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Actual for You - 10 Spy Tricks: An Office Espionage Series
Change Management; A Buzz Word is All It is u in anywhere) is a set of Dickies. Yes, Dickies. The same things you wore for summer jobs in high school and college. They are a virtual cloak of invisibility in our culture.When we talk about change management we hear management experts go on and on about how the dynamics of leadership works in the realm of the human innate characteristics and primate politics. And yet it is so simple really if these gurus of management will step back and study children playing in a sand box and watching what we call natural leadership, disruption, anti-social behavior and such.We see people writing books on change management and making a big stink about it, when in reality it is one of the simplest things in the world. Forget all the MBA text book stuff for a moment and consider picking teams to play a basket ball game in the park. There are two captains who will pick the teams and everyone else lines up.Now then what goes thru your mind during the picking if you are the captain? Well you pick certain people for certain skill sets who will work best with others. You pick people who both get along and respect others, but do not hog the ball. You pick what you believe to be the best compromise situation in order to win and the best team you think you can have to do it. You are of course competing with the other team captain for the best people.Those who are second and third choices may need to be taught a certain level of play or other considerations and the goal is to win. Okay got it? Now then one team takes off their shirts and they are skins and now you play. When you pick teams next time that is change management. When someone has to go home and someone else wants to play you substitute players without losing your momentum. Change management is so simple really. Most common guises: 1. Telephone/communications technicians - (typically wearing blue/grey Dickies) 2. Computer service technicians - (polo shirt and tan Dickies pants) 3. Copy machine technicians - (polo shirt and blue Dickies pants) 4. Custodians - (typically anyone with a set of blue/grey Dickies is granted cart blanche access) 5. Messenger services - (typically wearing brown Dickies) 6. A/C heating technicians - (typically wearing blue-green Dickies) The beauty of this type of "spooking" is nobody ever challenges these folks. And if some particularly diligent person does question them, the spook goes into his, "fine with me, but it will be at least four weeks until I can get back here. We're really backed up." That is usually enough to intimidate even the most on top of things staff member. I don't usually recommend testing out these surveillance techniques, the power of the Tricky Dickie is not to be believed unless you actually see it in action. So, get your lazy brother-in-law a set of Dickies and send him through your office. You won't believe the results. Afterwards, get the lazy bum to do your yard work so you get your moneys worth from the Dickie investment. Part IV There are many ways of stealing computer files. As a matter of fact there is a whole niche market dedicated to nothing more than developing and distributing new types of s Why Do I Work for Myself? I spend a great deal of my time dealing with highly sensitive, highly confidential information. Over the years I have noticed that many of the institutions I have worked with have gone to great pains and considerable expense to make certain their computer systems have state of the art firewalls and "hacker-proof" encoding systems. Nonetheless, they continue to leak data like a sieve!Towards the end of the month when payroll is due and the bank account is running low, I ask myself why I like being an entrepreneur, why I turn down offers that pay me two to three times more than what I take home today and why I think that in the long run working for myself is the way to go?I work for myself for a long list of reasons. The most important of these are:1. More control over my destiny, actions and choices. As an employee you will come across an opportunity where your heart will scream inside that this is it. This is the one long shot you have waited. If you are part of an open progressive organization there is a chance that you will be allowed to take that shot as long as you convince the right individuals in the hierarchy. But in most cases despite your best efforts your institution will force you to walk away from the one sure thing that life offered you. You will end up dancing to other tunes with little or no control over your actions, the events around you and the choices made by your team.I worked for 8 years for others till it got to a point that the utility of making simple decisions like restricting travel or focusing on a sector, or outsourcing work became higher than the monetary value of my paycheck. When that time came, I packed up my storage boxes and went off on my own.2. But control is only part of the equation. An equally important driver for me was the much larger share available to me in the value that I create in my organization. Starting from revenues and profitability in the short term to goodwill and intellectual property in the long term. Not matter how hard I worked or how many breakthroughs I made or how much good will I created, in the end when I walked away from my employer I left all that behind. Five or ten years later i How can this be? Simple, they are guarding the air conditioner duct instead of the front door. So, what do I know about it? My knowledge of the field is pretty backdoor in nature. First of all, I work a lot with people who love nothing more than to stir up hate and discontent wherever they go. They will intentionally uncover and publish sensitive information. It is fun for them. In order to find out why they do these things I do a lot of debriefing with them when an incident occurs. Second, I have two brothers who made carriers out of law enforcement. One of my brothers served many years as a state trooper and another as a sheriff’s deputy. They were both extremely successful in the investigation facet of the job and I am about to tell you why. Then you can see if you are vulnerable to the same kind of attack. The sources of data loss, in no particular order, are as follows. 1. Waste Archeology. Simply speaking, someone who really wants to know your secrets will go through your trash. And guess what? It is completely legal. Buy a $20.00 shredder, and use it. 2. Taps. Seriously, if you have a wireless system it is pretty simple to eaves drop via laptop from the coffee shop next door. 3. Pop-ins. Be extremely wary of maintenance crews and repair staff you haven't called in. Check ID's. Also, be aware of someone who comes in asking a lot of questions. You may be surprised what the reception staff will tell someone who smiles and asks nicely. 4. Hacking in. Do you know the easiest way to hack in to a secure system? Steal the password taped to the computer screen at Ed's work station. Trust me, I see it every day. You know what else? Most people use the same password for every system they need to access. 5. Cordless phones. Remember most cordless phones and cells are basically fancy radios. If it puts out a signal, the signal can be picked up with a scanner. 6. Ticking bombs. Answering machines, voice mail, fax machines anything that requires an access code can be beaten (remember the password taped to the computer?). 7. Starbucks. Never discuss sensitive information in a public restaurant! If I wanted to know about a corporations business, I go to the snack bar at lunch and read the paper over coffee. You won't believe the things you hear (if you're in education, teacher lounges are hair raising!). 8. Brain cramps. Unlocked cabinets, offices, desks, paper work left out, answering stupid questions over the phone. Hello? 9. Traitors. Face it, some folks will sell you out for the right price. The right price might be as simple as someone asking, "So, what confidential things are you working on these days?" You really wouldn't believe what people have told me in answer to that question. Keep sensitive information on a need to know basis. 10. Describing a spy. The typical spy is a short, fat, tall, thin man, with curly, bald hair. She often wears provocatively conservative clothing and is liberally conservative. In other words, ANYBODY is the typical spy. Now I will expound upon each section individually. Part 1 One of the first areas I mentioned in breaches in security was "rifled" trash. I believe this to be foremost method of stealing confidential information. In reality it isn't even stealing. In California Versus Greenwood the Supreme Court held the Constitution does not prohibit warrant less search and seizure of garbage left for collection outside the curtilage (the enclosed area immediately surrounding a home or dwelling) of a home. This could include places of business. Here are some pro-active steps you can take. 1. Don't transfer confidential documents to recycling vendors. 2. If you have a copier, install a shredder next to it. 3. Purchase a cross-cut shredder for extremely sensitive documents. 4. Destroy all waste paper. 5. Get shredders for each individual. People won't wait in line to use a bulk shredder. 6. DON'T KEEP CARDBOARD BOXES OF UNINVENTORIED OLD DOCUMENTS LYING AROUND. Part II. Remember, James Bond is not interested in your secrets. That being said, competitors, disgruntled employees, ex-spouses and other wreakers of havoc are interested in your secrets. There are many methods of "bugging" out there. The five main categories are, in alphabetical order: Acoustic, Optical, RF, Tie-In, and Ultrasonic. 1. Acoustic - low tech glass to the wall, ventilation, electrical out-let, out side the window, stand by the door, close proximity listening. 2. Optical - high end and expensive. 3. RF - radio frequency and receiver devices. 4. Tie-in - hooking directly in to a phone line. The box is usually easily accessible on an exterior wall. 5. Ultrasonic - think transmitter, receiver but with audio pressure rather than radio waves. The most prevalent and dangerous of this is alphabetically and most destructively listed first. Always be aware of your immediate surrounding when discussing confidential information. Part III Always check the identification of persons who pop in to do technical work around your office. This is especially true if you PERSONALLY have not called them for service. These folks are known as "spooks". You see, "Spooking" is a hide in plain site method of gaining access to confidential information It seems carrying a clipboard will gain a spook access to most places, even those with confidential data to protect. But, there are other common tools the spook may carry to increase their appearance of authenticity: 2-way Radio, Maglight, Construction worker hard hat, and my personal favorite the attention tone cell phone. Now, this particular ruse means the spook has a partner but is anything more impressive than that tone from the "base office" checking the technicians’ status? However, the most powerful, by far, access granting technique (I mean this will get you in anywhere) is a set of Dickies. Yes, Dickies. The same things you wore for summer jobs in high school and college. They are a virtual cloak of invisibility in our culture. Most common guises: 1. Telephone/communications technicians - (typically wearing blue/grey Dickies) 2. Computer service technicians - (polo shirt and tan Dickies pants) 3. Copy machine technicians - (polo shirt and blue Dickies pants) 4. Custodians - (typically anyone with a set of blue/grey Dickies is granted cart blanche access) 5. Messenger services - (typically wearing brown Dickies) 6. A/C heating technicians - (typically wearing blue-green Dickies) The beauty of this type of "spooking" is nobody ever challenges these folks. And if some particularly diligent person does question them, the spook goes into his, "fine with me, but it will be at least four weeks until I can get back here. We're really backed up." That is usually enough to intimidate even the most on top of things staff member. I don't usually recommend testing out these surveillance techniques, the power of the Tricky Dickie is not to be believed unless you actually see it in action. So, get your lazy brother-in-law a set of Dickies and send him through your office. You won't believe the results. Afterwards, get the lazy bum to do your yard work so you get your moneys worth from the Dickie investment. Part IV There are many ways of stealing computer files. As a matter of fact there is a whole niche market dedicated to nothing more than developing and distributing new types of sp Big Unions Vs. Big Business coffee shop next door.Many Industry analysts who study the on-going push-pull between Multi-National Conglomerates and their Labor Unions understand the history behind organized labor. Many believe that in the 1930’s that labor unions were needed and until up into the 1970’s most everything was unionized especially on the East Coast.In looking at the unions in the 1980s and 1990s we see how Unions hampered companies and thus made them un-competitive. This caused companies to reduce in size, which meant they needed fewer workers, the exact opposite of what the Unions had wished for.One intellectual recently stated on this issue; “I still believe something has to be done about the unions, if you could trust corporate America to do the right thing by their employees I'd say unions be damned. But who would monitor corporate America?”This is an interesting comment in that Corporate America is so utterly over regulated and must defend itself from a barrage of attacks from things like Sarbaines Oxley and the political exploits of folks like Elliot Spitzer. So many still blame Corporate America and side with the Unions. Others believe the Unions have served their useful life in Free-Enterprise.Indeed, it does not matter who started it, there is a divide there. And labor currently has some leverage with unemployment so low, but they exercise their leverage in vindictive and underhanded ways and use government to attack businesses. No one wins. It is like cutting off the hand that feeds you to the benefit of those who off shore jobs or foreign competition.We need to get Corporate America and Union Labor on the same page without attacking if our modern companies are to compete. Corruption is unfortunate on either side. Executive Management or Labor Unions, the bigger issue is the ethics in the US. And when we attack each o 3. Pop-ins. Be extremely wary of maintenance crews and repair staff you haven't called in. Check ID's. Also, be aware of someone who comes in asking a lot of questions. You may be surprised what the reception staff will tell someone who smiles and asks nicely. 4. Hacking in. Do you know the easiest way to hack in to a secure system? Steal the password taped to the computer screen at Ed's work station. Trust me, I see it every day. You know what else? Most people use the same password for every system they need to access. 5. Cordless phones. Remember most cordless phones and cells are basically fancy radios. If it puts out a signal, the signal can be picked up with a scanner. 6. Ticking bombs. Answering machines, voice mail, fax machines anything that requires an access code can be beaten (remember the password taped to the computer?). 7. Starbucks. Never discuss sensitive information in a public restaurant! If I wanted to know about a corporations business, I go to the snack bar at lunch and read the paper over coffee. You won't believe the things you hear (if you're in education, teacher lounges are hair raising!). 8. Brain cramps. Unlocked cabinets, offices, desks, paper work left out, answering stupid questions over the phone. Hello? 9. Traitors. Face it, some folks will sell you out for the right price. The right price might be as simple as someone asking, "So, what confidential things are you working on these days?" You really wouldn't believe what people have told me in answer to that question. Keep sensitive information on a need to know basis. 10. Describing a spy. The typical spy is a short, fat, tall, thin man, with curly, bald hair. She often wears provocatively conservative clothing and is liberally conservative. In other words, ANYBODY is the typical spy. Now I will expound upon each section individually. Part 1 One of the first areas I mentioned in breaches in security was "rifled" trash. I believe this to be foremost method of stealing confidential information. In reality it isn't even stealing. In California Versus Greenwood the Supreme Court held the Constitution does not prohibit warrant less search and seizure of garbage left for collection outside the curtilage (the enclosed area immediately surrounding a home or dwelling) of a home. This could include places of business. Here are some pro-active steps you can take. 1. Don't transfer confidential documents to recycling vendors. 2. If you have a copier, install a shredder next to it. 3. Purchase a cross-cut shredder for extremely sensitive documents. 4. Destroy all waste paper. 5. Get shredders for each individual. People won't wait in line to use a bulk shredder. 6. DON'T KEEP CARDBOARD BOXES OF UNINVENTORIED OLD DOCUMENTS LYING AROUND. Part II. Remember, James Bond is not interested in your secrets. That being said, competitors, disgruntled employees, ex-spouses and other wreakers of havoc are interested in your secrets. There are many methods of "bugging" out there. The five main categories are, in alphabetical order: Acoustic, Optical, RF, Tie-In, and Ultrasonic. 1. Acoustic - low tech glass to the wall, ventilation, electrical out-let, out side the window, stand by the door, close proximity listening. 2. Optical - high end and expensive. 3. RF - radio frequency and receiver devices. 4. Tie-in - hooking directly in to a phone line. The box is usually easily accessible on an exterior wall. 5. Ultrasonic - think transmitter, receiver but with audio pressure rather than radio waves. The most prevalent and dangerous of this is alphabetically and most destructively listed first. Always be aware of your immediate surrounding when discussing confidential information. Part III Always check the identification of persons who pop in to do technical work around your office. This is especially true if you PERSONALLY have not called them for service. These folks are known as "spooks". You see, "Spooking" is a hide in plain site method of gaining access to confidential information It seems carrying a clipboard will gain a spook access to most places, even those with confidential data to protect. But, there are other common tools the spook may carry to increase their appearance of authenticity: 2-way Radio, Maglight, Construction worker hard hat, and my personal favorite the attention tone cell phone. Now, this particular ruse means the spook has a partner but is anything more impressive than that tone from the "base office" checking the technicians’ status? However, the most powerful, by far, access granting technique (I mean this will get you in anywhere) is a set of Dickies. Yes, Dickies. The same things you wore for summer jobs in high school and college. They are a virtual cloak of invisibility in our culture. Most common guises: 1. Telephone/communications technicians - (typically wearing blue/grey Dickies) 2. Computer service technicians - (polo shirt and tan Dickies pants) 3. Copy machine technicians - (polo shirt and blue Dickies pants) 4. Custodians - (typically anyone with a set of blue/grey Dickies is granted cart blanche access) 5. Messenger services - (typically wearing brown Dickies) 6. A/C heating technicians - (typically wearing blue-green Dickies) The beauty of this type of "spooking" is nobody ever challenges these folks. And if some particularly diligent person does question them, the spook goes into his, "fine with me, but it will be at least four weeks until I can get back here. We're really backed up." That is usually enough to intimidate even the most on top of things staff member. I don't usually recommend testing out these surveillance techniques, the power of the Tricky Dickie is not to be believed unless you actually see it in action. So, get your lazy brother-in-law a set of Dickies and send him through your office. You won't believe the results. Afterwards, get the lazy bum to do your yard work so you get your moneys worth from the Dickie investment. Part IV There are many ways of stealing computer files. As a matter of fact there is a whole niche market dedicated to nothing more than developing and distributing new types of s Strategies for Implementation-How to Follow Through on Your New Year's Resolutions tive information on a need to know basis.For most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. To assist you in seeing those New Year’s goals and resolutions come to life, Bywater Consulting Group presents you with:Liz Bywater’s Strategies for Implementation: How to Follow Through on Your New Year’s Resolutions1) Review your goals. Keep the important ones. Discard the ones that don’t make sense.2) Prioritize. Decide what requires immediate action, what belongs in the mid-term, and what can be deferred to a much later date.3) Organize. Figure how to best approach the daily, weekly, monthly, and annual tasks entailed in meeting your goals and resolutions for the year. Put a system in place for efficiently attending to each of these tasks.4) Enlist help. Don’t try to tackle it all yourself. Delegate where feasible. Outsource where appropriate.5) Share the news. Tell someone about your goals and your strategies for reaching them.6) Create accountability. Set up a system for reporting your progress to someone who’s invested in your growth. This can be a business partner, a boss, a peer, or a spouse.7) Celebrate your successes. When you’ve made progress toward a goal, recognize it. Take pride. Use it as incentive to keep moving forward.8) Get feedback. Ask others how they see you and your progress. Use their input to build upon your strengths and neutralize your weaknesses.9) Don’t obsess. Plan, prepare, and then execute. Don’t get caught up in over-ana 10. Describing a spy. The typical spy is a short, fat, tall, thin man, with curly, bald hair. She often wears provocatively conservative clothing and is liberally conservative. In other words, ANYBODY is the typical spy. Now I will expound upon each section individually. Part 1 One of the first areas I mentioned in breaches in security was "rifled" trash. I believe this to be foremost method of stealing confidential information. In reality it isn't even stealing. In California Versus Greenwood the Supreme Court held the Constitution does not prohibit warrant less search and seizure of garbage left for collection outside the curtilage (the enclosed area immediately surrounding a home or dwelling) of a home. This could include places of business. Here are some pro-active steps you can take. 1. Don't transfer confidential documents to recycling vendors. 2. If you have a copier, install a shredder next to it. 3. Purchase a cross-cut shredder for extremely sensitive documents. 4. Destroy all waste paper. 5. Get shredders for each individual. People won't wait in line to use a bulk shredder. 6. DON'T KEEP CARDBOARD BOXES OF UNINVENTORIED OLD DOCUMENTS LYING AROUND. Part II. Remember, James Bond is not interested in your secrets. That being said, competitors, disgruntled employees, ex-spouses and other wreakers of havoc are interested in your secrets. There are many methods of "bugging" out there. The five main categories are, in alphabetical order: Acoustic, Optical, RF, Tie-In, and Ultrasonic. 1. Acoustic - low tech glass to the wall, ventilation, electrical out-let, out side the window, stand by the door, close proximity listening. 2. Optical - high end and expensive. 3. RF - radio frequency and receiver devices. 4. Tie-in - hooking directly in to a phone line. The box is usually easily accessible on an exterior wall. 5. Ultrasonic - think transmitter, receiver but with audio pressure rather than radio waves. The most prevalent and dangerous of this is alphabetically and most destructively listed first. Always be aware of your immediate surrounding when discussing confidential information. Part III Always check the identification of persons who pop in to do technical work around your office. This is especially true if you PERSONALLY have not called them for service. These folks are known as "spooks". You see, "Spooking" is a hide in plain site method of gaining access to confidential information It seems carrying a clipboard will gain a spook access to most places, even those with confidential data to protect. But, there are other common tools the spook may carry to increase their appearance of authenticity: 2-way Radio, Maglight, Construction worker hard hat, and my personal favorite the attention tone cell phone. Now, this particular ruse means the spook has a partner but is anything more impressive than that tone from the "base office" checking the technicians’ status? However, the most powerful, by far, access granting technique (I mean this will get you in anywhere) is a set of Dickies. Yes, Dickies. The same things you wore for summer jobs in high school and college. They are a virtual cloak of invisibility in our culture. Most common guises: 1. Telephone/communications technicians - (typically wearing blue/grey Dickies) 2. Computer service technicians - (polo shirt and tan Dickies pants) 3. Copy machine technicians - (polo shirt and blue Dickies pants) 4. Custodians - (typically anyone with a set of blue/grey Dickies is granted cart blanche access) 5. Messenger services - (typically wearing brown Dickies) 6. A/C heating technicians - (typically wearing blue-green Dickies) The beauty of this type of "spooking" is nobody ever challenges these folks. And if some particularly diligent person does question them, the spook goes into his, "fine with me, but it will be at least four weeks until I can get back here. We're really backed up." That is usually enough to intimidate even the most on top of things staff member. I don't usually recommend testing out these surveillance techniques, the power of the Tricky Dickie is not to be believed unless you actually see it in action. So, get your lazy brother-in-law a set of Dickies and send him through your office. You won't believe the results. Afterwards, get the lazy bum to do your yard work so you get your moneys worth from the Dickie investment. Part IV There are many ways of stealing computer files. As a matter of fact there is a whole niche market dedicated to nothing more than developing and distributing new types of s Starting an E-Zine - 5 Questions to Ask when Deciding Whether Publishing an E-Zine is Right for You ustic, Optical, RF, Tie-In, and Ultrasonic.These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly and with the right intentions an ezine can be a great asset.When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is right for your business.1.Who is your target subscriber?Give a great deal of thought to who you want to subscribe to your ezine. Who is it that you want to provide information to? What do you want this person to get out of your ezine? In what way do you want your ezine to impact this person’s life?The more you think about who your target subscriber is and what makes him tic, the better equipped you are in knowing exactly what your ezine should be about.2.Do you have consistent, valuable information to give your subscribers?When a reader subscribes to an ezine or newsletter she expects to receive new and interesting articles that are of value to her. She also expects to receive them on a consistent basis.In order to meet those expectations your ezine topic should be broad enough to allow for unlimited new information to be provided to your subscribers. That being said, be cautious of having a topic that is too broad. This can lead to lack of focus and therefore lack of reader interest.3.What benefits will your potential subscribers receive from your ezine?In today’s society people have one thing and one thing only in mind when they are asked to sign up for anything: What’s in it fo 1. Acoustic - low tech glass to the wall, ventilation, electrical out-let, out side the window, stand by the door, close proximity listening. 2. Optical - high end and expensive. 3. RF - radio frequency and receiver devices. 4. Tie-in - hooking directly in to a phone line. The box is usually easily accessible on an exterior wall. 5. Ultrasonic - think transmitter, receiver but with audio pressure rather than radio waves. The most prevalent and dangerous of this is alphabetically and most destructively listed first. Always be aware of your immediate surrounding when discussing confidential information. Part III Always check the identification of persons who pop in to do technical work around your office. This is especially true if you PERSONALLY have not called them for service. These folks are known as "spooks". You see, "Spooking" is a hide in plain site method of gaining access to confidential information It seems carrying a clipboard will gain a spook access to most places, even those with confidential data to protect. But, there are other common tools the spook may carry to increase their appearance of authenticity: 2-way Radio, Maglight, Construction worker hard hat, and my personal favorite the attention tone cell phone. Now, this particular ruse means the spook has a partner but is anything more impressive than that tone from the "base office" checking the technicians’ status? However, the most powerful, by far, access granting technique (I mean this will get you in anywhere) is a set of Dickies. Yes, Dickies. The same things you wore for summer jobs in high school and college. They are a virtual cloak of invisibility in our culture. Most common guises: 1. Telephone/communications technicians - (typically wearing blue/grey Dickies) 2. Computer service technicians - (polo shirt and tan Dickies pants) 3. Copy machine technicians - (polo shirt and blue Dickies pants) 4. Custodians - (typically anyone with a set of blue/grey Dickies is granted cart blanche access) 5. Messenger services - (typically wearing brown Dickies) 6. A/C heating technicians - (typically wearing blue-green Dickies) The beauty of this type of "spooking" is nobody ever challenges these folks. And if some particularly diligent person does question them, the spook goes into his, "fine with me, but it will be at least four weeks until I can get back here. We're really backed up." That is usually enough to intimidate even the most on top of things staff member. I don't usually recommend testing out these surveillance techniques, the power of the Tricky Dickie is not to be believed unless you actually see it in action. So, get your lazy brother-in-law a set of Dickies and send him through your office. You won't believe the results. Afterwards, get the lazy bum to do your yard work so you get your moneys worth from the Dickie investment. Part IV There are many ways of stealing computer files. As a matter of fact there is a whole niche market dedicated to nothing more than developing and distributing new types of s How to Satisfy Their Needs - Building the Perfect Retail Store Display u in anywhere) is a set of Dickies. Yes, Dickies. The same things you wore for summer jobs in high school and college. They are a virtual cloak of invisibility in our culture.Shopping is an experience for the senses: the colors, the textures, the lighting, but ultimately it is the act of shopping that people enjoy. The enjoyment a person gets from shopping comes from the emotions and release in endorphins that race thought a person’s bloodstream as they purchase that new sweater or flat screen television. It is not the purchase of a box of cereal or dish washing detergent that excites us; it is the purchase of those extra things, things that are by most standards luxuries, that causes us to experience a rush.On top of that desire for that shopping rush, marketers have been successful in creating need. They have succeeded in convincing us that we need everything: we need this shampoo to make our hair thicker and softer, that car to make us more appealing to the opposite sex, and they have even convinced the population that they need to purchase bottled water even though the United States has one of the purest public water supplies in the world.At the opposite end of the shopping experience and our perceived needs, is the place where the actual act of shopping takes place: the store. How does the retailer keep the flame of excitement and need that the marketing and advertising bigwigs have started burning so that their customers buy more and return to their stores again and again? The answer is creating a store environment that appeals to the senses and to the consumers desire to satisfy their perceived, material needs.Do not think that there is a single answer or solution; it is a combination of many factors all working in concert with one another that create the shopping experience. Remember the first line of this article? “Shopping is an experience for the senses: the colors, the textures, the lighting”, the retailer needs to leverage her store’s assets to deliver on th Most common guises: 1. Telephone/communications technicians - (typically wearing blue/grey Dickies) 2. Computer service technicians - (polo shirt and tan Dickies pants) 3. Copy machine technicians - (polo shirt and blue Dickies pants) 4. Custodians - (typically anyone with a set of blue/grey Dickies is granted cart blanche access) 5. Messenger services - (typically wearing brown Dickies) 6. A/C heating technicians - (typically wearing blue-green Dickies) The beauty of this type of "spooking" is nobody ever challenges these folks. And if some particularly diligent person does question them, the spook goes into his, "fine with me, but it will be at least four weeks until I can get back here. We're really backed up." That is usually enough to intimidate even the most on top of things staff member. I don't usually recommend testing out these surveillance techniques, the power of the Tricky Dickie is not to be believed unless you actually see it in action. So, get your lazy brother-in-law a set of Dickies and send him through your office. You won't believe the results. Afterwards, get the lazy bum to do your yard work so you get your moneys worth from the Dickie investment. Part IV There are many ways of stealing computer files. As a matter of fact there is a whole niche market dedicated to nothing more than developing and distributing new types of spy ware. Then there is another niche market dedicated to selling protection against these pieces of malware. Folks, I talking millions of dollars each year, connected to these two enterprises. Would it surprise you to know that many of the same people writing the protection software also write the malware? Any who, how to these insidious pieces of data stealing malware get into your systems? Simple, you or one of your associates, put them there. I know what you're thinking, "Not me! I would never do such a self destructive thing. Neither would anyone I work with." And, at least intentionally, you're right. But, take look at the most common avenues of entry and think through your response again. Most Common Sources of Spyware: 1. Screen savers 2. Emoticons 3. Clip Art 4. Spam 5. Email attachments 6. Unprotected web browsing (cookies) 7. Peer to Peer applications (mp3 files) 8. Shareware 9. Freeware 10. Involuntary Download (may present as a fictitious error you must click to correct) So, have you EVER added any of this to your system, even to an email? I know me too. Oh well, as MaElla (my grandmother) used to say, "Once bitten, twice shy." What have we learned? Basically, don't put anything unverified on your system, even if it is really, really cool. Bye the way, does anyone know where MaElla got "Once bitten, twice shy"? Part V First and foremost, never use a cordless phone for anything other than the convenience of answering a call. Switch to a corded line for any specific communications. Monitoring cordless and cellular phone calls has become a million dollar hobby in America. Some even sell their monitored conversations on line. Think ex-girlfriend sites. Mobile phones are an even greater liability. Not only are means available to monitor the conversations, but it is not particularly difficult to track the location of the parties based on their signal. Now, that is scary. This tracking will become even easier when newer 3G phones come online because their base stations are even closer together. What can you do? 1. Use a regular line for increased security. 2. Dedicate a secure line in your office for sensitive communication. They are not cheap. Or-Com offers one that has fair reviews for about $300.00. 3. Use first names on non-secure lines. 4. Speak in general terms on non-secure lines. If you think these precautions a completely paranoid, you may be right. On the other hand, browse Spy Emporium for an overview of just a few of the surveillance devices available. Part VI. If you work with confidential data, and you use any of the following pieces of technology, it is just a matter of time until your confidentiality is compromised. 1. Disposable roll fax machines. Used rolls contain copies of every item the machine has received. 2. Unattended fax machines. Fax machines left on are excellent sources for stealing confidential data. When I expect a fax, I alert the office staff to put it in a folder in my in-box. 3. Dictation machines. If you use dictation machines and leave tapes on the secretaries’ desk to be transcribed don't be shocked when a tape goes missing (Tell the truth, this has already happened hasn't it?). 5. Answering machines. Most are accessible with a 3 or 4 digit code. Most people don't change the factory set "3, 4, and 5." These are easy to hack. 6. Cordless microphones. Crystal clear signals for about 1,300 feet or a quarter mile. Part VII. One of the most popular and reliable methods for gathering information from an organization is to "scout the perimeter." Although, this is not as sexy as the "mission impossible" methods, it is very popular and very effective. Here are your most frequent weak spots. 1. The company lunch room. Many people actually carry confidential files with them to review over lunch. 2. The neighborhood coffee klatch. This is true for the same reason as above. 3. The guy who is always at the newsstand when you pick up your paper. You know the one you discuss current office events with because he doesn't know the people anyway. 4. The chatty new friend your spouse just made. Think about this when discussing business with your spouse. 5. Any off-site meeting places. Luncheon rooms, county offices, etc. Part VIII Next to going through the trash, the most vulnerable area for exploitation is the human brain. The major offenders: 1. Unsecured offices, cabinets, drawers and doors. 2. Files left on the desk over night. 3. Group passwords. 4. Company phone directories. 5. Desktop rolodexes. Part IX Another source of compromised confidential information is the office traitor. Most people have a price. The price may have been paid the last time they were insulted, degraded or unappreciated at the office. One the other hand, there may be an actual monetary price for which a trusted associate can be turned. Here are some of the characteristics you may need to be on the look out for. 1. Those passed over for raises, passed over for promotion. 2. Those experiencing significant financial difficulty. 3. Those who gamble. 4. Those that employ recreational pharmaceuticals (including alcohol). 5. Those involved in labor and management disputes. 6. Those that seem to always be on the lookout for the next big deal. Part X. Basically, if you take a look at the qualifications for a field agent for the CIA you can build a fair profile of what an office spy may "look like." 1. A Bachelors Degree, rarely more. 2. Solid academic record, not outstanding. 3. Interest in inter-business and international affairs. 4. Solid interpersonal skills. 5. Solid communication skills. 6. Frequent traveler. 7. Interest in foreign languages. 8. Prior residence outside the area. 9. Possible prior military experience. 10. Experience in business and/or economics (but with deficit skills in their own finance management). 11. The person is usually between the ages of 21-35. 12. Previous work in law enforcement or corrections. 13. May be considered a loner, not a joiner. 14. No police record. 15. Hobbies include martial arts, scuba, hunting, proficiency with firearms, chess, math, avid reader, may write prolifically or play a musical instrument, etc. 16. The person may be inte
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