probably not be available from anywhere else, including a franchising consultant. A good franchise broker will be able to confirm or contradict the accuracy of what your franchising consultant has told you, but only as it applies to the companies whose franchises he or she brokers.As with an automobile dealership and its cars, a franchise broker will represent only a small percentage of the franchise opportunities currently available. You may be qualified to become a franchisee of far more companies than the broker to whom you are speaking represents, but the broker will only receive a commission if you sign up with one of his or her companies.So don’t expect to get anything resembling a full picture of the franchises available in your area and financial range. Another thing to remember is that the majority of franchisors do not work with a franchise broker, further limiting the pool of franchises to which a franchise broker can introduce you.Verify, Verify, VerifyIt will cost you nothing to consult with a franchise broker, just as it costs you nothing to visit a car dealership. Franchise brokers can be a very valuable source of information, but never forget that they are highly motivated to have you sign on the dotted line.
Food for thought: What humans really need
Until Maslow began to develop his theories, most studies on human nature focused on biology, achievement or power to explain the forces that drive us.
Maslow postulated that there were five levels of basic needs that every human attempts to attain: Externally-Satisfied Needs (basic needs that every individual must satisfy before they can progress).
1. Physiological - I'm hungry.
2. Safety - I'm scared.
Internally-Satisfied Needs (needs leading to enlightenment and understanding.
3. Social - I'm lonely.
4. Esteem - I can't.
5. Self Actualization - I can!
In the 1970s, Maslow further split this hierarchy up into a total of eight levels:[2]
1) Physiological: hunger, thirst, bodily comforts, etc.;
2) Safety/security: out of danger;
3) Belonging and Love: affiliate with others, be accepted; and
4) Esteem: to achieve, be competent, gain approval and recognition.
5) Cognitive: to know, to understand, and explore; (new)
6) Aesthetic: symmetry, order, and beauty; (new)
7) Self-actualization: to find self-fulfillment and realize one's potential; and
8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. (new) (This concept is relatively new and many authors such as Dr. Stephen covey express similar views.)[3]
Another way to look at the Needs is to break it into "D-Needs" (Deficiency) and "B-Needs" (Being). Maslow believed that the deficiency needs, once satisfied ceased to be a driving force for the individual, and they were then free to move upward to developing themselves.
If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]
In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]
A learning experience
Maslow's Hierarchy of Needs has had a dramatic influence on the field of educati
Have you been considering a new business of your own? And you just you could have invented that killer tiny iPod players? Well here is a quick thought on the comment of the new digital video slim-line iPod:Indeed. What I have observed is that people spend on the Maslow Hierarchy of needs;1.) Preventing Death; I.E. military defense and health care2.) Respect from fellow man; I.E. things that make them look good3.) Sex; I.E. things that make them look, feel or attract a sexual partner4.) Personal Entertainment and prevention of Boredom5.) Seeking Knowledge; I.E. ExplorationFor proper marketing should hit a few of these, the more you hit the better, even better if you hit all six and then simply stand in the way of the money flow to get whatever you need. Charge a fair price if it is an item or service that you wish to get repeat customers and all their referrals, this is the best type of business indeed.It might be wiser in the developing of your business to hit heavy on number one of the first few items if you can. Hurricane safety kits for the home; I.E. if you do not have a Hurricane preparedness kit in your home for the next Hurricane well, you and all your family could die. Whatever business you decide as the best for you always remember to keep it simple. Interesting question indeed and thanks for asking, but do think on it before you take the plunge into entrepreneurship.
1. Physiological - I'm hungry.
2. Safety - I'm scared.
Internally-Satisfied Needs (needs leading to enlightenment and understanding.
3. Social - I'm lonely.
4. Esteem - I can't.
5. Self Actualization - I can!
In the 1970s, Maslow further split this hierarchy up into a total of eight levels:[2]
1) Physiological: hunger, thirst, bodily comforts, etc.;
2) Safety/security: out of danger;
3) Belonging and Love: affiliate with others, be accepted; and
4) Esteem: to achieve, be competent, gain approval and recognition.
5) Cognitive: to know, to understand, and explore; (new)
6) Aesthetic: symmetry, order, and beauty; (new)
7) Self-actualization: to find self-fulfillment and realize one's potential; and
8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. (new) (This concept is relatively new and many authors such as Dr. Stephen covey express similar views.)[3]
Another way to look at the Needs is to break it into "D-Needs" (Deficiency) and "B-Needs" (Being). Maslow believed that the deficiency needs, once satisfied ceased to be a driving force for the individual, and they were then free to move upward to developing themselves.
If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]
In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]
A learning experience
Maslow's Hierarchy of Needs has had a dramatic influence on the field of educati
Most people experience stress some time in their life. It can come when the environment is providing stressful conditions or it can simply be brought on by the body's own mechanism. Undoubtedly one of the leading stress related conditions is that of the workplace. Indeed there is a very significant number of people taking time off work because they are stressed, leading to massive loss to businesses, not only because of sick days employees take but also because it leads to a lack of concentration, poor or reduced performance, tension and irritability leading to workplace conflict. Work stress relief is thus a beneficial program to be provided by an employer. If employees are not funded then it may do them good to provide it for themselves.There is nothing to be ashamed of for a person who suffers stress. Stress is generally a normal condition of the human body. If stress persists however is not normal and can lead to mental and physical problems. If workplace stress is not dealt with effectively it can create an explosive type of work environment. Workplace stress relief is becoming a major issue that is being addressed not only be mega businesses but also by small businesses. Even work at home self funded workers can benefit from techniques of stress reduction.There is no excuse for any workplace to claim that nothing can be done to relieve stress in the workplace. Actually employers can do a lot to overcome stress in the workplace. Foremost is to create secure working conditions and a workplace in which employees are happy and satisfied. Ergonomic desks, computers and workstations are also beneficial by making employees more comfortable and alert by alleviating stress on the body. Appropriate breaks, especially morning tea and lunch will break the continuous strain caused by constant work. A means by which grievances can be addressed and dealt with can help employees feel that they are listened to and considered to be of value as it provides an opportunity to discuss issues of concern. Some businesses that can afford the cost have been wise in providing a gym at which employees can exercise along with massages, yoga exercising and wellness programs.Not only e
5) Cognitive: to know, to understand, and explore; (new)
6) Aesthetic: symmetry, order, and beauty; (new)
7) Self-actualization: to find self-fulfillment and realize one's potential; and
8) Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential. (new) (This concept is relatively new and many authors such as Dr. Stephen covey express similar views.)[3]
Another way to look at the Needs is to break it into "D-Needs" (Deficiency) and "B-Needs" (Being). Maslow believed that the deficiency needs, once satisfied ceased to be a driving force for the individual, and they were then free to move upward to developing themselves.
If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]
In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]
A learning experience
Maslow's Hierarchy of Needs has had a dramatic influence on the field of educati
Many who enter the field of voiceover do so because they believe it to be a snap! Get the script, sit down... and read it. Not so fast! Even the most talented, experienced and professional voiceover talent goes through a process with each script, albeit, that process varies depending upon one's approach, style and (yes) indiosyncracies.Regardless, and I'm sure you've heard this before, voiceover sure beats "digging ditches". No question. But, trust me... it's not as easy as the pros make it seem.What separates the men from the boys (or, in the interest of P.C. - the women from the girls), isn't so much the talent, the experience, etc. It's the daily routine of operating a real business. You may love doing voiceovers, but absolutely abhor the process of making a business out of it. You need to develop a contact list, THEN keep up with it. You need to build and maintain a studio (or something resembling a place in which to work). You need a website to display your abilities and experience. You need a plan! Let me repeat that one... you need a PLAN! How will you make yourself stand head and shoulders above your competition?Once you've deciphered the answers to those critical elements of beginning a business, you need to market, market, market, then - market some more. This is the only creative outlet in your arsenal. If you're going to spend the time - and you'll have to in order to succeed - make it fun! Nobody knows you better than you do. Take some liberty - expose yourself. Now, pull your pants back up, smartass!Marketing is what separates the wannabes from the true pros. Maybe you have tons of dough to drop on expert outside marketers, SEO gurus, webmasters, producers and the like. More power to you (if you want someone else handling your business affairs).If you can't get excited about telling people who you are and what you can do for them (and the internet opens you up to the entire world), then you may as well hang up your headset now. On the other hand, if the mere idea of touting your benefits to a potential client coupled with the understanding that rejection is a major part of our world gets your juices flowing, welcome to the ranks!
If we follow the traditional hierarchical form, we can see that each need forms the basis of the next need above it in the pyramid. Without these previous foundations, Maslow believed that it is impossible to move on to the next stage in the hierarchy.[4]
In spite of the fact that it is very well-known and intrinsically comforting, there seems to be little hard evidence that the theory actually applies to people in general. Even Maslow admitted to this.[5]
A learning experience
Maslow's Hierarchy of Needs has had a dramatic influence on the field of education. Traditional beliefs regarding educational methodology have shifted to a more humanistic approach, with the focus on meeting the students' basic needs in order to assist them to progress.
The most important goal in education is to learn, followed by developing an understanding of the material to retain it, and apply it in life. In order to do this, the students need to be motivated enough to work hard to achieve this goal. Without motivation to learn it is unlikely that the education will succeed to the extent that it is intended.
In order to maximize this motivational desire, the educators need to attend to the needs of the student. By understanding Maslow's Hierarchy of Needs, teachers can work toward realizing the basic needs that develop the foundation for higher learning, or actualization.
Here is an example of how the school can meet the basic needs of the students:
If the school understands that in order to function at school, students need the basic physiological needs satisfied before they can absorb their studies, they may consider providing lunches if a great deal of the students do not have their own. This would then propel the learners to the next level. By fostering a trusting, safe environment, with a classroom social network, and providing praise in the form of positive reinforcement from the teachers, the students will be able to focus on their learning.[6]
A real example that has come up near the end of the 20th century with respect to this is the problems that have arisen due to the beliefs on "special education". During the 70s and 80s when where the traditional beliefs of segregating children with special needs (physical, intellectual, or emotional) was employed in the school system anomalies arose that called into question these beliefs. It was believed that by placing these students in separate learning atmospheres they would be able to learn at a pace more appropriate to their abilities, receive special attention and eventually progress through the system to receive the same education at the end of the program. As it turns out, this did not happen and the children’s learning was hampered.[7]
Managing expectations
Focusing on such human needs for successful motivation can very easily be ported over to the business world and applied in the field of Management. In fact, Maslow himself became fascinated with the field of management and attempted to explain the ability of good managers to motivate their employees using a solid understanding of the Hierarch of Needs. He even went so far as to regularly visit a high-tech company in California to study the management practices in the 1960s. Maslow discovered that m
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